Magazine Quick Links
LA Times -- Within walking distance of Tesla Motors' Palo Alto headquarters and across the street from Hewlett-Packard, Ford Motor Co. has set up a new Silicon Valley outpost.
With a team of 100 reporting to a former Apple engineer, the Detroit giant is researching how humans experience machines, running autonomous-vehicle driving simulations and testing software that examines how bicycles and cars interact.
"For 100 years, automobiles have been a mechanical engineering industry," said the center's director, Dragos Maciuca, who on his morning commute drives past a nearby research center of German automotive electronics and parts supplier Bosch. "Now, there is the shift to software — and the mecca of software is Silicon Valley."
Ford's Western hub, opened in January, is just one sign of California's emergence as the global center for the future of personal mobility. Other automotive powerhouses with Silicon Valley offices include Toyota, Honda, Hyundai, Volkswagen, BMW, Mercedes-Benz, Nissan and automotive suppliers Continental, Delphi and Denso.
Read the rest of the story here: http://www.latimes.com/business/autos/laautoshow/la-fi-hy-california-auto-industry-20151118-story.html
The Magazine
Other News
- KnowledgeFest Las Vegas Unveils the Most Advanced Technician & Fabricator Track Ever Offered in Industry News
- Firstech Canada is excited to announce the addition of Adel Gadallah - Business Development Manager - Western Canada in Industry News
- Everything’s Bigger in Texas! Modus Features Award Winning Cybertruck During Electrify Expo 2025 Season Finale in Industry News
- Canada’s Mobile Electronics Event Expands in 2026 in Industry News
- DOW TECHNOLOGIES EXPANDS TEAM WITH 12VOLT SPECIALIST in Industry News