OutSmart Introduces Value Added Sales & Marketing Solutions
August 20, 2019 -- Laguna Niguel, Calif. -- Bob L. Goodman, Automotive Aftermarket and Consumer Electronics industry veteran, has announced the launch of OutSmart in Orange County, California. OutSmart will prove to be an extremely relevant and valuable resource in today’s business climate by providing an affordable outsource for sales and marketing projects within the Consumer Electronics and Automotive Aftermarket industries. These services include but are not limited to developing collateral materials, writing Press Releases, web site design, analysis of existing business, initial distribution strategies, and transitioning excess inventory. The key is in the name, Out (outsource)Smart (intelligently).
"This is a logical step for me at this point in my career. I can now utilize my experience, knowledge and relationships without the constraints of a traditional employment relationship. OutSmart will prove to be an especially unique advantage to smaller and new companies attempting to enter a mature and highly volatile market. These companies, usually, are burdened with limited financial and human resources,” said Bob Goodman, President and Managing Partner of OutSmart. “My working relationship with the industry press, trade organizations, distributors, expeditors, specialty retailers and e-tailers, will enable OutSmart to assist with the growth of smaller and newly formed companies. Today's CE market environment is a particularly challenging one and the supply of 'low hanging fruit' is dwindling. Good product and lower prices alone cannot guarantee success in today's marketplace. The reality is many small to medium size companies simply cannot afford the necessary infrastructure to compete on a level playing field, thus the need for OutSmart."
OutSmart can employ the expertise of additional professionals based on the needs of its strategic partners and is available for both long and short term projects. Prior to the launch of OutSmart, Bob L. Goodman played a key role in the success of some of the most recognized brands in Consumer Electronics. He has held senior management positions within The Robert Bosch Corporation, Soundstream Technologies, The Harman Consumer Group, Aura Systems, Sherwood America, Rostra Precision Controls and most recently Rydeen Mobile Electronics. Major highlights of his career are the successful launch of AuraSound and the success he enjoyed as National Sales Manager of Mobile Audio with the $100 million dollar consumer products division of JBL.
During his career, Bob has been both leader and key member of many award winning product development teams. Bob continues to be an active participant within many industry organizations and was recently a board member of the CTA, Vehicle Technology Division; other organizations include CEDIA, SEMA, MEA and IASCA. Additionally, Bob has been a sought after contributor to many industry publications. Outsmart has already initiated conversations with potential clients.
