Mobile Electronics Magazine

Switch to desktop

4-24-2017, Entrepreneur -- Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook's targeting capabilities.   Maybe you’ve tried Facebook advertising but it wasn't as effective as you hoped, or maybe you’re a believer who wants to take your ads to the next level. Either way, Facebook advertising is too powerful to be given up easily. There are five crucial considerations to accelerate conversions and ROI. 1. Getting very specific about your audience. Facebook has such impressive targeting capabilities, it’s getting scary. After the basics like gender, age and location, you can dive deep into people’s interests and life stages. For example, you can target people in the market for a specific car make or model, or appeal to parents of newborns, or target people at specific income levels, plus interests and lifestyles such as frequent travelers or readers of Entrepreneur magazine. Hone in on your audience by specifying as many demographic, socio-economic and lifestyle characteristics as you can. Use Facebook's Lookalike Audience tool to find the top one percent that looks like your existing audience. In my experience, it can make a big difference in your targeting, because Facebook…
Read more...
4-19-2017, Mobile Electronics -- Looks can be deceiving. As Western culture took over as the popular culture in the world, people's looks became indistinguishable from the personality of their cultures. If you dressed like a cowboy, that must have meant you were from Texas and liked to ride horses. If you were a guy with long dreadlocks, wore flip flops, tie-dyed shirts and shorts you must have been a hippie. But after meeting Jason Kranitz, owner of Kingpin Car and Marine Audio, you'd quickly learn that there's more to a person than their sense of fashion. With spiked hair, a no-nonsense attitude and a sleeve of flame tattoos, one might relegate Kranitz to that of a punk-rocker. While he shares many traits with that sub-culture, including his refusal to play by the rules of hiring only established installation technicians, Kranitz's views on industry topics, his shop's appointment-only business model and high standards of excellence prove that he's much more than a rebel with a cause. "We do things so differently, we expect perfection. A lot of experienced guys come over to our shop, get going and realize it isn't for them," Kranitz said regarding his decision to train workers from…
Read more...
4-19-2017, Autoblog -- Your feelings about autonomous cars could be related to your age, as a recent J.D. Power study has found out. According to the 2016 US Tech Choice Study, younger generations trust fully autonomous cars far more strongly than older generations. As many as 56 percent of "Gen Y" vehicle owners, also known as millennials, trust self-driving technology, closely mirrored by 55 percent of Gen Z'ers (born in the mid-1990s at earliest) feeling the same. The study was conducted in February and March of 2016 among 7,900 people who bought or leased a new vehicle in the last five years. 41 percent of Generation X customers trust autonomous tech, but there is a steep drop to 23 and 18 percent when so-called Baby Boomers and Pre-Boomers are asked about it. A full 39 percent of Baby Boomers "definitely would not trust" self-driving technology, and neither would 40 percent of Pre-Boomers (born between 1930 and 1945). Only 11 percent of Generation Z customers feel as negatively, and only 27 percent of Gen X and 18 percent of Gen Y drivers share the sentiment. "The level of trust is directly linked to the level of interest in a new technology…
Read more...
Staying solvent at your current level is the key to taking your business to the next level. 4-17-2017, Entrepreneur.com -- Your clients are not paying on time, computer problems need attention, and your most productive employee is giving signals that they need a raise. Late paying clients can be handled. Computer issues can be fixed. An employee who deserves a raise should receive it. You just need a plan. A great receivables employee can coax the slow-paying clients to deliver. Your IT manager can figure out what to do. The employee can be rewarded, sometimes in ways that don’t require large amounts of funding. How do you cope with all of these issues? Think about it. All of the concerns are really stemming from one problem that has multiple aspects. That’s right. You need more cash flow, but don't let urgency tempt you to consider plans that might be financially risky.   Find the backup plan you need. What you really need is money. Money really can solve most business problems. But, you don’t want to jump into something that can ultimately cause further angst. Consider a business line of credit. Although you may have thought of it and never applied for one, a business line…
Read more...
Forbes, 4-17-2017 -- Imagine driving through toll booths, drive thru restaurants and gas stations without having to fiddle around with cash and coins. The future is calling for a world in which payments are seamless and with the experimentation and the introduction of self-driving cars, your car being in sync with your bank account is where technology is heading. Imagine if your car was your wallet. Elon Musk’s Tesla has recently overtaken General Motors to become the most valuable car company in the US. According to Reuters, Tesla ended yesterday with a stock market value of nearly $51 billion which was $1 million more than GM. At the end of 2015, Juniper Research predicted that self-driving cars will take off by the year 2021 and there will be approximately 20 million vehicles on the road by 2025. With the emergence and rapid success of Tesla, these predictions could become a reality. However, Juniper ranked Tesla as the third most promising player in the driverless car market, below Google and Volvo, after being in development for the longest and having logged the most autonomous miles. I spoke to representatives from FIS and SAP to find out what technology they are working on…
Read more...
4-9-2017 -- Thanks to the growing popularity of the event, and great weather, the turnouts for the seminars on the opening day of KnowledgeFest were high, with many rooms filled nearly to capacity. Retailers, installers and sales staff were in high spirits, eager to make the most of this year's spring training experience.   This was showcased particularly well in Eric Carter's "Word of 'Mouse': Dealing with Social Media & Online Reviews" course when, due to a computer delay, he took questions from the audience, creating an instant rapport with the audience where the air of positivity and excitement was palpable. The course tackled the best ways to enhance and maintain your store's social media presence with humorous anecdotes and situational-based how-to's like how to handle a bad review when it was accidentally clicked by a happy customer.    Marcel Newell took retailers in a more serious direction by emphasizing how critical it is to budget every facet of your business to prevent unforeseen losses. The course, called "Budgeting Without Balding," took attendees through the specifics of creating and maintaining a budget, using it to measure their business performance and as a planning tool. One stand-out moment of the presentation…
Read more...