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November Issue Feature: Behind The Scenes - AudioControl

11-16-2016, Mobile Electronics -- The Pacific Northwest, well known as a music and tech haven, and also the birthplace of grunge, is where you will find the home of AudioControl. The distinctive geographical setting is appropriate for a company with its own unique heritage. Started by musician and former Boeing worker Greg Mackie in his basement in 1977, AudioControl has grown up from its humble roots to become a major name in the consumer technology world.

In business for almost 40 years, the company designs and builds top-notch audio equipment (for both home and car) from scratch. With two facilities, an 8,000 square-foot building in Spokane, and a 24,000 square-foot operation in Mountlake Terrace, Wash., AudioControl takes tremendous pride in its “made in America” background.

Today, the company has about 50 employees—including obsessive audio experts and accomplished engineers—who are completely passionate about what they do.

“One of the most interesting things for me coming on board a year and a half ago is that AudioControl is poised with all of their history to do some outstanding things,” said Chris Bennett, national sales manager-mobile, who has 23 years invested in the mobile electronics industry.

“It is probably one of the most consistent 12-volt companies that has ever existed,” he said. “Sales have never dramatically increased, but they’ve never dramatically decreased either. We still sell the same amount of EQs, processors, epicenters and line drivers as we did in the last 20 years.” And not only does it sell to the entire country, but the company also ships its products all over the globe to every continent except Antarctica. 

Not to mention the company’s mission and tagline is refreshingly simple: “Making good sound great.”

According to Brandon Cook, director of technical services, who has been with AudioControl for 10 years, everyone is passionate about what they do from a quality standpoint. “What we’re doing is providing the means for folks to experience their favorite thing—music in their car,” he said. “That is what our stereo products do. They let folks build up their audio systems into what allows them a true experience instead of just sticking a couple of speakers in their doors.”

That passion, Cook added, translates all the way through to customer service, technical support, engineering, the components that are chosen and placed by hand, and then tested by hand. “I have a passion for an elegant interface,” Cook said. “Something that the installer can actually put in there that makes sense and is not too cumbersome.” 

Read the rest HERE.

Last modified on Thursday, 17 November 2016 00:01
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