SWEDESBORO N.J. -- Buying group In Car Experts Inc. has formed a marketing alliance with iBiquity the developer and licenser of HD Radio technology the only federally approved digital radio provider.To provide valuable retailer services and products In Car Experts partnered with iBiquity to offer its members innovative products and services for the automotive mobile environment.ICE and iBiquity plan to focus on the consumer experience and ensure that the In Car Experts member sales associate has a very clear understanding of HD Radio technology.ICE believes that HD Radio technology as a feature has tremendous headroom with the consumer said David Schwartz ICE's director of vendor relations. ICE members provide expertise on the sales floor that generally is not available at big box stores. Specialists are experienced in launching new technologies. Additionally many industry suppliers are working closely with iBiquity which is a big positive for ICE members.Executives from iBiquity also embraced the move.In Car Experts has assembled and represents some of the finest mobile electronics retailers in America said Bernie Sapienza iBiquity's vice president of retail business development. We believe with mobile electronics specialists presenting the HD Radio feature consumers will realize the benefit of having HD Radio technology. In Car Experts members will have special Web training and technical assistance from iBiquity at their disposal to allow the consumer to experience HD Radio broadcasting in their stores.