NORTH ANDOVER, MASS. – March 21, 2019 – The Mobile Electronics Association (MEA) today announced last weekend’s KnowledgeFest™ Indianapolis event had a strong showing from both retailers and manufacturers.

In its fifth year, the 2019 event held at the downtown Indiana Convention Center boasted a sold-out show floor with 50 exhibitors and 60,000 square feet of exhibit space. There was a strong showing of new exhibitors from new companies. New product categories offered new business opportunities for retailers, while the wide-open market with Indianapolis at its center presented exhibiting manufacturers with an opportunity for business development. Most key companies from the 12-volt specialty industry had a presence.

“We had great turn-out from dealers for Friday’s ‘Beer & Business” kick-off,” said Chris Cook, MEA president. “Exhibitors reported strong traffic over all three days of the event. Even before the close, many expressed they were extremely satisfied with the event. After onsite space selection, we left Indy with strong booth sales for next March’s Indy KnowledgeFest. We’re coming back! My message to 12-volt manufacturers is this: ‘If you weren’t in Indy this year, be there next year! Don’t write-off this market.”

With 20% year-over-year growth in Indy over the past five years, MEA reported attendance totaling more than 1000 with more than 775 retailer and distributor attendees.

“MEA thanks Davis Distribution for its awesome support of our Indy event,” said Cook. “Working with their manufacturer partners, all did an exceptional job helping to drive retailer attendance and business.”

KnowledgeFest 2019 concludes with its Dallas event: August 9-11 at the Dallas Convention Center.

2020 KnowledgeFest Dates:

• Long Beach Convention Center, Long Beach, California, February 7-9, 2020
• Indiana Convention Center, Indianapolis, Indiana, March 27-29, 2020
• NEW for 2020! Orange County Convention Center, Orlando, Florida, May 15-17, 2020
• Dallas Convention Center, Dallas, Texas, August 21-23, 2020

About KnowledgeFest

KnowledgeFest is now coast to coast. Its four regional trade-only events cover the eastern, southeastern, central and western US and Canada. KnowledgeFest combines a tradeshow floor with educational programming and training for dealers. KnowledgeFests are the only industry events dedicated to the mobile specialist, the installing dealer. For more information and to register to attend, go to www.knowledgefest.org. For exhibitor sales, contact Kerry Moyer at This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..

About the Mobile Electronics Association

Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest®, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers.

NORTH ANDOVER, MASS. – March 11, 2019 – The Mobile Electronics Association (MEA) today announced KnowledgeFest™, in its second year at the Long Beach Convention Center, marked another success:

• Attendance grew to more than 1500 attendees, including more than 900 retailer and 100 distributer attendees;
• The number of exhibitors increased to 53; occupying more than 70,000 square feet of exhibit space;
• 30 Hours of educational workshops; and
• A record-setting 68 hours of manufacturer trainings.

“Attendance-wise, this year in Long Beach our audience of mobile specialists was on par with last August’s KnowledgeFest Dallas, which is our long-standing flagship event now in its tenth year,” stated Chris Cook, MEA president. “This year’s increase in the number of exhibitors maxed-out the Long Beach show floor in its present configuration. We have room to expand for next year, and we’re planning some interesting new things to take advantage of that space.”

This weekend, March 15-17, KnowledgeFest sets its sights on Indianapolis. The Friday through Sunday event at the Indiana Convention Center brings its industry-recognized educational and training program and trade show floor to the Indy marketplace.

“2019 marks our fifth year in Indy. Yet, some in our industry still sell the Indy market short,” according to Cook. “KnowledgeFest Indy continues to grow with year-over-year growth. Attendee pre-registration is up more than 30 percent this year. Indy covers the market east of the Mississippi: the east coast and near east—cities, such as Pittsburgh and Cleveland. It's dealers from these markets who don’t show up for CES but are coming to Indy. There are manufacturers who recognize the value. After several expansions, our 2019 show floor is sold out.”

Kicking-off Indy, after a full day of educational sessions and manufacturer trainings, the show floor opens Friday at 4 PM for “Beer & Business”. This business-first event provides dealers and vendors with a relaxed setting to meet, see first-hand new products and do some business.

KnowledgeFest 2019 concludes with its Dallas event: August 9-11 at the Dallas Convention Center.

2020 KnowledgeFest Dates:

• Long Beach Convention Center, Long Beach, California, February 7-9, 2020
• Indiana Convention Center, Indianapolis, Indiana, March 27-29, 2020
• NEW for 2020! Orange County Convention Center, Orlando, Florida, May 15-17, 2020
• Dallas Convention Center, Dallas, Texas, August 21-23, 2020

About KnowledgeFest

KnowledgeFest is now coast to coast. Its four regional trade-only events cover the eastern, southeastern, central and western US and Canada. KnowledgeFest combines a tradeshow floor with educational programming and training for dealers. KnowledgeFests are the only industry events dedicated to the mobile specialist, the installing dealer. For more information and to register to attend, go to www.knowledgefest.org. For exhibitor sales, contact Kerry Moyer at This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..

About the Mobile Electronics Association

Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest®, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers.

Mobile Electronics March Issue, 3-1-2016 -- Everything starts small. Children grow into adults. Small seeds blossom into giant redwood trees. And small businesses that wish to learn and improve come together to form internationally recognized trade shows. SEMA, for example, started in 1963 with a group of small automotive manufacturers who supplied performance equipment for early hot rods. After 40 years, it became what it is: an industry giant, featuring thousands of companies and hundreds of show cars, all having joined over time, despite several name changes and makeovers to the event over the years.

KnowledgeFest, now in its 23rd year, has grown and changed in similar ways with a name change (formerly referred to by many retailers as MERA), growing attendance from both manufacturers and retailers, adding activities (like the Industry Awards) and changing venues over the years. Now, held in Dallas at a luxurious hotel and including more seminars and events than ever before, it's outgrown being just an annual event.

After last year's highly successful first-time effort, KnowledgeFest Spring Training is back to offer an alternative for some and an expansion for others looking to improve their businesses. Located at the Indiana Convention Center in downtown Indianapolis, Indiana, this year's show will emphasize more focused seminars and product trainings from the biggest names in 12-volt. The event has more exhibitors, requiring an addition of 7,500 square feet of exhibit space to make room for those new companies. First time manufacturer exhibitors for the event will include JL Audio, Sony, AudioControl, AAMP Global and Accele.

“We are extremely pleased to have these new exhibitors join us at KnowledgeFest Spring Training 2016. Most of them have been supporting our Dallas event for several years,” said Chris Cook, Mobile Electronics Group President in a recent press release. “Their support recognizes this event as the best opportunity to provide quality sales and installation training during the launch of their new products and services introduced earlier this year at CES."

Over 50 brands are scheduled to be featured within 42,000 square feet of exhibit space and 10 meeting rooms at the event. Given the timeliness of the event coinciding with new product releases, dealers can expect trainings on the ins and outs of the newest products from top manufacturers.

Continue the rest of the story HERE.

The entire family of Maxxsonics audio brands will be in attendance at booth #1107 for KnowledgeFest Las Vegas 2024

Libertyville, IL – Maxxsonics is excited to be in attendance at KnowledgeFest Las Vegas 2024 this year. The event takes place from February 2nd through the 4th at the Paris Hotel & Convention Center in Las Vegas Nevada. Taking audio to new heights across MB Quart, Hifonics, Crunch, and Autotek, the entire family of Maxxsonics audio brands will be in attendance at KnowledgeFest 2024.

Founded in 1994 by a group of specialty retailers and reps in the Midwest, KnowledgeFest brings together knowledge and experiences from participants within the Mobile Electronics industry. KnowledgeFest includes over 27 educational workshops, 70 manufacturer trainings, incredible networking opportunities, and a trade show featuring manufacturer and benefit-provider exhibits. Maxxsonics will be ready to talk one-on-one with dealers, specialty manufacturers, and others in attendance spreading insight and knowledge on the audio horizons of MB Quart, Hifonics, Crunch, and Autotek.

We hope you can be a part of KnowledgeFest 2024 and join us in taking our knowledge and mobile electronic insights to the next level!

Follow the link to learn more details and complete event information on KnowledgeFest 2024. https://www.knowledgefest.org/

Follow the link to register as an attendee.

https://www.knowledgefest.org/register

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.

After a well-received but loosely attended first year, KnowledgeFest Spring Training has become a rousing success in its second, shattering its previous attendance and adding more vendors to help train dealers on new products for the coming selling seasons.  

5-1-2016, Mobile Electronics, May 2016 Issue -- Sometimes in life, you need a trial run. You get an idea, try it out and learn from it to improve for next time. Such was the case for KnowledgeFest Spring Training when it was first introduced to the 12-volt industry in April 2015. Since then, the show-runners at Mobile Electronics Group have listened to their audience and made adjustments to craft an experience worthy of the precedent that its namesake event set in Dallas.

In its first year, the event drew around 350 attendees and had a turn-out that was below expectations for its Mobile Electronics show, where industry manufacturers set up booths to mingle with current and future dealers. This year, the three-day event which took place April eighth to April 10 at the Indiana Convention Center in Indianapolis, Ind., drew over 750 retailers and 40 manufacturers. In comparison, KnowledgeFest in Dallas has drawn around 1,000 retailers on average each year.

The event featured three elements for retailers to take part in: educational seminars, taught by various experts in and around the industry, manufacturer trainings and the Mobile Electronics Show, where manufacturers set up booths to showcase the latest products and mingle with attendees. The latter represents what the event has become since its inception—an opportunity for networking between everyone in the industry, to share ideas and help progress the industry as a whole.

"We are extremely pleased with the turnout of the event," said Chris Cook, Mobile Electronics Group president. "We had a steady presence of retailers during exhibit floor hours and workshop attendance was strong. Exhibitors we've spoken to are pleased with the traffic they received, both in their booths and their individual product training workshops. In fact, onsite we received strong commitments from exhibitors to come back to Indy next year."

The seminars and trainings were housed in eight meeting rooms that rotated throughout the show. Attendees received peer-based instruction, tips and advice through 18 workshops segmented for owners and managers, sales professionals and installation technicians.

Exhibitors hosted 40 workshops to focus on brand-specific instruction, with most opening their workshops to prospective and current authorized retailers. On the last day of the event, the exhibit floor hours were moved to the morning and educational workshops finished off the day, resulting in more face time between manufacturers and attendees. 

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4-10-2017 -- During the town hall presentation at KnowledgeFest Spring Training in Indianapolis, Ind., Mobile Electronics Association President Chris Cook announced the upcoming dates for the next three KnowledgeFest events, including the first ever California KnowledgeFest event in Feb. 2018. 

4-9-2017 -- MEA (Mobile Electronics Association) has partnered with HR Consulting firm, The SAMMAX GROUP to bring retailers the perfect tool to help them when hiring new employees.

By utilizing employment assessments to test past Mobile Electronics Industry Award winners and other top performers in our industry, SAMMAX has created a baseline for store managers, installers and salespeople that measures traits such as organization, flexibility, imagination, assertiveness, recognition and competitiveness, just to name a few. These traits often define a person’s behavior towards doing a job and are considered important in determining success in any organization, according to SAMMAX. The tool can also be used to evaluate current employees and indentify areas of opportunty to gain greater productivity. "When making a hiring decision, it is of great importance to find the right person. This new tool will provide the information needed to make the right decision the first time." said Chris Cook, president of Mobile Electronics.

Sergio De Oliveira of SAMMAX will present a seminar on Monday, 4/10/2017, discussing the assessments in the context of how they can impact car audio retail managers, installers and sales staff. The details are as follows:

THE HIRING PROCESS: NEW TOOLS TO MAKE BETTER HIRING DECISIONS

Holly Hill, FL - July 2017 – Metra Electronics will be teaching two vendor training courses at KnowledgeFest in Dallas, TX from August 11-14, 2017. This industry event is hosted by the Mobile Electronics Association at the Dallas Convention Center and features a full schedule of educational training for 12 volt installers. Metra’s Installer Institute, an accredited school for Mobile Electronics, will also be at the show giving information about their school’s programs and continuing education courses. Both the Installer Institute and Metra Electronics will be at booth #316.

“AX-DSP - Upgrade your digitally amplified system without the hassle” will be taught by Jason Anderson on August 12 from 4:45pm to 5:45pm. How do you effectively install aftermarket amps and speakers in vehicles with digital amplifiers? The new AX-DSP from Axxess Interfaces is the solution to this problem that installers have been dealing with for years. The AX-DSP takes the digital signal from OE radios and converts it to a multi-channel analog output, allowing an installer to easily add aftermarket amps while retaining the use of the OE radio controls. Installers no longer have to buy summing devices, processors, or DSP’s, and then spend hours wiring up and troubleshooting. Installers should attend this training seminar at the 2017 summer Knowledgefest event to find out how the AX-DSP can save time, money and headaches in the installation bay. Attendees can reserve their seat for this class online at: http://knowledgefest.org/index.php?option=com_k2&view=item&id=113&Itemid=332.

The second class, “Metra/Axxess 101: Back to the Basics”, will be taught by Juan Lugo on Sunday, August 13 from 6:00pm to 7:00pm. This class will cover basic install techniques and topics such as wiring up combo amplified /non-amplified harnesses, initialization of various interfaces, audio adjustments to interfaces, and the use and operation of the new Axxess App and PC updater program. The class will also discuss the new AX-DSP, TurboTouch Kits and various other new products from Metra Electronics. KnowledgeFest attendees can reserve their seat for this training session at: http://knowledgefest.org/index.php?option=com_k2&view=item&id=172&Itemid=332.

Please visit the following websites for more information:

KnowledgeFest event information, schedule and registration: KnowledgeFest.org

Installer Institute’s programs and courses for mobile electronics: InstallerInstitute.com

The new Axxess Digital Signal Processor (AX-DSP) from Metra Electronics: AxxessDSP.com

Holly Hill, Fla. – January 17, 2023 – Metra Electronics ® is heading to Las Vegas, Nevada to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a Ford F-150 Lightning, built by Professional Car Audio of Visalia, CA, and customized with Metra products. Metra’s training sessions will cover new products launched at The 2022 SEMA Show. This includes new Shuriken Lithium Series batteries, dash kits, Axxess ® integration products and DSPs, lighting and audio upgrades for Harley-Davidson ® and Can-AM Ryker, aftermarket accessories that fit Jeep ® and Bronco, and more. Metra is proud to once again support the industry by providing in-depth training sessions for installers at the event, hosted February 3-5. Training sessions include:

“Metra's 2022 New Products Overview” on February 3rd at 1:45 PM

This session is the best way to get an overview and education on Metra's newest products launched at the 2022 SEMA Show. This training covers Shuriken's new line of lithium-ion and lithium-iron batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! In addition, attendees will also learn about Metra's new Proscenium brand featuring high-quality audio products, as well as a new dealer-only line of wiring accessories from their popular and recently revived Tsunami brand.

“New Jeep ® and Bronco Accessories from Metra” on February 3rd at 3:00 PM

Hear valuable tips for selling and installing new products that cater to your loyal Jeep ® and Bronco customers. This training covers aftermarket audio accessories such as a Dash-Mount Tweeter Plate, Speaker Harnesses, and a Kick Panel Speaker Adapter Plate for Bronco. Attendees will also see Rear Speaker Pods that allow installers to easily upgrade the 4" factory rear pods to 6.5” or 6.75” speakers. New Heise LED lighting solutions include innovative expandable wheel rings, rock lights, headlights and taillights, and three Heise Connect controllers for RGB, RGBW, and Chasing products that pair with an all-new, free downloadable app.

“New Harley-Davidson ® and Can-AM Ryker Upgrades” on February 4th at 4:15 PM

Be among the first to learn about new accent lighting, driving lights, audio accessories, and more from Saddle Tramp that help make motorcycle lighting and audio upgrades easy. New products covered will include a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a 16-Piece Chasing LED Strip Kit, Cut-In Saddlebag Lids, a Vent Grille Light, Keystone Lights, new Speaker adapter harnesses, a new Chasing Accent Lighting Kit, and more. This training will show you how to easily stylize your customers' motorcycles with less time spent on wiring and custom fabrication.

"Simplify your Install with Axxess DSPs” on February 4th at 5:30 PM

Learn about the newest solutions from Axxess that make vehicle integration easy. With the AXDSP-X and AXDSP-L lines, Metra is putting plug-n-play products back into the installation bay. This training will cover Axxess DSPs, highlight new vehicle-specific products, and showcase the newest app features. We’ll show you how these solutions can increase your sales in the showroom and decrease installation time. Learn how to use and set up Axxess DSPs through the app for complete tuning control, when to use the DSP “Lite” versus “X” solutions, and more. Metra’s patented DSP products help simplify installation and provide affordable audio solutions.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #401, February 3-5, at the Paris Hotel & Convention Center. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess ® , T-SPEC ® , The Install Bay ® , Heise LED Lighting Systems ® , iBEAM Vehicle Safety Systems ® , Shuriken High Performance Batteries ® , Raptor ® , Ballistic ® , AmmoTenna ® , Metra PowerSports ® , Saddle Tramp ® , Metra Marine ® and Daytona Lights ® . For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, FL – January 28, 2020 – Metra Electronics^® will host six training sessions at the 2020 KnowledgeFest™ event in Long Beach, California, for mobile electronics installers. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers, which will outline upgraded vehicle safety systems, selling and installing lighting solutions, simplified installs with digital signal processors and the future of vehicle integration. Metra will also have a drawing for new product giveaways at each session for attendees. Installer Institute^® will also be at the show, promoting their mobile electronics training programs and continuing education courses for existing 12volt professionals.

Both of the iBEAM training sessions, “Upgrading Vehicle Safety Systems with iBEAM,” will assist installers in identifying the essential selling points of safety and convenience, and will be held on Friday, February 7^th from 1:45 to 2:45 p.m. and Sunday, February 9^th from 10:45 to 11:45 a.m. Installing aftermarket cameras and Advanced Driver Assistance Systems in both consumer and commercial vehicles has become a significant revenue source for mobile electronics shops. Attendees will learn about iBEAM’s latest vehicle cameras, dashboard cameras with DVRs, replacement rearview mirrors, vehicle-specific solutions and commercial safety line. Whether it is a simple backup camera integration, an advanced motion detection camera setup or a high-tech 360-degree view system, Metra will teach installers how to sell and install their latest iBEAM safety solutions. They’ll also learn about the hot-button selling points and features that consumers and fleet owners are asking for, plus installation tips for a better understanding of what is involved in an upgrade. Attendees will be entered into a drawing for a chance to win the new 9” Rearview Mirror Monitor Touchscreen (TE-SM9) and 360-Degree Interior View Dash Camera Kit (TE-360DVR) from iBEAM.

Heise will also be hosting two training sessions, “Selling and Installing Heise LED Lighting Solutions,” on Saturday, February 8^th from 6:00 to 7:00 p.m. and Sunday, February 9^th from 9:30 to 10:30 a.m. The recent popularity in aftermarket LED lighting presents a valuable opportunity for installers to go beyond car audio services, giving consumers a way to customize their ride and increase visibility in the dark. However, not all LED lights on the market are the same. This session will allow installers to learn about Heise’s unique features and selling points that have set this brand apart from the rest. This training will cover new lightbars, integrating switch panels, replacement LED headlights, RGB and RGBW accent lights and safety lights for upfitting commercial equipment and fleet vehicles. Attendees will be entered into a drawing for a chance to win the new 8 Gang Panel System (HE-SWP8) or 20" Edgeless Slimline Lightbar (HE-TSL20) product giveaways from Heise.

Axxess will be hosting two different training sessions. The first session, “Simplify your Installs with Axxess Digital Signal Processors,” will cover the entire Axxess AX-DSP product line and how these solutions can increase sales in the showroom and decrease time in the bay. The session will be hosted on Saturday, February 8th from 4:45 to 5:45 p.m and will show installers that upgrading a sound system doesn’t have to be complicated. This training will also go over and explain how to use the different types of applications offered within the AX-DSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology. Metra will also discuss how to use and set up the AX-DSP through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. As vehicle technology becomes more and more complex, installers can look for Metra’s patented DSP products to help simplify installation and provide affordable audio solutions for their customers.

The second Axxess training session on Friday, February 7^th from 12:30 to 1:30 p.m., “The Future of Vehicle Integration with New Axxess Products,” addresses the growing challenges and complexity of integration for the aftermarket 12volt industry. With the reduction in OE radio chassis sizes, the rising popularity of tablet-style screens, and many of the personalization features controlled through the OE radio, it is difficult for shops to offer simple aftermarket solutions. Attendees will learn about new products from Axxess that have been engineered specifically to address the complexity of today’s integrated vehicle technology systems and retain key convenience and safety features when upgrading a radio. For consumers who want to keep their radio but add safety, navigation, smart device mirroring, or simply override the annoying STOP/START engine feature, installers can learn about these new products from Axxess that will make their customer’s ride much more enjoyable. Attendees will be entered into a drawing for a chance to win the new AX-DSP-LITE from Axxess.

Attendees can register for the training session or scan their badge at Metra’s booth before the start of the sessions to be entered into a drawing for one of the two product giveaways for each training session. The drawing will take place at the end of the sessions, and attendees must be present to win.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #1006 from February 7^th-9^th at the Long Beach Convention Center. Additional information about the show, produced by the Mobile Electronics Association (MEA), is available at KnowledgeFest.org.

About Metra Electronics^®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ^® for more than 72 years. Our other brands include: Axxess^®, T-SPEC^®, The Install Bay^®, Heise LED Lighting Systems^®, iBEAM Vehicle Safety Systems^®, Shuriken High Performance Batteries^®, Raptor^®, Ballistic^®, AmmoTenna^®, Metra PowerSports^®, Saddle Tramp^®, Metra Marine^® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group^®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

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Holly Hill, Fla. – November 30, 2021 – Metra Electronics^® is heading to Dallas, Texas to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a 2021 Chevrolet Silverado 2500 HD built by Extreme Offroad and Performance and customized from the front to the back with Heise LED lights and more. Metra’s training sessions will cover new products launched at the 2021 SEMA Show. This includes new Axxess^® integration products and DSPs, Saddle Tramp^® lighting and audio upgrades that fit Harley-Davidson^®, aftermarket accessories that fit Jeep^® Wrangler and Gladiator, and new vehicle lighting solutions from Heise^®. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers at the event, hosted December 10-12. Training sessions include:

“Simplify your Install with Axxess DSPs” on Friday, Dec. 10 at 1:45 PM and Sunday, Dec.12 at 9:30 AM

This training will cover the entire Axxess DSP product line, highlight new vehicle coverage, and showcase the newest app features. Metra will show installers how these solutions can increase sales in the showroom and decrease time in the bay. Attendees will learn how to use and set up Axxess DSPs through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. This training will also explain how to use the different types of applications offered within the AXDSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology.

“New Accessories for Jeep^® Wrangler and Gladiator” on Friday, Dec. 10 at 3 PM

Installers will learn how to upgrade the look and sound system of the latest Jeep^® models using Metra’s newest accessories designed for Jeep^® Wrangler JL and Gladiator JT. This session will go over installing the new Metra RGB lighting kit with plug-n-play connections and expandable Heise lighting options. It will also showcase Metra’s new Talon Attack™ replacement grille, amplifier installation kits, and new accessory harnesses that make adding aftermarket lighting even easier for installers.

“New Lighting & Audio Upgrades for Harley-Davidson^® Motorcycles” on Saturday, Dec. 11 at 4:15 PM

Metra makes it easy to upgrade the audio system in Harley-Davidson^® motorcycles with Saddle Tramp’s newest products. Learn more about the new DSP kits with a built-in interface that reflashes the OE radio and gives installers full tuning control from the palm of their hand. This session will also introduce the new motorcycle accessories from Metra that will upgrade the music experience and provide easy integration using Metra’s improved radio replacement kits and harnessing.

“New Vehicle Lighting Trends with Heise” on Saturday, Dec. 11 at 5:30 PM

Lighting upgrades are in demand and Metra’s newest products from Heise deliver just what installers need to meet the latest trends in automotive lighting. Learn about the new and improved Heise lightbars and cube lights, projector series LED bulbs, new wheel lights, RGB and RGBW underglow kits, and the popular third brake light designed for the new 2021 Ford Bronco. This training session includes valuable tips for selling and installing these new LED lighting solutions from Heise.

“Advanced Integration Made Easy with Axxess and Metra” on Sunday, Dec. 12 at 10:45 AM

Attendees will learn about the newest solutions from Axxess and Metra that make vehicle integration easy, even with some of the notoriously complex vehicle systems. This training session gives in-depth installation information for Metra’s new AXPIO integration kits for Pioneer^® receivers, Metra’s latest TurboTouch^® dash kits, and new Axxess interfaces hitting the market.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #513 from December 10-12 at the Dallas Convention Center in Dallas, Texas. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.

About Metra Electronics^®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ^® for 75+ years. Our other brands include: Axxess^®, T-SPEC^®, The Install Bay^®, Heise LED Lighting Systems^®, iBEAM Vehicle Safety Systems^®, Shuriken High Performance Batteries^®, Raptor^®, Ballistic^®, AmmoTenna^®, Metra PowerSports^®, Saddle Tramp^®, Metra Marine^® and Daytona Lights^®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV^™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

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