Mobile Electronics Magazine

Switch to desktop

LOS ANGELES, Calif. -- August 25, 2020 --()--Today, Pioneer Electronics (USA) Inc. announced the launch of its Blind Spot Detection (BSD) System lineup, the SDA-BS900, SDA-BS100 and SDA-BS1. The lineup, a first for Pioneer in the U.S. market, provides consumers with an aftermarket solution that adds technology to assist drivers by notifying them when there is a vehicle entering their blind spot zone1.

While driving, the Pioneer BSD System can detect vehicles to the rear and in the lanes to the left and right. The system signals the driver with a flashing light indicating the direction of the detection (left or right) and if the driver has engaged the turn signal in the corresponding direction, the system will also produce an audible buzzer warning. All three systems can also detect cross traffic approaching from the left or right entering the vehicle’s blind spot zone while slowly backing out of a parking spot or driveway, activating both the corresponding left or right flashing light and audible buzzer warning.

“Pioneer’s Blind Spot Detection System portfolio reinforces our commitment to developing products that allow consumers to update almost any vehicle on the road today with newer technology and features,” said Ted Cardenas, VP of Marketing for Pioneer Electronics (USA) Inc. “Blind spot detection assists drivers so they can practice more attentive driving habits whether they are changing lanes or reversing their vehicle.”

All three BSD Systems utilize microwave radar sensor technology for object detection and GPS for determining the current speed of the vehicle, and include left/right LED indicator lights, an audible buzzer speaker and all necessary cables and sensor calibration template (SDA-BS900).

The Pioneer Blind Spot Detection lineup includes:

  • SDA-BS900 (Suggested price: $900): The SDA-BS900 places a microwave radar array module behind both the left and right corners of the vehicle’s rear bumper2. When properly installed, this design results in extended blind spot coverage range up to 82 feet with the ability to detect both vehicles that are approaching from behind and vehicles that are being passed. Additionally, because the ingress protection rated3 microwave radar array modules install under the rear bumper cover, the system is cosmetically integrated with no visible or exposed sensors. The left and right LED indicator lights are designed to be surface mounted in the vehicle interior and include both silver and black colored covers.
  • SDA-BS100 / SDA-BS1 (Suggested price: $500): The SDA-BS100 and SDA-BS1 are unique, placing the microwave radar array in an ingress protection rated3 bar designed to be installed on the vehicle’s center mounted rear license plate. This design simplifies installation, eliminating the need to remove any exterior body panels or bumper covers, while also expanding vehicle compatibility to include vehicles with either plastic or metal bumpers and the flexibility to be mounted to the top or bottom of the license plate. The SDA-BS100 and SDA-BS1 provide blind spot detection of vehicles approaching from behind with a coverage range of up to 50 feet. The left and right LED indicator lights are designed to be surface mounted in the vehicle interior. The SDA-BS100 includes both silver and black colored LED indicator light covers, while the SDA-BS1 includes only black.

For more information follow us on:
Twitter at twitter.com/PioneerUSA
Facebook at facebook.com/PioneerNorthAmerica
YouTube at youtube.com/pioneerelectronics
Instagram at instagram.com/pioneercaraudio

Pioneer Electronics (USA) Inc., headquartered in Torrance, Calif., is a preeminent manufacturer of leading-edge technology solutions for the mobile electronics aftermarket. Its affiliate Pioneer Automotive Technologies (PAT) is a key supplier for Tier 1 automotive entertainment systems and components to vehicle manufactures. Pioneer is focused on creating the ultimate in-car entertainment experience with high performance audio and video components, as well as connectivity with today’s smart devices.

PIONEER and the Pioneer logo are registered trademarks of Pioneer Corporation.

1

This product functions as an aid for notifying the presence of obstacles in vehicle blind spots. It does not detect all dangers and obstacles and is not a substitute for your judgment and careful attention. Before any maneuver, visually check both sides of the vehicle to confirm.

2

The SDA-BS900 can only be installed behind plastic bumpers and cannot be placed behind metal bumpers. When mounting the sensors, ensure the sensors are not obstructed by any metal objects, which could result in false readings. Placement of the sensors should be in the rear corners of the bumper, perpendicular to the ground, and should be between the lowest line of the taillight and the highest line of the fog light.

3

IPX6 and IPX7

TORRANCE, CALIF., July 6, 2020 – Today, Rydeen Mobile, the leader in mobile electronics innovation and driver safety, is proud to announce the distribution of CUB ADAS products through its independent retailers & distribution partners exclusively in USA and Canada for 12-Volt channels.

“We are excited to work with Rydeen Mobile because of their outstanding reputation in the automotive industry and their passion to help create a safer road,” said Augustin Leung, Vice President of Novus Radar Technologies, sole authorized importer of CUB ADAS products. “Saving lives and mitigating accidents is a key focus to CUB since we are an industry leader in ADAS and driver safety devices.”

“CUB ADAS products are the reflection of our commitment to engineering, as the provider of the best radar based ADAS solutions in the market with as many vehicle applications as possible, from motorcycles, truck taillights, trailers and motorhomes,” Leung continues.

Rydeen Mobile has been in Vehicle Safety Electronics manufacturing and distribution for over 10-years and is recognized as the leader in the aftermarket mobile electronics marketplace. “CUB products fit well with our product mix, we will be able to represent them very well in our distribution network,” said Phil Maeda, President CEO of Rydeen Mobile. “We look forward to a great future together as both companies grow and prosper. Together with CUB products, Rydeen continues to offer the latest in driver safety technologies. The CUB product line will make Rydeen’s Blind Spot offering more comprehensive, as both companies are utilizing OE grade blind spot solution using the latest advancement of true radar technology,” Maeda continues.

Rydeen and CUB product overview and training sessions are available for 12V distributors and retail customers in USA and Canada. Please feel free to contact us at 310-787-7880 or This email address is being protected from spambots. You need JavaScript enabled to view it. to communicate with our sales staff for any arrangements.

At Rydeen Mobile Electronics, our mission is to provide the safest vehicle driving experience with solution-based products and technologies... aiming for ZERO auto accidents & auto thefts...thus creating “peace of mind everyday” to consumers worldwide! For more information, visit our website at www.rydeenmobile.com.

CUB is a global manufacturer that is engaged in the research, development, engineering, design, manufacturing, sales, and marketing of ADAS products, TPMS solutions, and electromechanical products for the automotive, recreational vehicle, commercial fleet and heavy industry environments. Headquartered in Taiwan, with manufacturing in both China and Taiwan certified with IATF16949 and ISO9001 qualifications. Engineering and support offices are located in North America, Taiwan, and China. CUB has been an international leader in automotive parts since 1979 and has been publicly traded on the Taipei Stock Exchange since 2001. CUB has been the recipient of numerous excellence awards for design, innovation, support, manufacturing, and product reliability from independent organizations. CUB is located on the web at www.cubelec.com.tw.

Copyright - Mobile Electronics Association 2020

Top Desktop version