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Exploring new territories, retailers branch out as manufacturers to stake new claims and feed their passion. Mobile Electronics May 2016 Issue, May 25, 2016 -- The simple formula of retailers operating only their stores as part of their business plan is becoming a strategy of another economic era. Today, retailers are diversifying their options from not only doing installations and selling sound products, but to operating training organizations and launching their own branded products. What is driving this new way of doing business is a passion for the industry and the hope of reinventing and reinvigorating one’s business and oneself, as well as giving back to the 12-volt world.  The Right Fit Back in 2011, Perfectionist Auto Sound, based in Anchorage, Alaska won the coveted Mobile Electronics Retailer of the Year award. According to owner John Schwartz, it was this honor that put the retailer on the map along with being the number one Compustar retailer in the world. The next year when Schwartz taught a business class at Mobile Solutions in Tempe, Ariz. a few guys from Australia were there. “First question they asked was why they didn’t have Compustar in Australia,” Schwartz said. “Good idea, I told them,…
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Entrepreneur, May 25, 2016 -- You're likely already familiar with optimizing your site for specific keywords. You may have a list of specific keywords and phrases you're targeting, or you may be more in the "add amazing content and see what happens," camp. However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be: Apple Apple Computers Applecom Apple dot com Aple (a misspelled version) Apple Phone We want to rank for these branded terms because there are three main types of search queries: informational (e.g., looking for answers to a question), transactional (e.g., looking to make a purchase), and navigational (e.g., looking for a specific company). People who fall into the third category are specifically looking for your business or website. If your site doesn't show up in the first few spots in the SERPs, your competitors will be benefiting from these branded searches. Fortunately, ranking for branded keywords isn't fundamentally different than ranking for more generic keywords.…
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Cofounder of Launch Academy. Dan has been building web apps & tech teams since 2004 and has a passion for mentoring aspiring developers. May 23, 2016, Forbes -- As an entrepreneur with a growing business, you’re probably clamoring to maintain control as things change — I know I was with my own young company. Unfortunately, in my quest for control, I was actually doing my business and team a disservice. One of our core values at my company Launch Academy is to elevate everyone around you. Yet even as a co-founder I was stuck in the weeds and getting in the way of the talented people we hired to get the job done. As I struggled with this problem, I was given a few pointers from a golf coach on my backswing (I used to tense up, grip the club too tightly, and slice the ball off course). He instructed me to loosen my grip and not tense up in that critical moment — leading to a better and more consistent shot. It’s counterintuitive, but this advice has given me both a better golf swing and a more effective way of working with my team. So here are the five rules I’ve set…
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Mobile Electronics, May Issue, Real World Retail, May 1, 2016 -- In any given field, knowledge is power. The more you know, the more power you have to serve and influence others. Such was true of many people throughout history. Leonardo Da Vinci was a man of great fame during the late 1400s. He was a painter, sculptor, musician, mathematician, inventor, writer and astronomer, among other talents. Many historians refer to Da Vinci as the prime example of a "Universal Genius," otherwise known as a "Renaissance Man." Another example that fits this description is U.S. founding father Benjamin Franklin, credited with discovering electricity, inventing the bi-focal and co-writing the declaration of independence, among other achievements. While it's most common for so-called "geniuses" to receive this title, a "Renaissance Man" can be found in most professions, with successful men and women who develop knowledge in multiple areas in an attempt to achieve greatness. Such is true for JC Motorsports, a one-stop-shop specializing not only in 12-volt products and services, but aftermarket automotive services as well. After concluding its first year of sales with gross of $300,000, JC Motorsports followed the path it set forth by continuing to sell both 12-volt products—like…
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Mobile Electronics May Issue, May 10, 2016 -- In the previous article we discussed adding bass to an audio system and the challenges that go along with that. We zeroed in on the footwell enclosure, an often overlooked option for adding bass to a car with limited space. Now let’s look at construction of a footwell enclosure. We are going to look at a build from start to finish in a BMW 135i Convertible. As we discussed in the last article, convertibles can be excellent candidates for footwell enclosures. This car was a perfect example. We had the client’s permission to cut the carpet in this car, so it was time to do a little reconnaissance. I took apart the necessary trim pieces so I could pull back the carpet in the footwell area. Typically, removing the passenger kick panel trim and a fastener or a clip or two will let you pull the carpet back. If the carpet is very difficult to pull back, and you know you have all of the fasteners removed, there is a possibility that it has a large piece of foam attached to the back of it. That was the case in this car.…
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After a well-received but loosely attended first year, KnowledgeFest Spring Training has become a rousing success in its second, shattering its previous attendance and adding more vendors to help train dealers on new products for the coming selling seasons.   5-1-2016, Mobile Electronics, May 2016 Issue -- Sometimes in life, you need a trial run. You get an idea, try it out and learn from it to improve for next time. Such was the case for KnowledgeFest Spring Training when it was first introduced to the 12-volt industry in April 2015. Since then, the show-runners at Mobile Electronics Group have listened to their audience and made adjustments to craft an experience worthy of the precedent that its namesake event set in Dallas. In its first year, the event drew around 350 attendees and had a turn-out that was below expectations for its Mobile Electronics show, where industry manufacturers set up booths to mingle with current and future dealers. This year, the three-day event which took place April eighth to April 10 at the Indiana Convention Center in Indianapolis, Ind., drew over 750 retailers and 40 manufacturers. In comparison, KnowledgeFest in Dallas has drawn around 1,000 retailers on average each year. The…
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