The Palmyra, Penn-Based Firm Will Cover the Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, and Virginia Territory for BOSS Audio and BOSS Elite
OXNARD, Calif., October 15, 2025 - BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Palmyra, Penn.-based DAS Companies, Inc. its new partner for the Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, and Virginia territory, effective immediately.
“The northeast is an important and consistently growing territory, and so we needed a partner with a rich and successful history with proven track record of performance,” said Colin Ross, Elite Associate Brand Manager. “DAS checks all the boxes as they have an intimate understanding of consumer insights and shopping environments, offering engaging product support and services to their customers to assist with their 12 Volt solutions.”
Added Tim Small, DAS CE Category Manager, “We are thrilled to start our business relationship with the BOSS Audio and Elite brands by offering their innovative automotive products highlighting the new featured-packed floating screens, plus motorcycle and powersports solutions, as well. We also look forward to expanding our line with additional mix of BOSS Audio & Elite advanced technology.”
David Z. Abel founded DAS in the 1970s, and the company was incorporated in 1981. DAS specializes in serving the on-the-go lifestyle with a large number of mobile electronics, truck and auto supplies, and travel gear. Its 12 Volt team has 228 combined years in the industry with experience from installations and sales to management and ownership.
“DAS Companies, Inc. has a strong family heritage, entrepreneurial spirit, and stewardship commitment, and we pride ourselves in complete customer service from the start to finish of the retailer’s projects,” said Ken Litten, DAS CE/HD Sales & Marketing Manager. “We look forward to distributing BOSS Audio & Elite as they have entered a new chapter of their go-to market by rebranding and we get to be a part of this process.”
For more information on DAS Companies, please visit www.dasinc.com, call 1-800-233-7009 (1-800-336-2730 Para el español), or email This email address is being protected from spambots. You need JavaScript enabled to view it..
For more information on BOSS Elite, please visit bosselite.com or call 805-751-4853.
About DAS Companies:
DAS Companies Inc. is your source for the latest in 12V Solutions. Founded in the 1970s, DAS has established a reputation for exceptional customer service and support.
Connect with us on Facebook (https://www.facebook.com/groups/dasdealers) and Instagram (https://www.instagram.com/dasdealers).
About B.I.G.:
Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.
The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.
