Mobile Electronics Magazine

Switch to desktop

Don’t Miss Out KnowledgeFest is Your Place to Learn and Connect with the Mobile Electronics Community "These education events are designed provide you with the latest information to help you advance the professionalism and profitability of your business." If you missed attending CES 2018 then take heart in knowing that you have another chance to discover your favorite brands at KnowledgeFest West in Long Beach, California, KnowledgeFest East in Indianapolis, Indiana and KnowledgeFest Dallas in Dallas, Texas. KnowledgeFest is the only industry event dedicated to the mobile electronics specialist, the installing dealer. These events combine a trade show floor with educational workshops and manufacturer trainings for added value to you, the attendee. The next event is just around the corner in Long Beach California, February 23-25, 2018. This city is a great destination for West Coast dealers, especially those in the Southern California market. The Long Beach Convention Center is a downtown venue with lots of nearby hotels and restaurants. And February is a great time for manufacturers to showcase their new products and provide the best information and education to sell and install them. The KnowledgeFest experience is designed to provide you with the information you need to provide…
Read more...
"Find a need and fill it." Ever since I first heard this profound statement, which was spoken by 12-volt sales guru Del Ellis at my first KnowledgeFest, I found that it was also representative of the industry I'd soon come to adore. When I was first hired by Mobile Electronics magazine I was a daisy-fresh rookie with a journalism degree who didn't know a double-DIN from a DSP. Although I'm still no expert on the technical side of 12-volt, what I have gained a strong grasp of is how the industry works. That's also what intrigues me the most about it. In my first year, here's what I learned: car audio isn't just putting a deck and four's in a car but an entire industry filled with music lovers who also love cars. The products are vast and complicated. Installing those products takes great skill and expertise that is acquired through countless hours of trial and error, through which most are done for no money and could potentially ruin a vehicle's electrical system if done incorrectly. My second year consisted of me basically trying to make sense of the whirlwind of things I'd learned in my first. I developed my…
Read more...
12-28-2017 Mobile Electronics -- With the new year just around the corner, there are plenty of things worth remembering about 2017. Among them are stories about the people that help make the 12-volt industry so great. Here are the top three most read articles of 2017: 1. May 2017 Bird of Prey – Osprey Boston Truck & Van : https://issuu.com/mobileelectronics/docs/17me_may_for_digital/30 2. October 2017 Partner for All – Automotive Data Systems: https://issuu.com/mobileelectronics/docs/17me_october_new/40 3. April 2017 Rebel Monarchy – KingPin Car & Marine Audio:  https://issuu.com/mobileelectronics/docs/17me_april_for_digital/28 
Read more...
12-20-2017, Forbes -- If you invent a great idea for a new product, others will copy you. It’s just a matter of when. That’s guaranteed. Whether your company is small or one of the largest in the world does not matter. Copycats are the norm now. Run a successful Kickstarter campaign? Factories in China may beat you to market before you’ve shipped a single unit. Selling on Amazon.com? Prepare to do battle with Chinese counterfeiters who steal your original photos, descriptions and even reviews. Congratulations on your success! Copycats do not imitate products that aren’t selling. So… how can you compete? Will having a patent or several patents help you? Not really. Due to changes in our patent laws, it has become enormously expensive to defend one’s intellectual property in the United States. First, take a deep breath. There are other strategies to pursue. Not only can you survive, you can succeed. But you’re going to have to be unemotional and think differently. Early on in my career, I was under the impression that it was possible to own a creative work through patents, copyrights and trademarks. And in fact, the only right referred to explicitly in the U.S. Constitution is to our inventiveness. But it’s more…
Read more...
12-20-2017, Entrepreneur -- As part of my job, I regularly work with people who own and run their own businesses. Many of these people are what you might call "thought leaders," highly respected in their fields. They're movers and shakers. And starting a few years ago, they all started saying the same thing: We're firing our millennial employees. This troubled me. Why were they firing them? And why did they feel so strongly about the firings that they felt the need to tell me about them? I asked nearly a dozen experts, influencers and business owners why they thought millennials sometimes struggled in the workplace, and why they were getting fired. As I investigated, trends began to emerge.   What I learned didn't change my positive opinions about my generation -- but it did give me insight into why business leaders sometimes complain. Here's what my contacts said about millennials, and why they get fired. 1. Lack of vision Josh Steimle, CEO of MWI, told me that in his opinion, lack of vision was the biggest reason why millennial employees sometimes flare out. "A lack of empathy is hurting many millennials in the workplace, because they're not understanding the circumstances of their…
Read more...
12-15-2017, Entrepreneur.com -- How many of us are unhappy with our day jobs? We dream of leaving behind the 9-to-5 and following our dreams; of leading a life where we get paid for doing what we truly want to do. That's the essence of entrepreneurship. The desire to love our work. But how, exactly, do we do that? How do we take a hobby, like brewing craft beer, gardening or photography, and turn it into an income-producing business? For most of us, the answer is not as simple as quitting our jobs and going for it. Instead, there are decisive steps we can follow to realize that dream . . . and still get to eat. On a regular basis. 1. Ask for honest feedback. You're not the best judge of your work, and neither are your family and friends. You need a mentor -- an experienced professional --and honest feedback. Before you can make real money, your work has to be remarkable. Everybody has a camera, but not everybody understands lighting and framing. Even some professional photographers can't seem to capture the drama of a moment. Certainly, no one dreams of being mediocre. That's not what dreams are about. You need…
Read more...

Copyright - Mobile Electronics Association 2018

Top Desktop version