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The Future of Cars is Smart, Not Autonomous

USA Today -- Americans love their cars (and trucks). They also love technology gadgets. So, it’s not the least bit surprising to see strong interest in efforts to merge the smart technology of our gadgets into our cars.

For some, the penultimate expression of this combination is the autonomous, self-driving car. Efforts by Google, as well as car makers like Audi and Tesla, have received enormous amounts of press and fostered speculation of highways full of machine-driven cars by the end of the decade.

The reality, however, is likely to be far different. It’s not that the technology isn’t there to make cars that can drive on their own — it clearly is. But the practical, legislative, and insurance requirements that are going to surround the widespread usage of autonomous cars are likely to keep them from becoming mainstream for a decade or even longer. The problem isn’t necessarily with a single car, it’s about getting a lot of cars from a variety of vendors all working together in a coordinated fashion. That is not a trivial task.

What we will see, moving forward, is increasingly smart cars. Those smarts are going to come at many levels — from the relatively simple but still important notion of better integrating our smartphones and popular mobile applications into our cars’ in-vehicle infotainment (IVI) systems, to better car connectivity, to increasingly sophisticated advanced driver assistance systems (ADAS).

Today’s cars already offer a surprisingly wide but not always well-known array of ADAS systems, from lane drifting warnings, to collision detection systems, to 360-degree camera views to performance enhancing adjustments to drivetrains and suspensions, and more. Even good ol’ cruise control — arguably one of the first ADAS features — is evolving to the point where it can do some basic autonomous driving of its own.

Not surprisingly, there are a lot of technology companies involved in making these kinds of improvements and their automotive business is growing. Companies like graphics giant nVIDIA, who reported a 76% increase in their automotive business during last week’s earnings report, not only can power the graphical display on car infotainment systems, but they’ve also created chips specifically designed to read, react and learn from sensors and cameras built into cars.

Read the rest of the story here: http://www.usatoday.com/story/tech/columnist/2015/08/10/future-cars-smart-not-autonomous/31411613/

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