TORRANCE, CA – January 22, 2026 – Rydeen Mobile Electronics, a global leader in advanced vehicle safety and solution-based technologies, is proud to announce the promotion of Rex Berfield to National Sales Manager. This strategic appointment marks a new commitment in Rydeen’s mission to jump-start a new era of brand growth, sales organization and market leadership.
With over 35 years of deep-rooted experience in the 12-volt sector, Berfield brings an experienced track record of managing large-scale manufacturing and distribution networks. Previously serving as Strategic Sales Manager, his promotion to a national leadership role reflects Rydeen’s commitment to the 12-Volt industry and accelerating market penetration within established and emerging sales channels.
"Rex’s profound understanding of the mobile electronics landscape is an important asset that aligns perfectly with our high-intensity growth plans," said Phil Maeda, CEO of Rydeen Mobile Electronics. "By elevating Rex to our National Sales Manager, we are installing a proven architect of sales networks who understands how to translate cutting-edge technology into tangible value for our partners and consumers nationwide".
In his expanded role, Berfield will oversee Rydeen’s national sales initiatives; focusing on solidifying the existing sales network and building new communication frameworks. His primary objective is to eliminate market friction and ensure Rydeen remains the definitive choice for vehicle safety and driver-assist solutions.
"I am honored to lead Rydeen’s national sales efforts at such a perfect moment for the brand," said Rex Berfield. "Our focus is on constructing a “sales engine” that empowers our existing dealer network and delivers responsive, customer-first solutions. We are not just selling products; we are engineering a safer driving experience through innovation".
Berfield’s promotion is effective immediately as part of Rydeen’s broader strategy to enhance internal capability and mentor the next generation of industry leaders.
About Rydeen Mobile Electronics
Rydeen Mobile Electronics is the industry benchmark for safety-focused vehicle technology, dedicated to eliminating traffic accidents and auto thefts through superior engineering. From high-resolution 360-degree vision systems to advanced driver-assistance frameworks, Rydeen delivers "peace of mind" through reliable, cutting-edge designs. Based in Torrance, California, Rydeen continues to set the standard for Product Innovation, Integrity and Quality Products, dominated by their advanced digital mirrors and vision systems in the mobile electronics marketplace. Learn more at www.rydeenmobile.com.
