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dbell and Petra Bring Innovative Security Solutions to Connected Customers

November 28, 2017, EDMOND, Okla. — Petra Industries is now distributing dbell Inc. security and home automation products. dbell’s goal was to develop a product that included the most desired features of both video doorbell and security system. Founded in 2015 by a group of home automation professionals with decades of experience, dbell is devoted to bringing a quality security solution to the average consumer at an affordable price.

dbell makes a point of asking for customer feedback and tuning each subsequent product release so it is in line with exactly what the market is looking for. With the experience and expertise that the dbell leadership team can bring to the drawing board, they’re able to build a product that incorporates everything that’s needed in an affordable modern security system. The easy setup and cost effectiveness of dbell products make them a natural fit for nearly every home.

“We’re excited to be partnering with dbell and selling their products. It’s a tremendous opportunity for us to expand our security and home automation lines,” said Petra President Tate Morgan.

To see the full line of dbell Inc. products and the rest of Petra’s security and smart home products, visit www.petra.com.

6-5-2017, EDMOND, Okla. — Petra Industries awarded Greg Appleby of Action Satellite in Edmond a $1000 American Express Gift Card at their B2B store in Edmond.

As a spring promotion, Petra sent customers a postcard outlining some shop local or online, save big offers that also included an opportunity to enter the drawing. Because of Petra’s focus on being available to customers wherever they are, entries were submitted by visiting Petra’s B2B Store in Edmond or online at petra.com. Out of the thousands of customers who received this offer, Appleby was the lucky winner and was presented with his winnings by Larry Woods, Director of Inside Sales and Sales Representative, Todd Shropshire who serves the Action Satellite account.

When asked about why he liked doing business with Petra Appleby’s answer was simple, “They (Petra) have never failed to come through and meet our needs … they are real professionals, but very, very personable and downhome.”

“Greg has been a longtime Petra customer and we are excited that he took advantage of our promotion and even more excited that he won,” said Larry Woods, Director of Inside Sales.

Petra’s B2B Store allows local businesses to select from more than 20,000 products and purchase at wholesale prices. With a local storefront just down the road, customers have the opportunity to order in store or online and pick up their products in under an hour, saving shipping time and expense. For our non-local customers, Petra’s best in class website is where customers can browse our most up to date product lines and have them shipped the same day.

If you own or operate a business and are interested in becoming a Petra customer visit the B2B store at 3400 S. Kelly in Edmond, call 405-216-2166 or checkout the Petra website at www.petra.com.

EDMOND, Okla. — Petra Industries has announced a new partnership with Brand Buzz Consumer Products.

Petra will offer items from Brand Buzz. Brand Buzz provides solutions for retailers looking to boost their household cleaning sales and disposable tabletop. Some of the major name brands include Clorox, Glad, 409 and Pine Sol.

Clients looking for items to increase add-on and impulse areas will find plenty of new options as well. These items include paper plates, hand soap, dish soap and other household cleaning items.

Petra’s President, Tate Morgan, stated that, “We’re very excited about Brand Buzz joining the Petra family. Petra is dedicated to offering our dealers the best products in every category. Yes, we pride ourselves on staying at the forefront of consumer technology. But, we are always on the lookout for new products that our customers can add to their product assortments. That’s what Brand Buzz brings to the table.” 

EDMOND, Okla.— Petra Industries, the consumer electronic industry’s accessory authority, hosted Car Tech 2018 on Sunday, April 22, 2018, at the company's B2B Store, located at 3400 S. Kelly in Edmond. This intensive, one-day training opportunity paired businesses that do aftermarket installations on cars, powersports vehicles and boats with trainers from eight of the most-requested 12-volt manufacturers. Attendees from area businesses broke into small groups and rotated through the eight manufacturers. They received hands-on training and learned insider tips and tricks. Earl's Rib Palace of Edmond provided lunch.

"Small shops can't afford to go to SEMA or CES," said Chris Parvin, National Trainer for Maxxsonics. "Events like Car Tech bring the latest trends, products and knowledge to independent retailers right here, at no charge to them."

"Explaining aspects of products they may not know about and answering questions face to face is what makes events like this so important," noted Harry Kroll, National Trainer for Pioneer.

"Knowledge is crucial for small businesses," said Rene Rodriguez of Intense Car Audio. "There's an opportunity for real conversation and for new employees to learn insider tricks from seasoned professionals."

"Meeting with trainers who have field experience is invaluable," said Dusty Deaton of Dusty's Total Audio. "I have new guys who are more comfortable texting than talking with people face to face. Car Tech helped them see how professionals interact with others. This will help them become better sales people."

"Car Tech 2018 provided an intense learning experience," said Tate Morgan, Petra President. "It enabled area installers to ask questions, gain new skills and learn from the best."

Representing more than 500 leading brands, Petra is the industry’s consumer technology authority. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought-after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975.

1-31-2017, EDMOND, Okla. — Petra Industries has expanded its product offerings with Adesso computer accessories. 

Adesso manufacturers computer input peripherals. It is committed to providing cutting-edge devices and accessories while upholding strict standards of quality. Petra now carries a variety of Adesso products including computer mice, keyboards, handheld Wi-Fi document scanners, barcode scanners and more. These accessories are developed with user needs in mind and employ innovative ergonomic designs.

“Adesso’s innovative products expand our computer accessories lineup with efficient and cost-effective devices,” said Tate Morgan, Petra President. “They are perfect for our customers, who need the latest device technologies available at the best price.”

Petra has more than Adesso products to its computer accessories offerings. To see these and other Petra accessories, visit www.petra.com.

EDMOND, Okla. — Petra Industries, the consumer electronic industry’s accessory authority, has added AO Coolers to their ever-growing product line.

AO Coolers have been in business for over 25 years, offering a remarkable lineup of soft-sided coolers that are ideal for boating, off-roading or any other outdoor activity. Made of high-quality thermoplastic polyurethane and high-density closed-cell foam, these innovative, leak-free coolers hold ice for 24 hours in up to 120-degree heat.

“As a distributor for AO Coolers, Petra presents thousands of retailers the opportunity to gain access to some of the best coolers on the market,” said Tate Morgan, Petra President. “There is a great demand for coolers that go the distance, and these coolers have been proven to go that extra mile. We are excited about this opportunity to team with AO Coolers, and I am eager to watch us grow as partners.”

Petra has added 13 SKUs of AO Coolers products, including 12-, 24-, 38- and 48-can soft-sided canvas coolers. For more information about these products and others, please visit www.petra.com.

EDMOND, Okla. — Petra Industries, the consumer electronic industry’s accessory authority, has added AO Coolers to their ever-growing product line.

AO Coolers have been in business for over 25 years, offering a remarkable lineup of soft-sided coolers that are ideal for boating, off-roading or any other outdoor activity. Made of high-quality thermoplastic polyurethane and high-density closed-cell foam, these innovative, leak-free coolers hold ice for 24 hours in up to 120-degree heat.

“As a distributor for AO Coolers, Petra presents thousands of retailers the opportunity to gain access to some of the best coolers on the market,” said Tate Morgan, Petra President. “There is a great demand for coolers that go the distance, and these coolers have been proven to go that extra mile. We are excited about this opportunity to team with AO Coolers, and I am eager to watch us grow as partners.”

Petra has added 13 SKUs of AO Coolers products, including 12-, 24-, 38- and 48-can soft-sided canvas coolers. For more information about these products and others, please visit www.petra.com.

EDMOND, Okla. — Petra Industries is partnering with Battery-Biz to distribute its exclusive line of Duracell® automotive accessories.

Founded in 1988, Battery-Biz is a supplier of premium power accessories and has been a licensed Duracell partner since 2003. The company manufactures a complete line of vehicle power accessories under the Duracell brand ranging from inverters to jumper cables and more. Products are enclosed in environmentally friendly packaging as opposed to traditional clamshell cases.

"As the demand for devices charged through a USB cable grows, so does the increasing consumer need for dependable charging solutions. We are very pleased to carry this line of accessories from the brand that's 'Trusted Everywhere,'" said Tate Morgan, Petra President. "These products are cleverly designed, user-friendly and heavy-duty. We expect this partnership will deliver terrific benefits to many of our dealers as well as the consumers who buy them."

"Consumers are in need of efficient, dependable portable power," said Bob Jacobs, Duracell marketing director, North America. "Duracell products provide consumers with the power solutions needed to stay connected to their mobile devices."

For more information about Petra or Bettery-Biz products visit www.petra.com

April 04, 2017 -- EDMOND, Okla. — Petra Industries is partnering with Fire Service Plus to distribute FireAde®—a powerful, personal fire suppression system in an easy-to-use aerosol can. FireAde® won the Gold Award for Best in Class when introduced at the 2015 National Hardware Show.

Traditional fire extinguishers use a dry powder that leaves a messy residue, leading to costly cleanup. FireAde® is environmentally friendly, noncorrosive and cleans up with water. Its targeted spray quickly knocks down fires from 10 feet away as well as instantly cools objects. And because FireAde® is a one-piece can, it can be used multiple times. Designed to put out Class A/B fires, it can also be used on Class C fires after the power source has been turned off.

"We are pleased to distribute this potentially life-saving product," said Tate Morgan, Petra President. "FireAde® with its user-friendly, point-and-spray design is a must-have for every home, car, boat, camper and tool box."

 

11-13-2017, EDMOND, Okla. — Petra Industries has announced its partnership with Poof. Poof makes pet activity trackers that are designed to work seamlessly with a smartphone and track where pets are at all hours of the day or night. They also help monitor fitness and activity, ensuring that pets stay active enough to keep a healthy lifestyle for long, happy lives.

Petra carries both the Pea and the Bean activity trackers from Poof, offering wearable technology that’s not just for humans. Wearables have improved the lives of many people, helping them track their fitness and health more accurately than ever before—the same benefits are now available for their furry companions. From fitness to location to health, these trackers are a multipurpose solution that can help pet owners stay abreast of everything that’s happening with their pets.

“We’re happy that we can partner with Poof to bring this kind of technology to pet owners,” said Tate Morgan, Petra President. “Poof is an important part of our expansion into the pet owner market.”

To see the full line of Poof products and the rest of Petra’s product lines, visit www.petra.com/.

12-12-2016, EDMOND, Okla. — Petra Industries has announced the appointment of Jim Loden as Vice-President of Ecommerce Sales.

Joining Petra as Director of Business Development in February 2015, Loden brought with him years of executive experience delivering high growth results in prominent retail operations. In his new role as VP of Ecommerce Sales, Loden will be responsible for leading Petra’s ecommerce division to identify, cultivate and optimize market potential and sales opportunities. He will guide a well established team in managing existing ecommerce partners and develop new strategies to grow Petra’s ecommerce business.

“Jim is a great team builder and has exhibited tremendous energy and enthusiasm for driving sales performance,” said Tate Morgan, President of Petra Industries. “I’m excited to see him take on this new role and take our Ecommerce team to even greater heights.”

Prior to joining Petra, Loden was Vice President of Franchise Stores and Commercial Sales with Radio Shack. He also held executive positions with Comp U.S.A. and Golfsmith with P&L responsibilities for sales & marketing, operations, strategic partnerships, brick and mortar retail, as well as online and B2B sales.

“All business is about relationships,” said Loden. “I love working with customers and vendors and look forward to working more closely with a winning Ecom team at Petra. We’ll be focusing our efforts to drive sales every month, every week, every day and every minute!”

Loden is a graduate of Southern New Hampshire University and currently resides in Plano, Texas with his wife and family.

EDMOND, Okla. — Petra Industries, a consumer electronic industry accessory maker, has expanded its product offerings with Barska® products.

For over two decades, Barska has been delivering products to customers all over the world. As a worldwide sport optics company, Barska offers a line of sport optics products ranging from binoculars, riflescopes and spotting scopes to telescopes. In addition to its optical technology products, Barska delivers security solutions including biometric safes and its own line of Metal Detectors called Winbest®.

“Our outdoor category is growing rapidly and with the addition of the Barska products, that trend will continue,” said Tate Morgan, Petra President.

Petra has added more than 20 Barska SKUs to the lineup including monoculars, binoculars, scopes, metal detectors and will soon be adding biometric safes. For more information about these and other Petra products visit www.petra.com.

March 13, 2017, EDMOND, Okla. — Petra Industries has expanded its SmartestHome™ category with ALC security and home control products.

ALC is a company with a very modest approach to their products. Their slogan is Wireless Made Simple and that is exactly what their products demonstrate in addition to their promise of providing the highest quality and latest technology in surveillance systems and home control products. With a focus on easy to install systems, they are the ideal addition to Petra’s growing Smart Home and surveillance categories.

“The connected-home category is a rapidly expanding product segment with the growing number of DIY home installers, ALC is the ideal fit to meet this specific segment of consumers,” said Tate Morgan, Petra President.

Petra has added 12 of ALC’s premier products including a plug and play camera, outdoor Wi-Fi cameras, and a remote power switch. One of the additions is the Wireless Security System Protection Kit. This kit is the customizable solution that homeowners and businesses need to tailor to their particular needs. Out of the box it includes everything a needed to begin monitoring and is easily expandable to meet all of their demands.

For more information about Petra industries and to see all of the ALC products, plus thousands more in their SmartestHome™ category, visit www.petra.com.

EDMOND, Okla. — Petra Industries, a leading brand in consumer electronics accessories, held Petra Partner Meetings on Tuesday May, 17 and Thursday May, 19 at their headquarters  in Edmond, Ok.

During two days of intensely focused meetings 48 vendor partners took the opportunity to meet with individual members of the Petra Sales teams to discuss business objectives and explore market opportunities. “The way Petra organizes and manages the meetings is extremely beneficial,” said Lorex Vice President, Steven Gold. “Petra’s sales team really understands their customers so we’re able to discover new opportunities in the market.”

Meetings with more than 25 of Petra’s top sales leaders were held in 20-minutes blocks to engage in meaningful dialog, exploring opportunities with Petra’s immense customer base and study new product lineups. “It’s a great way to get unfiltered feedback from the customer perspective,” said Intracom CEO Michael Thiel.  “Petra’s Partner Meetings help us gain a clear understanding of how our products are received and what we can do to our serve our customers better.”

This dedicated one-on-one time is mutually beneficial to Petra and their vendor partners as it gives each sales leader time to explain their accounts fit into the market and their merchandising plans.  “This was a great opportunity for our vendors to share product strategies with members of the sales team and our sales team to give insight into what our customers would like,” said Tate Morgan, Petra President. “This was our first Petra Partner meeting in 2016 and we’ve had incredible feedback and interest in another round of meetings planned for the fall.”

Meeting attendees included representatives from Allsop, Atdec, ATT, BenQ, Canon, Chamberlain, Core Brands, Garmin, Gemini Sound, Giant, Gibson, GPX, IC Intracom, ihome, IK Multimedia, JVC, Kanex, Knoll, Lifespan, Lorex, Magellan, Magic Chef, Maxell, Mizco, MobileEdge, Olympic, OmniMount, Panasonic, PC Treasures, Pelican, QFX, Relaxus, Schneider Elextric, Sennheiser, SoonerAlarms, Speck, Spectra, Stanley Mounts, Surecall, TEACm Thrustmaster, TracFone, Trident, Uniden, UPG, Verbatim, WeBoost and zNitro.

“Petra’s Partner Meetings are a great opportunity to build relationships face to face and ultimately drive more business,” said Mizco International Sales Managar Scott Cortellletti.

Both days began with a welcome by Laura McNew, Vice-President of Merchandising and concluded with a reception at Pub W. For more information about Petra Industries visit www.petra.com.

4/13/2016, EDMOND, Okla. – Petra Industries announced that its 14th Annual Car Audio Expo will be held on Sunday, April 17, at Petra’s new distribution facility in Edmond, Okla.

This year’s Expo features a full schedule of activities and promises to be something that mobile audio/video dealers won’t want to miss. Dealers will get the opportunity to meet with representatives from exhibiting manufacturers like Pioneer, SiriusXM, WeBoost and more. Representatives will be on-hand with their 2016 product lines featuring new car speakers, subwoofers, head units and more and be ready to answer questions and offer their products for dealers to purchase.

Dealers can also take advantage of Petra’s show specials when they order on-site during the one-day show. Manufacturers will promote exceptional deals with special pricing available only to dealers who attend the Expo. Dealers can also look forward to Petra’s incredibly popular Dealer Olympics, as well as the event’s highly anticipated manufacturer giveaways and door prizes.

“Every single year this show grows in popularity because it is a great opportunity for our dealers, the people who install these products every day, to meet face-to-face with the manufacturing partners,” said Tate Morgan Petra President.  “This show is also very exciting because it is our first show at the new Petra Distribution center.”

Petra’s Car Audio Expo is free to attend for dealers. Dealers must register by April 1 to ensure they receive their free t-shirt and gift bag.

For dealers who will not be able to attend the show, video coverage will be available online after the show. Video coverage will feature the newest mobile A/V products and brands, interviews with manufacturer partners, highlights of Petra’s Dealer Olympics and much more.

Petra Industries, a leading wholesale distributor of consumer electronics, wireless accessories, custom installation products, mobile audio/video accessories and appliance connection supplies, celebrated its 30th anniversary October 22 with a reception and ribbon cutting.

Thursday’s event began with a ribbon cutting of Petra’s newly acquired and renovated 525,000-square-foot warehouse. Ribbon cutting attendees included Petra Founder & CEO Bill Stewart, Petra President Tate Morgan, Edmond Chamber President and CEO Ken Moore, Edmond Economic Development Authority Executive Director Janet Yowell, Josh Attaway, Sharon Fitzpatrick, Autumn Everett, Charles Oliver, Steve Kasch, Rod Ferguson, Lissa Qualls and Joan Curtis.

Attendees were afforded the opportunity to see Petra’s new state-of-the-art warehouse facility featuring a new innovative warehouse management system. With the new system in place, Petra’s distribution center has more than doubled the capacity of its pick and pack operations.

After the ribbon cutting, guests were invited to a reception with heavy hors d'oeuvres and refreshments to celebrate this significant milestone. During a brief presentation, Stewart told the more than 300 attendees stories of the triumphs and difficulties he and his wife, Cindy, encountered as they launched the business from the garage of their home and how far they have come since then. Speaking with optimism about the future of Petra, he noted the significance of the warehouse expansion coinciding with its 30th anniversary.

“This warehouse is a game changer for Petra,” said Stewart. “No one in the business has the capabilities that this warehouse affords us, and the potential it has to help us grow is incredible.”

Petra President Tate Morgan said “Bill started this company with a vision to build a business on a foundation of service, integrity and value for customers that would adapt and change at the same rapid pace as our industry,” For this reason Morgan presented the Stewarts with a statue replicating The Guardian monument atop the Oklahoma State Capitol. He thanked him on behalf of all of the employees for creating a business that so many people have come to call home and for guiding that business into the industry leader that it is today.

6-19-2017, EDMOND, Okla. — Petra Industries announced the release of its 2017 catalog to independent dealers, e-tailers and installers all over the U.S.

Petra has expanded their catalog to include more than 20,000 products, and also features informative articles covering a range of topics to give their customers a leg up in meeting their business needs and improving their industry acumen. At a mammoth 1370 pages, this catalog features more than 500 leading brands and is pleased to debut some newcomers to the Petra product family like EzSolar® with their line of solar outdoor lights, Switchmate’s smart home accessories, StreamSmart with innovative solutions for cord cutters, UpCart® featuring stair climbing carts and so many more.

“Everyday Petra strives to be Best in Class in an unrelenting pursuit of excellence and this catalog is exactly why this mindset pays off,” said Tate Morgan, Petra President. “It includes a massive effort guided by what our customers want, insuring the service and product selection that they have come to rely on from their distributor.”

Petra customers should be receiving their catalog any day now. Interested in becoming a Petra customer or getting your hands on this brand new book? Visit www.petra.com or give Petra a call at 800-443-6975. 

Petra Industries, the nation’s leading wholesale distributor of consumer electronics, wireless accessories, custom installation products, mobile audio/video accessories and appliance connection supplies, is pleased to announce its 17th annual Charity Golf Tournament on October 8 raised $100,000 to support Whiz Kids Oklahoma, Mercy Multiplied, Wounded Warrior Project, FedExFamilyHouse and Oklahoma Project Woman.

This year’s tournament held extra significance: As part of Petra’s 30th anniversary celebration, they launched their Hope-In-One Initiative. This initiative was created to honor the long time supporters of Petra’s tournament and their dedication to giving back to the community. To kick off Hope-In-One, earlier in the year Petra asked supporters to nominate charities that had significance in their lives to be considered for tournament support. Petra’s tournament committee reviewed a tremendous volume of nominations and selected three additional charities (Wounded Warriors, Fed Ex Family House and Oklahoma Project Woman) to be beneficiaries of this year’s tournament.

“Being able to give back to the community is such an important part of Petra, and the support this tournament receives every year proves over and over again that it is also important to our business partners,” said Bill Stewart, Petra founder and CEO. “That is why we were so excited to create the Hope-In-One initiative and be able to extend our financial reach so much further and give to so many more causes that fill crucial needs within so many communities.”

More than 125 of Petra’s vendors and partners participated in this annual event. The festivities kicked off on Wednesday, October 7, with a cocktail reception and Texas Hold ‘Em tournament at the Fox & Hound Sports Tavern. The following day participants teed off with a shotgun start for a best-ball scramble at Oak Tree Country Club in Edmond, Okla. The tournament concluded with a luncheon for all attendees, where prizes were awarded for best team score, longest drive, longest putt and closest to this pin on designated holes.

The highlight of the luncheon was the presentations made by representatives of the charities explaining the work of their organization and expressing gratitude to Bill Stewart and all in attendance.  During the presentations, Whiz Kid program graduate Baruc Lara shared how Whiz Kids Oklahoma helped him go from a struggling second grader in danger of failing to a successful high school student prepared for a future of hope and significance. Katie Peltier, a graduate of Mercy Multiplied’s program for young women, shared how the program changed the trajectory of her life and how seventeen years later she has been able to use the principles she learned to help a community of U.S. servicemen and their families. The luncheon concluded with Bill Stewart and his wife, Cindy, presenting checks to each charity representative.

Petra would like to thank its many generous sponsors for the event, including FedEx, NAPCO, Motorola, Bank Of Oklahoma, JVC, Naxa, weBoost, Pioneer, Midland, IC Intracom, DeWalt, P3, Sennheiser, Jasco, Koss, Sooner Lift Inc., Garmin, OmniMount, Pelican, Nortek, Lenmar, SanDisk, SiriusXM, Allsop, DataComm, Super Glue, Metra, DIP, Verbatim, Abbot Rubber, VTech, Lambro, Whistler, Deflecto, Cobra, APC, zNitro, Audiovox, UPG, Clarion, Dual, AAMP of America, Market Solutions, GSM Outdoors, Chauvet, Bonnie Hamje Company, QFX, Atrend, Tartan, Peerless, BrassCraft, BIC, Allegiance Credit Union.

EDMOND, Okla. — Petra Industries announced that Walmart (Wal-Mart Stores Inc.) has awarded it the Supplier of the Year for E-commerce at its two-day Supplier Growth Summit on Feb. 16.

The Supplier of the Year is given to the company that demonstrates two particular qualities as an E-commerce supplier: first is to provide and expand Walmart’s overall product assortment, second is providing great product content. Buying online is a different experience than in the store, making the product content that much more important to a potential buyer.

“We are thrilled to have been selected to receive such a meaningful accolade from Walmart. It is a testament to the quality of the teams we have in place from Sales to Customer Service and our best-in-class distribution center operations,” said Bill Stewart, Petra Founder and CEO.

Petra places a tremendous emphasis on their expanding E-commerce reach and providing the products and content customers need to stand apart in the highly competitive E-commerce market. The hard work and dedication from everyone in the organization has contributed to the success represented by this Supplier of the Year award.

 “We have six nominees for the Supplier of the Year. Each one of these suppliers demonstrated, above all others, what it takes to really do a great job at E-commerce,” said Scott Hilton, Senior Vice President, Chief Revenue Officer, Walmart U.S. E-Commerce during the award presentation. “And they have also demonstrated an incredible working-together relationship to fuel that e-commerce growth. So, all of them did an amazing job, but there is one that stood out, Petra Industries, who is our E-Commerce Supplier of the Year.”

The award was presented during Walmart’s inaugural Supplier Growth Summit attended by 4,000 suppliers from more than 1,300 companies. The two-day summit was an opportunity to share an in-depth view of Walmart’s growth strategy and to show suppliers how growth together can offer a seamless shopping experience at scale. On hand to accept the award for Petra was Director of Regional Sales Mark Conley, who manages the Walmart account.

“It is extremely gratifying to see all of our hard work pay off, particularly that of the E-commerce team,” said Jim Loden, Petra Vice-President of E-Commerce. “Petra added more than half a million square feet to distribution center operations in 2015 and it is obvious that this capacity, which enables us to handle over 30 thousand packages a day to ship for anyone, anywhere, anytime, has also contributed to our success.” 

Petra Industries recently mailed its more than 1300 page, 2015 spring catalog to independent retailers, e-tailers and custom installers and integrators all across the U.S.

Petra’s Spring 2015 catalog is packed with more than 15,000 products, from more than 500 industry-leading manufacturers, includes 3,500 new items and 1,400 price drops, so retailers are certain to see products they have never seen at prices that are certain to help them stay competitive. Plus, with Petra’s lowest price guarantee and no minimum order policy they can be certain they are getting the highest product value.

To celebrate this milestone, in addition to the catalog release, Petra will offer customers big daily savings with a 30-in-30 daily promotion. Every day in June, the Petra homepage will feature a different product offering fantastic savings available for only 24-hours.

“The catalog is a tremendous project and involves most of our Marketing and Merchandising teams to ensure that our customers have a book they can trust as their go-to source for all of their CE needs,” said Tate Morgan, President of Petra Industries. “This book always presents opportunities for our dealers to expand their products offerings and see the newest products available, all backed by Petra’s dedication to customer service. That is why thousands of dealers from across the nation have put their trust in us to be their distributor of choice for 30 years.”

Petra’s Spring 2015 catalog can also be viewed online allowing any Petra dealer instant access to product and purchasing information with just a few simple clicks.



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