Firstech Canada is pleased to announce the appointment of Benjamin Riboreau as Director of Sales and Strategic Operations, effective immediately. Benjamin will lead national sales strategies, strengthen key customer relationships, and spearhead business development initiatives across Canada to continue the company’s growth and market presence.

“I’m thrilled to join Firstech Canada and to once again be surrounded by individuals who are truly passionate about the industry they serve” commented Benjamin. “The depth and quality of products available today — along with the exciting upcoming releases — speaks volumes about the company’s commitment to helping our partners succeed through outstanding offerings, operational excellence, and a forward-thinking mindset. It’s time to have fun again — and I can’t wait to get started!”.

Bryan Sack, President of Firstech Canada, shared his enthusiasm: “We are all extremely excited to welcome Ben to our team. His track record of building strong partner relationships, and spearheading winning strategies, makes him an ideal fit for our growth objectives in the Canadian market. Our company culture is built on great people, and Ben is a perfect example of this. His impact and leadership will drive growth, strengthen operations, and continue to build the collaborative culture that defines our success”.

Please join us in welcoming Ben to the Canadian team.

If you are a current partner or looking to find out more about what Firstech Canada has to offer, feel free to reach out directly.

Benjamin will officially start his new role with Firstech Canada Wednesday, October 15th, 2025.

About Firstech Canada

Firstech Canada with its headquarters in Saskatoon, Saskatchewan, is ideally located for serving the Canadian automotive dealer base. Firstech Canada distributes a wide array of 12V electronics, including remote starters, security, telematics as well as in vehicle dash camera solutions across Canada.