Torrance, CA - August 1, 2025 - Rydeen Mobile Electronics, a leading innovator in advanced vehicle safety and driver assistance technology, is proud to announce the appointment of Alan Wojtas Associates as its new manufacturer’s representative firm for Texas, Oklahoma, Louisiana, and Arkansas, along with newly assigned Micah Boren of Oviation covering Northern California.

As Rydeen continues to grow its brand and product offerings across North America, these partnerships reflect the company’s commitment to strengthening its market presence through strategic representation.

Alan Wojtas Associates, led by industry veteran Alan Wojtas, brings decades of experience and well-established regional relationships to Rydeen. “It’s great to be back with Rydeen,” said Wojtas. “Excited to support their innovative safety product lines and bring our customers top-tier ADAS technologies, DVRs, and 360-degree rearview mirror systems. With the deep roots in the automotive and electronics industries, we’re well-positioned to grow Rydeen’s presence in our region.” 

Micah Boren, newly onboarded at Ovation, a rep firm covering entire California, will now represent Rydeen in Northern California along with Clay Nelson, principal of Ovation. “We’re honored to continue representing Rydeen,” Boren shared. “Our focus on advanced driver-assistance systems (ADAS), rearview mirrors, and DVRs aligns perfectly with Rydeen’s strengths. The brand offers the most advanced product lineup in the category, and we’re excited about what’s ahead.”

Phil Maeda, president and CEO of Rydeen Mobile, added, “Partnering with Alan Wojtas strengthens our reach in key Southern markets, while working with Micah Boren expands our presence in the Northan California. Both are respected professionals whose commitment and market expertise align with our mission to deliver cutting-edge vehicle safety solutions.”

“Vehicle safety and driver awareness continue to be among the fastest-growing categories in the 12-volt industry.” For over 15 years, Rydeen has maintained its leadership by improving existing products and introducing innovative solutions that meet today’s consumer demands” Maeda continued.

For sales inquiries or more information, please contact Rydeen Mobile at 310-787-7880or This email address is being protected from spambots. You need JavaScript enabled to view it..

Stay connected with Rydeen on social media for the latest updates and product news:
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DOW Pays Out Rebates & Delivers Lottery Winner Check

TAMPA, Fla. (July 28, 2025) – DOW Technologies, the leading independently owned technology distributor, recently wrapped up the first quarter of its Rewards+ program with a bang! Customers who participated are receiving their well-earned rebate checks this week. One lucky winner got a surprise delivery when DOW’s president and ceo, John Yodzis, hand-delivered the first quarterly lottery check on Tuesday, July 22.

Launched on April 1st, DOW’s Rewards+ program gives customers the chance to earn up to 5% back on their purchases of Red Atom brand products each quarter. The more a customer buys, the higher the percentage of the rebate. Members of DOW’s Smart Services program earn a percentage boost for their rebates. Qualifying purchases totaling $500 or more throughout the quarter also enter customers into a growing jackpot lottery, funded by a percentage of Red Atom sales throughout the quarter.

In just its first quarter, DOW paid out over $8,000 in rebates — and the jackpot for the Rewards+ lottery hit a massive $10,125.59. Fortech LLC of Chattanooga, TN, was the big winner, and John Yodzis personally delivered the check to mark the occasion in style.

“We’re very happy with the results from this first quarter of Rewards+,” said Drew Fischer, vice president, home integration and specialty sales. “Our goal with this program is to put cash back in the pockets of the customers that are loyal to our Red Atom brand. We want to support the dealers that are supporting us.”

“I was honored to get the opportunity to deliver the lottery check in person to Nick Clark of Fortech,” said John Yodzis, president & ceo of DOW Technologies. “The lottery is an opportunity to make a big impact for a dealer and create some real excitement in the industry.”

To learn more about DOW Technologies, please visit www.dowtechnologies.com or call 1.800.627.2900. For more details about the Rewards+ program, visit www.dowtechnologies.com/rewardsplus.

About DOW Technologies

Headquartered in Tampa, Fla., DOW Technologies is one of the largest independently owned and operated technology distributors servicing independent retailers in the United States for 66 years. With six locations serving Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Kansas, Louisiana, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Puerto Rico, the US Virgin Islands, Virginia, and Washington, D.C., DOW Technologies focuses on distributing products and technologies that enhance lives at home, at work, and on the road.

DOW Technologies’ areas of business include:

                       • Car Audio/Video                                       • Custom Integration/Consumer Electronics

                       • Broadband                                              • Satellite & Terrestrial Television

                       • Surveillance                                             • Marine Audio and Accessories

                       • Commercial Audio/Video                          • UCaaS

Founder of Maxxsonics USA Hands Day-to-Day Reins to Brian Sherman.

Libertyville, IL – After a storied career spanning nearly five decades, Alden Stiefel, a true pioneer of the 12-volt audio and security industry, is stepping down as CEO of Maxxsonics USA and moving into the role of Chairman of the Board. Brian Sherman, longtime Vice President of Product and Marketing, will assume the role of President effective July 8th.

Alden’s journey began in the 1970s with a small retail store and evolved into a career that shaped and elevated some of the most respected brands in the industry. He rose through the ranks to become Executive Vice President of Clifford Electronics during its heyday, playing a central role in building one of the most iconic automotive security brands of the 1980s and 1990s. Later in his career, he co-founded Avital, helping to redefine vehicle security and remote start technology for a new generation.

In the aftermath of 9/11— a time when most were pulling back — Stiefel doubled down on his belief in the power of innovation and launched Maxxsonics USA. What started as a bold idea during one of the most uncertain weeks in American history quickly grew into a global audio powerhouse, home to iconic brands like MB Quart, Hifonics, Crunch, and Autotek.

“It’s been a wild, rewarding ride — from selling car audio at retail to shaping product strategy at the executive level,” said Stiefel. “Starting Maxxsonics during such a turbulent time was a risk, but I believed in our vision, our team, and this industry. I’m incredibly proud of what we’ve built.”

Stiefel has guided Maxxsonics through more than two decades of growth, weathering economic cycles, evolving technology, and changing consumer behavior — always with a focus on passion, quality, and loyalty. Under his leadership, Maxxsonics became a trusted OEM partner for top names like Polaris®, Kawasaki, and CFMOTO, while never losing touch with its
aftermarket roots.

“Alden’s legacy in the 12-volt world is unmatched,” said Brian Sherman. “He’s not just built companies — he’s built careers, friendships, and an industry culture defined by creativity and integrity. I’m honored to carry that legacy forward.”

Though stepping back from daily operations, Stiefel will continue to play an active role in guiding the strategic direction of Maxxsonics as Chairman of the Board.

“This isn’t goodbye — I’m just shifting gears,” Stiefel added. “I’ll still be involved, supporting Brian and the team however I can. The next chapter for Maxxsonics is bright, and I’m excited to see it unfold.”

Follow the link for complete details on Maxxsonics and their entire family of audio brands. https://maxxsonics.com/

ABOUT MAXXSONICS

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.

For additional information, go to the corporate website at https://maxxsonics.com/.

Torrance, CA — Julu 23, 2025 – Rydeen Mobile Electronics, a leading innovator in vehicle safety and driver assistance technology, is proud to announce the return of its signature black packaging, reinforcing its vision of a unified, expandable Rydeen ECO-System.

The newly updated packaging features a sleek, durable black box with a subtle microchip-inspired pattern, reflecting Rydeen’s commitment to ECO-System which reprensenting innovation, premium design, and product integrity. This visual refresh also includes luxuriously polished mirror product images, creating a high-end, modern aesthetic that speaks to Rydeen's continued evolution.

Rydeen ECO-System: Unified & Expandable. At the core of this update is Rydeen’s commitment to its ECO-System philosophy—a product family where digital mirrors, HD cameras, and mounts are fully adaptable and interchangeable. Each component is designed to function within defined technical parameters, enabling dealers and installers to mix and match with confidence and tailor solutions for every vehicle platform.

“Back to Black isn’t just a design choice—it’s a statement,” said Phil Maeda, president and CEO at Rydeen Mobile. “We previously transitioned to white boxes for clarity on shelves, but we’ve come full circle. The new black packaging not only honors our roots but aligns perfectly with the technological sophistication of our ECO-System products.”

Rydeen remains committed to providing high-performance safety electronics that combine style, adaptability, and reliability—with a fresh new look that honors both the past and the future.

7/11/2025 Rosenberg, Texas - Wet Sounds, a leader in high-performance audio solutions, is excited to announce a new partnership with Falcon Sales & Marketing, who will represent the Wet Sounds product line throughout the Pacific Northwest region of the United States. 

“We are proud to welcome Falcon Sales & Marketing to the Wet Sounds family,” states Mark Gerick, Chief Operating Officer at Wet Sounds. “Dave Gates and his team bring decades of experience and deep relationships in the territory. Their strategic insight and commitment to dealer success align perfectly with our goals for the Pacific Northwest.” 

Dave Gates, President of Falcon Sales & Marketing, shares his enthusiasm: “Wet Sounds is known for their relentless innovation and commitment to performance. Representing such a bold and premium brand in the marine and powersports audio space is an exciting opportunity for our company, and we’re ready to hit the ground running.” 

Kam Frisbee, General Manager of Insider Sales at Falcon, adds: “This partnership with Wet Sounds is a win for our dealers. From groundbreaking tower speakers to cutting-edge amplifiers, the Wet Sounds line delivers unmatched value and performance. We’re looking forward to helping our customers integrate this powerful brand into their offerings.” 

With Falcon’s industry expertise and deep-rooted connections in the region, Wet Sounds is confident that this partnership will enhance its presence and provide unparalleled service to dealers and retailers throughout Oregon, Washington, Montana, Idaho, and Alaska. 

About Wet Sounds, Inc. 

Wet Sounds, Inc. is an award-winning, Texas-based, high performance audio company. Wet Sounds, Inc. was founded in 2005 by a team of highly skilled audio veterans who proudly have over 70 years of combined industry experience. Wet Sounds prides itself on innovation, performance, durability, and style in the marine, powersports, outdoor home, and lifestyle segments of the audio industry. Wet Sounds became a part of Patrick Industries in 2021. For additional information please contact Wet Sounds at 
www.wetsounds.com

About Falcon Sales & Marketing 

Established in 2009 and based in Washougal, Washington, Falcon Sales & Marketing is your prominent car audio Rep Firm and Distributor serving the Pacific Northwest region (Oregon, Washington, Idaho, Montana, and Alaska). With a dedicated warehouse offering shipping, sales, fulfillment, and technical support, Falcon Sales & Marketing provides retailers with solution-based products and expert assistance. For additional information please visit www.falconsalesanddistribution.com. 

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Enhancing Visibility, Comfort, and Safety for Drivers of Large Vehicles

Boca Raton, FL – [July 10th, 2025] – ZZ2, a leader in automotive technology solutions, proudly announces the launch of its latest innovation: the ZZC-SY4C, a cutting-edge camera interface designed specifically for Ford vehicles equipped with SYNC 4 systems. This advanced add-on empowers drivers with up to three external camera views, significantly enhancing visibility and maneuverability—especially for those driving large vehicles with limited external sight lines.

The ZZC-SY4C is engineered to seamlessly integrate front, side (left/right), 3rd brake light camera, truck cargo bed camera or trailer camera into Ford’s SYNC4 factory infotainment system, offering a meaningful and useful level of safety, comfort, and driving awareness. Whether navigating tight parking lots, connecting your 5th wheel or making safer lane changes, this system equips drivers with real-time visual feedback from blind spots and the front of the vehicle.

" The ZZC-SY4C reflects our commitment to transforming customer needs into robust, OEM-integrated solutions," said Tiago Sperandio, Vice President of ZZ2.

Key Features Include:

• Three camera inputs compatible with front, side, truck bed camera (3rd brake light camera) or rear aftermarket cameras
• Smart triggers based on gear selection and turn signals
• OEM-level integration with Ford SYNC 4 infotainment systems
• Multiple camera activation methods, including automatic, steering wheel controls, or external buttons
• Built-in Video-In-Motion (VIM) mode for added flexibility, unlocking the keyboard while in motion. (we need to be more specific with this video in motion feature)

The ZZC-SY4C also includes customizable DIP switch configurations and a comprehensive set of installation options that make it versatile for both everyday drivers and professional installers.

With demand growing for advanced driver assistance features, the ZZC-SY4C gives Ford vehicle owners a convenient and cost-effective upgrade path to better awareness and peace of mind behind the wheel.

The ZZC-SY4C is now available through authorized ZZ2 dealers and distributors. CLICK HERE

For more information, visit https://zz-2.com/products/zzc-sy4c or contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

About ZZ2
ZZ2 is a pioneering automotive tech company focused on enhancing in-vehicle connectivity, driver safety, and OEM integration. ZZ2 empowers modern drivers with smart, seamless technology built for today’s vehicles.

Long Beach, CA – July 7, 2025 – JVC Mobile Entertainment is proud to announce the appointment of Special Market Specialists (SMS) as its new manufacturer's representative firm for the Texas, Oklahoma, Louisiana, and Arkansas markets. This strategic partnership reinforces JVC’s commitment to strengthening dealer relationships and expanding market presence in the region.

Mark Dombroski, Western Sales Manager for JVC Mobile Electronics, expressed confidence in the new alliance:
"SMS is the perfect fit for JVC. Their dedication to dealer relationships and outstanding follow-through aligns seamlessly with how we do business. We’re excited about the opportunities this partnership brings."

Based in the region they now represent, SMS brings decades of experience and a strong reputation for integrity and performance. Their core philosophy emphasizes long-term partnerships over short-term gains, with many of the brands they represent working with them for more than 15 years—a testament to the trust and consistent results they deliver.

The SMS team includes some of the most seasoned professionals in the 12-volt industry:

• Dave Gill, who has been in the business since 1986
• Gilliama “Yam” Domino, who began his career as an installer in 1984
• Robert “Bob” Connacher, who entered the retail side of the industry in 1988

Each team member brings extensive experience across installation, sales, retail operations, and business development. Keeping everything on track is Whitney Tomlinson, SMS’s Director of Communications, who joined the team in 2021 and plays a vital role in client and brand communications.

With this partnership, JVC Mobile Entertainment looks forward to expanding its footprint in the region and delivering even greater value to its dealers and customers.

About JVC Mobile Entertainment

JVC Mobile Entertainment is a division of JVCKENWOOD USA Corporation, offering a wide range of high-performance car entertainment products including multimedia receivers, amplifiers, speakers, and accessories designed for today’s connected drivers.

For more information, please visit www.jvc.com.

Major North American Expansion

Chicago, IL July 2, 2025— Lucas Lighting, the two-time MEA lighting vendor of the year, announced the appointment of Saskatchewan based Compustar Canada as its Master Distributor for Canada. Compustar Canada will be the country manager for all matters related to the Lucas Lighting brand in Canada.

Steve Rogers, Lucas Lighting’s vice president said, “The synergies between the two companies are quite remarkable. Both Lucas Lighting and Compustar Canada deliver innovative, upscale reliable products backed by best-in-class technical support which then earns the loyalty of customers. It made tremendous sense to join forces in growing our brand in Canada.”

“We’re proud to add Lucas Lighting, one of the top-performing and most trusted brands in aftermarket automotive lighting,” said Bryan Sack, President at Compustar Canada. “Known for its uncompromising quality, cutting-edge technology, and vehicle-specific LED solutions, Lucas Lighting perfectly aligns with our mission to deliver premium products that meet the demands of today’s installers and drivers. This launch reinforces our commitment to supporting Canadian dealers with best-in-class brands and unmatched local service. We couldn’t be more excited!”

Compustar Canada will assume responsibilities effective immediately.
You can explore the full lineup of Lucas lighting products at www.myfirstech.ca

About Lucas Lighting

Lucas Lighting, an Illinois based company, is a licensee of Lucas Automotive which is celebrating its 150th anniversary. Lucas manufactures a full line of premium automotive replacement lighting products for the aftermarket. Find out more at www.lucas-lighting.com

About Compustar Canada

Compustar Canada with its headquarters in Saskatoon, Saskatchewan, is ideally located for serving the Canadian automotive dealer base. Compustar Canada distributes a wide array of 12V electronics, including remote starters, security, telematics as well as in vehicle dash camera solutions across Canada.

Protect Your Mercedes with Confidence with Advanced Security, Factory Fit Solutions

CHICAGO, June 26, 2025 – Mid City Engineering, a leading provider of innovative accessories for the luxury vehicle market since 1999, is proud to announce expanded plug-and-play alarm kit compatibility for select Mercedes Benz models.

“Previously, we’ve had coverage for the Sprinter and Metris, but now dealers and consumers can utilize these kits for a number of additional Mercedes Benz vehicles,” explained Dan Ruby, owner, Mid City Engineering. “Dealers can purchase either the Compustar or Directed alarm CAN interface by itself or the kit with the alarm.”

Mid City Engineering alarm kits feature plug-and-play installation as the vehicle-specific CAN interface ensures seamless integration without cutting or splicing OEM wires, thus preserving vehicle integrity and warranties. Its comprehensive security includes Compustar alarm, siren, and DAS II digital security sensor which provides shock, tilt, glass break, and tow sensing. The factory key fob control allows for the effortless operation of the alarm system using the existing factory key fob. The optional Compustar Drone module allows control and alerts via smartphone (hardware purchase and subscription required). 

Available Mid City Engineering alarm kits include: 

• 907 Alarm Kit (SKU: 907INTK): Compatible with Sprinter 2019–2025 and various Mercedes-Benz models.

• Metris Alarm Kit (SKU: METRISINTK): Compatible with Metris 2016–2024.

• HSINTK: Compatible with select Mercedes-Benz models from 2007–2019.

• 205INTK: Compatible with select Mercedes-Benz models from 2015–2025.

“These Mid City Engineering alarm kits are ideal for commercial Fleet Operators who seek reliable security solutions for Sprinter and Metris vans to protect valuable equipment and cargo, Mercedes-Benz owners who desire enhanced security without compromising vehicle aesthetics or warranties, DIY enthusiasts and installers looking for easy-to-install, high-quality alarm systems, and tech-savvy consumers interested in integrating smartphone control for added convenience and monitoring,” Ruby concluded.

For more information, please visit www.midcityengineerinig.com, email This email address is being protected from spambots. You need JavaScript enabled to view it., or call (312) 421-1114;

About Mid City Engineering 

Mid City Engineering has been providing the luxury vehicle market with innovative accessories since 1999. Our world-renowned OEM integration products give drivers factory-like options, unavailable anywhere else. All design, engineering, prototyping, and production takes place at our headquarters in Chicago. We individually test every unit that leaves our warehouse, ensuring a smooth installation that saves you time and money.

It is because of our loyal customers that we can continually build groundbreaking interface devices. We want all of our customers to be completely satisfied with our products and services. To do this we must build the most reliable interface devices on planet Earth, plus make ordering and using them as enjoyable as possible for our customers. Your car isn’t finished when it leaves the factory; so make it complete with Mid City Engineering’s innovative technologies.

June 26, 2025, Stillwater, OK – KICKER Marine Audio has been named the official sponsor of the Women’s Pro Division at this year’s WakeFest, slated for July 18-19 at Pates Ford Marina in Smithville, TN. Celebrating its 20th anniversary this summer, WakeFest is Tennessee’s premier wakeboarding event which draws thousands of spectators, amateur riders and professional athletes for a weekend of spirited competition on the scenic waters of Center Hill Lake.  

“WakeFest is a family-fun event designed to get our customers excited about wakeboarding,” said Luke Tantrum, owner of TNT Watersports and host of the annual grassroots competition. “We look forward to continually growing our event and appreciate having great sponsors like KICKER aboard to help us promote the fun and excitement of the wake lifestyle. Top quality audio is certainly a big part of the towboat experience and WakeFest will be a perfect venue to showcase the high-performance KICKER product.”

In addition to its contribution of cash prizes for the women’s event and as part of its sponsorship promotion, KICKER is outfitting a brand new 2025 AXIS A245 with a custom M-Class Performance Wake System valued at $12,500, installed by Brian’s Motor Sports of Hendersonville, TN. The boat, which will tow the Women’s Pro Division and a few additional amateur events, will feature two pairs of KMTC 11” tower cans; KXML amplifiers; KMC5 head unit; two MWE 12” subwoofers; two pairs of 8” coaxial speakers and 8” components; along with a signature KICKER Marine Audio graphics package.

“WakeFest has been a popular grassroots staple for 20 years, and we’re proud to be involved and especially to sponsor the Women’s Pro Division for the first time,” said KICKER National Brand Manager Jeremy Bale. “WakeFest is a high-energy event showcasing extreme performance — the perfect environment for KICKER Marine Audio products. We look forward to being onsite alongside our pro rider and influencer Guenther Oka to engage with the crowd and to extend exposure for the KICKER brand in the wake market.”  

In addition to the Pro, Semi-Pro and amateur wakeboarding competition, the event features a mix of live music, food, shoreline parties and plenty of family-friendly festivities throughout the weekend. In addition to TNT Watersports and KICKER, event sponsors also include AXIS Wake, Pates Ford Marina, Checkers and Tootsies.

For more information about WakeFest, visit www.wakefesttn.comor follow @wakefesttn on social media. For more information about KICKER Marine Audio, visit www.kicker.com

Innovative PeakCool™ Internal Heat Sink Enables High-Performance Class A/B Amplification in Luxury Vehicle's Confined Spaces

Oxnard, Calif., June 25, 2025 - Modus has once again demonstrated its ability to enhance and increase luxury vehicle sound systems with its 2024 Aston Martin DB12 install.

“World-class luxury vehicles such as the Aston Martin already come equipped with exceptional factory sound systems and optimal speaker placement," said Jason Digos, Modus Senior Sales Trainer. "However, there are unique challenges that can limit overall performance. In a convertible with the top down, you lose significant bass and high-frequency output while battling road noise. These performance cockpits are also extremely compact, so low-end response often suffers due to space constraints that prevent proper subwoofer placement and powerful amplification.”

Modus turned to the team at Delta Concepts for this special project. To fabricate the in-floor subwoofer enclosure, Delta collaborated with Fat Fender Garage for 3D scanning and JT Torres from Automotive Entertainment for large-format 3D printing expertise to house a shallow 10-inch Modus Apex subwoofer. The team also integrated two Modus Apex Class A/B 750-watt 4-channel amplifiers and one 750-watt monoblock into the Aston Martin’s existing system. The result is a noticeable increase in power output and overall performance for what was already a high-end factory system.

“Class A/B amplifiers generate significant heat, especially in confined spaces,” Digos continued. “Our PeakCool thermal management technology features an innovative internal heat sink design that ensures optimal heat distribution while maintaining the superior sound quality Class A/B amplification delivers. Both amplifiers are engineered for exceptional energy management and premium sound quality, making them ideal for luxury vehicle applications. The result is dramatically enhanced audio performance that surpasses the original factory system.”

The vehicle will be used as a company demo vehicle at strategic events and locations throughout the year.

For more on the Aston Martin build, please go to: https://vimeo.com/showcase/11685020?video=1093087734

About Modus

Modus is a premium automotive and marine audio technology brand under DSP Solutions, specializing in solutions that combine cutting-edge technology with superior sound quality. www.modusglobal.com

About DSP Solutions

DSP Solutions is a pioneering American mobile audio company dedicated to transforming in-vehicle entertainment. Its cutting-edge audio, video, and infotainment systems are engineered for automotive, power sports, and marine markets, delivering premium experiences to a diverse North American audience. Backed by innovative technology and industry expertise, DSP Solutions is redefining what's possible in mobile audio.

The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.

Libertyville, IL – Maxxsonics has announced the launch of a new business and sales strategy designed to protect the integrity of its brands, uphold the trust of its customers, and reinforce its commitment to authorized sales channels. The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.

“As our brands continue to grow in visibility and value, it’s critical that we invest in tools and strategies that defend that value across all platforms,” said Sherri Sawyer, Chief Financial Officer at Maxxsonics. “This program is a key step in ensuring our partners and customers experience our products as intended and backed by our full commitment.”

Maxxsonics aims to create a more transparent and reliable shopping experience while also protecting its reseller network. The effort includes and focuses on targeted enforcement and continuous oversight of third-party marketplace listings to ensure alignment with company policies.

“We’ve heard the concerns from our dealers and partners loud and clear. Unauthorized sellers create confusion, damage pricing integrity, and ultimately hurt the customer experience,” said Eddie Ramirez, National Sales Manager. “This initiative shows that Maxxsonics is taking real action to protect our customers and support those who do business the right way.”

The program is already in motion across all Maxxsonics brands, with early results showing positive impact on marketplace consistency and pricing compliance.

ABOUT MAXXSONICS

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.

For additional information, go to the corporate website at https://maxxsonics.com/.

Auburn Hills, Mich. (Jun. 24, 2025) – Alps Alpine North America, Inc. (“Alpine”) names Michael Rundel as the Senior Specialist of New Distribution Development for the Alpine Brand Aftermarket Division. As an industry veteran, Rundel brings 30 years of experience to the position, working with some of the leading manufacturers in various channels, including retail, distribution, representative, and account management, while holding multiple MECP certifications and Sales Rep of the Year awards.

“Alpine is looking forward to having Michael Rundel join the brand team,” said Dan Sparks, National Sales Director of the Alpine Brand Aftermarket Division at Alps Alpine North America. “Mike brings a wealth of experience and knowledge to this new position, but more than that, he brings an adventurous attitude that embraces new challenges with enthusiasm. We look forward to seeing what he will bring to this role and to the Alpine brand.

Rundel spent his early career as an installer and then manager at a car audio retailer in Detroit, Michigan. After a 10-year stint, he moved to AT&T as a training manager for cellular retail locations, supporting accounts like Ford, Visteon, and Delphi. After spending time supporting brands like Sirius, where he supported the launch of Sirius Satellite Radio, and Clarion Car Audio, Rundel became a regional sales manager with Davis Distribution Systems and then built a retail sales team for the aftermarket ADAS products at Mobileye. For the past 11 years, Rundel has led the Sony team as an account manager and, more recently, as team leader, before joining the Alpine brand team.

“I am so unbelievably excited to be joining the Alpine team,” said Rundel. “I can’t wait to utilize my years of experience and knowledge to grow with this company.”

As the Senior Specialist of New Distribution Development, Rundel will champion new business endeavors and showcase the Alpine product line to an entirely new audience to strengthen the brand’s reputation and create new opportunities. 

STILLWATER, USA – KICKER is once again working with SkillsUSA to eventually put installers into the workforce, and this year the mobile-audio brand is sending KICKER Tech Force manager Aaron Malin and trainer Jacob Luckey to judge at the SkillsUSA Championships June 23-27, during SkillsUSA's annual National Leadership and Skills Conference in Atlanta. The SkillsUSA Championships is the premier showcase of America’s most highly skilled career and technical education students. 

The Mobile-Electronics Installation category tests competitors’ abilities to perform standard installation practices used by certified, professional mobile-electronics installers, and established for the Basic MECP certification by the Consumer Electronics Association. The competition includes a written exam, interviews, and multiple hands-on applications.

“We need these young men and women to join us in our quickly evolving industry,” said Malin, the supervisor of KICKER’s global training. “SkillsUSA’s competitive categories stress various aspects of the real-world workplace, so when students graduate, they are positioned to immediately contribute on the job.”

For consecutive years, KICKER has been involved with SkillsUSA’s mission on national and local levels, and this year the brand is donating more than $5,000 in prizes to the winners of the 12-volt competitions.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile- and home-audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information about KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, X.com/kickeraudio, Instagram.com/kickeraudio, or YouTube/@kicker-audio, and use the hashtags #kickeraudio and #livinloud.

SkillsUSA is the #1 workforce development organization for students, empowering them to become skilled professionals, career-ready leaders and responsible community members. SkillsUSA represents more than 413,000 career and technical-education students and teachers in middle schools, high schools and college/postsecondary institutions nationwide. Those members represent 130 in-demand occupational areas, from 3-D animation to welding. A vital solution to the skills gap, SkillsUSA has served over 15 million members since its founding in 1965. Learn more at skillsusa.org and follow them on Facebook, Instagram, X and LinkedIn.

Auburn Hills, Mich. (June 12, 2025) – Alps Alpine North America, Inc. (“Alpine”) will attend the 2025 Electrify Expo event at the Port of LA in San Pedro, CA from Saturday, June 21 to Sunday, June 22.

Alpine will be in booths 103 and 105 in the Electrify Show-Off & Aftermarket Pavilion, where visitors will be the first to receive a demo and exclusive purchase opportunities of Alpine’s first Plug-and-Play Subwoofer and Amplifier upgrade kit designed especially for the Tesla Model 3 Premium and Model Y.

“We took the feedback we received during our last Electrify Expo event and turned it into a powerful, subwoofer upgrade package that we believe hits the mark,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “Our ‘boots-to-the-ground’ approach at these events allows us to hear directly from the consumer and craft solutions that will get them excited about their audio system.” 

Alpine will also have a 2024 Tesla Model Y with the Complete 11-Speaker Sound System upgrade kit, designed to easily replace the front, rear, and center dash Tesla factory speakers with Hi-Resolution certified speakers from Alpine’s “Blue Series” speaker line. The package also includes a powerful 10” subwoofer and a 12-channel Premium Digital Sound Processor with an ultra-efficient EV-optimized Amplifier that’s tuned for the unique cabin environment of the Tesla.

The 2024 Tesla Model Y is upfitted from a partnership between Alpine and Rebel Off Road, an off-road vehicle builder with locations in Lake Forest, CA, and Fort Worth, TX. The Tesla, called “Peak Charge,” features a 2-inch lift kit and is outfitted with off-road-ready tires and a roof rack to hold gear. The Alpine x Rebel Off Road booth will offer similar off-road upgrade packages, such as Peak Charge, available for purchase during the event.

Members of Alpine’s sales and marketing staff will be available during the event to answer product questions and provide vehicle demonstrations. Long Beach-based Alpine Authorized Retailer, PCH Custom Audio, will also be on-site with Tesla systems available for purchase at special, event-only deals.

Electrify Expo is the #1 Electric Vehicle Festival in North America with a 1 million square foot outdoor festival that attracts over 30,000 attendees and pioneering brands in the electric mobility space.

SEATTLE, WA – June 10, 2025 – Firstech, a leading innovator in connected car technology and makers of Compustar and DroneMobile solutions, today announced a strategic partnership with Momentum Marketing, a highly respected manufacturers' representative firm. Momentum Marketing will now spearhead Firstech’s sales and marketing efforts across the Texas, Oklahoma, Arkansas, and Louisiana (TOLA) region, effective immediately.

This collaboration aims to significantly enhance Firstech's presence and support for dealers within the vital TOLA territory. Momentum Marketing's deep regional expertise and strong relationships with 12-volt retailers will ensure that more dealers and consumers have access to Firstech's award-winning line of remote start, security, and telematics products, including the popular Compustar and DroneMobile brands.

"We are thrilled to welcome Momentum Marketing to the Firstech family," said Jason Kaminski, Managing Director at Firstech. "Their proven track record and extensive network in the TOLA region make them the ideal partner to expand our reach and strengthen our commitment to providing top-tier support for our dealers. This partnership represents a significant step in our strategy to bring the best connected car solutions to more customers."

Hector Mena, Principal at Momentum Marketing, expressed enthusiasm about the new partnership: "We are extremely honored to be given the opportunity to represent the Firstech family of products in the TOLA markets. With this new partnership, the Momentum team will be able to deliver Firstech’s innovative solutions and unparalleled customer service and support to our dealer base."
The partnership with Momentum Marketing underscores Firstech's dedication to optimizing its distribution network and providing localized, dedicated support to its valued dealer partners. 12-volt retailers that are interested in Firstech products can browse the company’s full catalog of solutions at www.myfirstech.com.

About Firstech

Firstech is a global leader in connected car technology, designing and manufacturing state-of-the-art remote start, security, and telematics solutions under the Compustar and DroneMobile brands. With a commitment to innovation and quality, Firstech products enhance vehicle ownership by providing convenience, security, and connectivity to drivers worldwide. Learn more at www.firstechllc.com.

About Momentum Marketing

Momentum Marketing is a premier manufacturers' representative firm specializing in the automotive electronics industry. With extensive experience and strong dealer relationships across the Texas, Oklahoma, Arkansas, and Louisiana (TOLA) region, Momentum Marketing is dedicated to connecting leading brands with dedicated retailers and ensuring exceptional sales and support. Learn more at www.momentumsales.net.

ORLANDO, FL, June 3rd, 2025, VOXX Electronics by Gentex Corporation, proudly announces the appointment of Marketing Pros, Inc. (MPI) as its new manufacturer's representative firm for the TALO region, which includes Texas, Arkansas, Louisiana, and Oklahoma, effective immediately.
The TALO region will be led by Pete Daley, and VOXX is confident that MPI’s deep roots and proven success in the territory will drive new momentum for the company’s trusted brands. Formed in 1979, Marketing Pros is celebrating 46 years of service, bringing more than 150 years of combined industry experience to the VOXX family.

Renowned for its focus on brick-and-mortar accounts, MPI has built a strong reputation for growing lines through independent specialists—a model that aligns seamlessly with VOXX’s commitment to supporting its retail partners. MPI has been nationally recognized seven times as Rep Firm of the Year by Mobile Electronics Magazine, underscoring their expertise and consistency in delivering results.

“Marketing Pros has long demonstrated their commitment to supporting retailers and driving category growth,” said Aron Demers, VOXX Electronics SVP. “Their reputation, relationships, and strategic approach make them a perfect fit to help us grow and diversify our dealer base across this critical territory.”

The Marketing Pros, Inc. field team includes:
• Rick Dewey – Oklahoma and Arkansas (405) 410-5028 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Kevin Knox – Louisiana, East Texas, Houston (I-45 East) (504) 343-4770 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Travis Coody – Austin, San Antonio, Houston (I-45 West), and the Border (432) 634-8803 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Blake Daley – Tarrant County and West Texas (817) 614-9147 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Pedro Rodriguez – Dallas County and Northeast Texas (214) 404-4730 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Pete Daley – Key Accounts (817) 400-7383 | This email address is being protected from spambots. You need JavaScript enabled to view it.

FOR IMMEDIATE RELEASE
VOXX Electronics warmly welcomes Marketing Pros to the VOXX family and looks forward to a successful partnership that delivers exceptional value to dealers throughout the TALO region.

About VOXX Electronics
VOXX Electronics by Gentex Corporation stands at the forefront of automotive technology, specializing in remote start, security and telematics, rear seat entertainment, driver safety, automotive interior enhancements, and commercial fleet solutions. www.voxxelectronics.com
About Gentex Founded in 1974, Gentex Corporation (NASDAQ: GNTX) is a technology company that leverages its core competencies, strategic partnerships, acquisitions, and ongoing research to create market-leading positions in a variety of verticals. You can view some of the Company’s latest technology at www.gentex.com.

Charleston, SC — June 3, 2025 — Richard Basler has more than 32 years of experience in the mobile electronics industry. Early in his career, he became the owner of one of the most successful 12-volt installing retailers in the Boston area. Recently, Richard was the Director of Technology and Executive Director for Mobile Electronics Association (MEA) and still serves as a consultant to the MEA Industry Awards and Education Committee.

Basler Consulting will now provide specialized services to small and medium-sized mobile electronics retailers looking to become more efficient through automation and better processes. As a Value-Added Reseller (VAR), Basler Consulting will represent several popular software programs for Point-of-Sale, Inventory Control, Appointment Scheduling, Customer Relationship Management (CRM), and Bookkeeping, offering a complete suite of tools customized and designed for his clients.

“Richard’s industry experience and technology knowledge, combined with his communication skills, makes him an ideal resource for any 12-volt retailer” stated Chris Cook, President of MEA.

Services will include on-site evaluation, system setup and implementation, user training, and ongoing support. Every client will receive periodic reviews to ensure that key performance indicators (KPIs) are achieved.

Basler Consulting services has been retained by InstallerNet, developers of the popular TSS software program, to provide enhanced services including on-site training and coaching for its users. InstallerNet is about to launch a new cloud-based version designed for automotive and truck accessory installing retailers and will reimburse up to $300 for Basler Consulting services.

Richard will also be featured in Mobile Electronics magazine providing retailers with advice and insights that can help them grow their business.

To schedule your 30-minute free consultation with Richard click here

IID Program Expands to New Jersey, Pennsylvania and Maryland, Adds More Locations in New York

DES MOINES, Iowa, June 2, 2025 /PRNewswire/ -- Intoxalock, the market-leading ignition interlock brand in the U.S., announced today the expansion of its Easy IID Program in partnership with InstallerNet.

The program, which streamlines the installation process for ignition interlock devices (IIDs), is now available in New Jersey, Pennsylvania and Maryland, with increased coverage in New York to provide customers with efficient and accessible services across the Northeast.

"The expansion of this program reflects our ongoing commitment to innovation and ensures that service centers are compensated fairly for their work, while avoiding common issues that customers have with other providers," said Jeff Peck, vice president of field operations at Intoxalock. "We value our partnership with InstallerNet and look forward to continuing to grow our service center network through the program expansion."

Since launching the Easy IID Program in January 2025, Intoxalock has experienced a 90% reduction in no-shows at the time of installation, ensuring that customers are properly prepared and service centers receive accurate compensation for installation labor.

"The Easy IID Program, managed by InstallerNet, eliminates common customer issues at the time of installation, making the experience smoother and more predictable," said Tony Frangiosa, chief executive officer of InstallerNet. "We are excited about expanding the program in several Northeastern states and remain committed to serving customers and service centers."

The program leverages cutting-edge AI technology to assess the complexity of IID installation for each vehicle. It factors in state-mandated scope-of-work requirements and local per-hour labor rates to ensure a seamless and transparent process. From scheduling to service completion, InstallerNet's dedicated customer service team oversees every installation transaction, setting clear expectations for customers before arriving for their appointment.

Intoxalock and InstallerNet will exhibit at KnowledgeFest in Atlantic City from June 6-8, 2025. Attendees can visit their booth to learn more about how the Easy IID Program can help grow their business.

Mobile Electronics installation retailers who join InstallerNet can become eligible for the Easy IID Program by visiting the KnowledgeFest booth. They can receive credit for a one-night hotel stay at Harrah's Resort, the host hotel for the event.

For more information about the Easy IID Program, visit EasyIID.com.

About Intoxalock
Intoxalock is the leading ignition interlock brand in the U.S. and a trusted partner to individuals, affiliates and the state monitoring authorities. With more than 35 years of experience, Intoxalock's knowledgeable experts help customers get back on the road safely and quickly. Intoxalock has roughly 5,500 service centers across the country and locations within 10 miles of 95% of its customers. To learn more about Intoxalock, visit www.intoxalock.com.

About InstallerNet
InstallerNet Inc. is a leading technology and services company that provides fully managed installation ecosystem solutions serving the automotive, residential and business verticals for over fifteen years through its proprietary WorkWize Platform and proven industry leaders. Our vertically integrated approach allows us to extend beyond the core installation services and offer market analysis, field and lab testing, product logistics and API integration, enabling our clients to effectively deploy their products and services nationwide. Through our consultative approach with our clients, we bring excellent installation services by utilizing our nationwide network of expertly trained and certified professionals to the end-user customers. Our robust automotive technology solutions support both DIY and DIFM consumers through our Fit Guides, Tech Guides and OBD Locators. We partner with clients ranging from Fortune 500 companies to some of the most innovative startups as well as leading retailers, manufacturers, cellular carriers, distributors and insurance companies to drive their go-to-market strategy of consumer electronics, telematics and IoT devices. To learn more about InstallerNet, visit www.installernet.com.