Mobile Electronics Magazine

Words by Jason Kranitz April 16, 2018 -- When it comes to communicating with the customer, selling products and charging properly for labor, some businesses may struggle. Jason Kranitz of Kingpin University offers five steps that shop owners can implement today to help increase revenue. The American dream is to work hard, make money, and have fun doing it. Your 12-volt business can make all those dreams come true, but you need to know how to build a profitable ticket in order to succeed. With my experience training at other shops, at KnowledgeFest, and at my in-house classes at Kingpin University, we have developed some techniques that will add dollars to your bottom line. 1.Talking time instead of dollars By now, we’ve all heard we must start billing out by time instead of guessing a dollar amount. But do you truly understand why? Your client understands time and can justify a cost easier when associating it with a dollar amount. On Saturday morning you don’t get ready to go to the local hardware store to pick up some supplies and tell your spouse, “I’m headed to the hardware store and will be back in $125.00.” We don’t talk that way.…
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Words by Rosa Sophia 4-13-2018 Mobile Electronics -- The theme of this year’s Indianapolis KnowledgeFest was OEM integration, branding and profitability, while DSP took the forefront of the discussion as retailers discussed the future of 12-volt. Meanwhile, industry veterans shared advice on how to apply knowledge and lessons learned back at the shop. On the first day of KnowledgeFest, attendees waited for the show floor to open. For newcomers, the crowds and classes, activities and trainings might have seemed overwhelming. There was a lot to do and even more to learn—but those who’ve attended many previous shows advise retailers to take notes, record trainings to listen again later, and don’t try to make too many changes at once upon returning to work. At the Indianapolis Convention Center, crowds spread across the wide hallway while people lined up to check in and get their conference badges. On the event floor, some exhibitors displayed brands that were recently unveiled or set to be released in the next few months. Many attendees had been to the event before. For some, it was a first-time experience. Wes Tyson, owner of Wet Audio & Accessories in Columbus, Ohio was there for his first KnowledgeFest, as…
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Words by Rosa Sophia 4-2-2018 Mobile Electronics -- After applying lessons learned, George Smith of Mobileworks / Tintworks / Central Coast Rhino Linings of Santa Maria, Calif. created strategic plans to safeguard his business and future. Now, he and his wife, Kim, continue to foster strong relationships in the industry that benefit the wellbeing of all. Every day, changes in the industry seem to come faster and faster. Perspectives and approaches change, too, but a few basic foundations remain the same as shop owners work hard to stand apart from the rest. George Smith has been in the industry since 1984 when he first began learning car stereo installation. In 1991, he moved to Sacramento and started working for Paradyme Car Audio, where he learned a lot from a Top 12 installer—Paul Sonoda—and store owner and IASCA Board member Terry Soohoo, both of whom inspired him with their experience and knowledge. “It was a privilege […] to be working along with these guys,” he said. “Working for them was like getting my college degree in car stereo.” Off to a great start, Smith’s talent and dedication was clear, while his future choices were informed by lessons learned and mistakes made.…
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3-6-2018 Mobile Electronics -- Though Charles Brazil was born in San Diego, he grew up in Florida. While in high school, Brazil and a buddy began installing radios and building systems when they were supposed to be in class. Later, his friend became an install manager at Best Buy. “When he came into that position, he heard about a tech training position and he said, ‘Why don’t you come over here and do this program? It would be a good way to get you in,’” Brazil said. “I interviewed and they told me I wasn’t qualified. They wanted to put me somewhere else in the store.” His friend called him up after the interview and asked how it went. “I didn’t think I could do it. They asked me all these questions and I said I had not professionally installed, so I didn’t know the answers.” But the interview was for a tech training position, so Brazil’s friend made some calls and talked to them about it. He got the job after all. “This was 2002,” he said. “Ever since high school, it’s always been something that interested me from the beginning. I didn’t know it would be something I…
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Don’t Miss Out KnowledgeFest is Your Place to Learn and Connect with the Mobile Electronics Community "These education events are designed provide you with the latest information to help you advance the professionalism and profitability of your business." If you missed attending CES 2018 then take heart in knowing that you have another chance to discover your favorite brands at KnowledgeFest West in Long Beach, California, KnowledgeFest East in Indianapolis, Indiana and KnowledgeFest Dallas in Dallas, Texas. KnowledgeFest is the only industry event dedicated to the mobile electronics specialist, the installing dealer. These events combine a trade show floor with educational workshops and manufacturer trainings for added value to you, the attendee. The next event is just around the corner in Long Beach California, February 23-25, 2018. This city is a great destination for West Coast dealers, especially those in the Southern California market. The Long Beach Convention Center is a downtown venue with lots of nearby hotels and restaurants. And February is a great time for manufacturers to showcase their new products and provide the best information and education to sell and install them. The KnowledgeFest experience is designed to provide you with the information you need to provide…
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"Find a need and fill it." Ever since I first heard this profound statement, which was spoken by 12-volt sales guru Del Ellis at my first KnowledgeFest, I found that it was also representative of the industry I'd soon come to adore. When I was first hired by Mobile Electronics magazine I was a daisy-fresh rookie with a journalism degree who didn't know a double-DIN from a DSP. Although I'm still no expert on the technical side of 12-volt, what I have gained a strong grasp of is how the industry works. That's also what intrigues me the most about it. In my first year, here's what I learned: car audio isn't just putting a deck and four's in a car but an entire industry filled with music lovers who also love cars. The products are vast and complicated. Installing those products takes great skill and expertise that is acquired through countless hours of trial and error, through which most are done for no money and could potentially ruin a vehicle's electrical system if done incorrectly. My second year consisted of me basically trying to make sense of the whirlwind of things I'd learned in my first. I developed my…
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