Protect Your Mercedes with Confidence with Advanced Security, Factory Fit Solutions
CHICAGO, June 26, 2025 – Mid City Engineering, a leading provider of innovative accessories for the luxury vehicle market since 1999, is proud to announce expanded plug-and-play alarm kit compatibility for select Mercedes Benz models.
“Previously, we’ve had coverage for the Sprinter and Metris, but now dealers and consumers can utilize these kits for a number of additional Mercedes Benz vehicles,” explained Dan Ruby, owner, Mid City Engineering. “Dealers can purchase either the Compustar or Directed alarm CAN interface by itself or the kit with the alarm.”
Mid City Engineering alarm kits feature plug-and-play installation as the vehicle-specific CAN interface ensures seamless integration without cutting or splicing OEM wires, thus preserving vehicle integrity and warranties. Its comprehensive security includes Compustar alarm, siren, and DAS II digital security sensor which provides shock, tilt, glass break, and tow sensing. The factory key fob control allows for the effortless operation of the alarm system using the existing factory key fob. The optional Compustar Drone module allows control and alerts via smartphone (hardware purchase and subscription required).
Available Mid City Engineering alarm kits include:
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907 Alarm Kit (SKU: 907INTK): Compatible with Sprinter 2019–2025 and various Mercedes-Benz models.
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Metris Alarm Kit (SKU: METRISINTK): Compatible with Metris 2016–2024.
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HSINTK: Compatible with select Mercedes-Benz models from 2007–2019.
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205INTK: Compatible with select Mercedes-Benz models from 2015–2025.
“These Mid City Engineering alarm kits are ideal for commercial Fleet Operators who seek reliable security solutions for Sprinter and Metris vans to protect valuable equipment and cargo, Mercedes-Benz owners who desire enhanced security without compromising vehicle aesthetics or warranties, DIY enthusiasts and installers looking for easy-to-install, high-quality alarm systems, and tech-savvy consumers interested in integrating smartphone control for added convenience and monitoring,” Ruby concluded.
For more information, please visit www.midcityengineerinig.com, email This email address is being protected from spambots. You need JavaScript enabled to view it., or call (312) 421-1114;
About Mid City Engineering
Mid City Engineering has been providing the luxury vehicle market with innovative accessories since 1999. Our world-renowned OEM integration products give drivers factory-like options, unavailable anywhere else. All design, engineering, prototyping, and production takes place at our headquarters in Chicago. We individually test every unit that leaves our warehouse, ensuring a smooth installation that saves you time and money.
It is because of our loyal customers that we can continually build groundbreaking interface devices. We want all of our customers to be completely satisfied with our products and services. To do this we must build the most reliable interface devices on planet Earth, plus make ordering and using them as enjoyable as possible for our customers. Your car isn’t finished when it leaves the factory; so make it complete with Mid City Engineering’s innovative technologies.
June 26, 2025, Stillwater, OK – KICKER Marine Audio has been named the official sponsor of the Women’s Pro Division at this year’s WakeFest, slated for July 18-19 at Pates Ford Marina in Smithville, TN. Celebrating its 20th anniversary this summer, WakeFest is Tennessee’s premier wakeboarding event which draws thousands of spectators, amateur riders and professional athletes for a weekend of spirited competition on the scenic waters of Center Hill Lake.
“WakeFest is a family-fun event designed to get our customers excited about wakeboarding,” said Luke Tantrum, owner of TNT Watersports and host of the annual grassroots competition. “We look forward to continually growing our event and appreciate having great sponsors like KICKER aboard to help us promote the fun and excitement of the wake lifestyle. Top quality audio is certainly a big part of the towboat experience and WakeFest will be a perfect venue to showcase the high-performance KICKER product.”
In addition to its contribution of cash prizes for the women’s event and as part of its sponsorship promotion, KICKER is outfitting a brand new 2025 AXIS A245 with a custom M-Class Performance Wake System valued at $12,500, installed by Brian’s Motor Sports of Hendersonville, TN. The boat, which will tow the Women’s Pro Division and a few additional amateur events, will feature two pairs of KMTC 11” tower cans; KXML amplifiers; KMC5 head unit; two MWE 12” subwoofers; two pairs of 8” coaxial speakers and 8” components; along with a signature KICKER Marine Audio graphics package.
“WakeFest has been a popular grassroots staple for 20 years, and we’re proud to be involved and especially to sponsor the Women’s Pro Division for the first time,” said KICKER National Brand Manager Jeremy Bale. “WakeFest is a high-energy event showcasing extreme performance — the perfect environment for KICKER Marine Audio products. We look forward to being onsite alongside our pro rider and influencer Guenther Oka to engage with the crowd and to extend exposure for the KICKER brand in the wake market.”
In addition to the Pro, Semi-Pro and amateur wakeboarding competition, the event features a mix of live music, food, shoreline parties and plenty of family-friendly festivities throughout the weekend. In addition to TNT Watersports and KICKER, event sponsors also include AXIS Wake, Pates Ford Marina, Checkers and Tootsies.
For more information about WakeFest, visit www.wakefesttn.comor follow @wakefesttn on social media. For more information about KICKER Marine Audio, visit www.kicker.com
Innovative PeakCool™ Internal Heat Sink Enables High-Performance Class A/B Amplification in Luxury Vehicle's Confined Spaces
Oxnard, Calif., June 25, 2025 - Modus has once again demonstrated its ability to enhance and increase luxury vehicle sound systems with its 2024 Aston Martin DB12 install.
“World-class luxury vehicles such as the Aston Martin already come equipped with exceptional factory sound systems and optimal speaker placement," said Jason Digos, Modus Senior Sales Trainer. "However, there are unique challenges that can limit overall performance. In a convertible with the top down, you lose significant bass and high-frequency output while battling road noise. These performance cockpits are also extremely compact, so low-end response often suffers due to space constraints that prevent proper subwoofer placement and powerful amplification.”
Modus turned to the team at Delta Concepts for this special project. To fabricate the in-floor subwoofer enclosure, Delta collaborated with Fat Fender Garage for 3D scanning and JT Torres from Automotive Entertainment for large-format 3D printing expertise to house a shallow 10-inch Modus Apex subwoofer. The team also integrated two Modus Apex Class A/B 750-watt 4-channel amplifiers and one 750-watt monoblock into the Aston Martin’s existing system. The result is a noticeable increase in power output and overall performance for what was already a high-end factory system.
“Class A/B amplifiers generate significant heat, especially in confined spaces,” Digos continued. “Our PeakCool thermal management technology features an innovative internal heat sink design that ensures optimal heat distribution while maintaining the superior sound quality Class A/B amplification delivers. Both amplifiers are engineered for exceptional energy management and premium sound quality, making them ideal for luxury vehicle applications. The result is dramatically enhanced audio performance that surpasses the original factory system.”
The vehicle will be used as a company demo vehicle at strategic events and locations throughout the year.
For more on the Aston Martin build, please go to: https://vimeo.com/showcase/11685020?video=1093087734
About Modus
Modus is a premium automotive and marine audio technology brand under DSP Solutions, specializing in solutions that combine cutting-edge technology with superior sound quality. www.modusglobal.com
About DSP Solutions
DSP Solutions is a pioneering American mobile audio company dedicated to transforming in-vehicle entertainment. Its cutting-edge audio, video, and infotainment systems are engineered for automotive, power sports, and marine markets, delivering premium experiences to a diverse North American audience. Backed by innovative technology and industry expertise, DSP Solutions is redefining what's possible in mobile audio.
The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.
Libertyville, IL – Maxxsonics has announced the launch of a new business and sales strategy designed to protect the integrity of its brands, uphold the trust of its customers, and reinforce its commitment to authorized sales channels. The initiative will leverage advanced data-driven capabilities to monitor and manage marketplace activity, enhance price policy compliance, and mitigate unauthorized sales activity.
“As our brands continue to grow in visibility and value, it’s critical that we invest in tools and strategies that defend that value across all platforms,” said Sherri Sawyer, Chief Financial Officer at Maxxsonics. “This program is a key step in ensuring our partners and customers experience our products as intended and backed by our full commitment.”
Maxxsonics aims to create a more transparent and reliable shopping experience while also protecting its reseller network. The effort includes and focuses on targeted enforcement and continuous oversight of third-party marketplace listings to ensure alignment with company policies.
“We’ve heard the concerns from our dealers and partners loud and clear. Unauthorized sellers create confusion, damage pricing integrity, and ultimately hurt the customer experience,” said Eddie Ramirez, National Sales Manager. “This initiative shows that Maxxsonics is taking real action to protect our customers and support those who do business the right way.”
The program is already in motion across all Maxxsonics brands, with early results showing positive impact on marketplace consistency and pricing compliance.
ABOUT MAXXSONICS
Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.
For additional information, go to the corporate website at https://maxxsonics.com/.
Auburn Hills, Mich. (Jun. 24, 2025) – Alps Alpine North America, Inc. (“Alpine”) names Michael Rundel as the Senior Specialist of New Distribution Development for the Alpine Brand Aftermarket Division. As an industry veteran, Rundel brings 30 years of experience to the position, working with some of the leading manufacturers in various channels, including retail, distribution, representative, and account management, while holding multiple MECP certifications and Sales Rep of the Year awards.
“Alpine is looking forward to having Michael Rundel join the brand team,” said Dan Sparks, National Sales Director of the Alpine Brand Aftermarket Division at Alps Alpine North America. “Mike brings a wealth of experience and knowledge to this new position, but more than that, he brings an adventurous attitude that embraces new challenges with enthusiasm. We look forward to seeing what he will bring to this role and to the Alpine brand.
Rundel spent his early career as an installer and then manager at a car audio retailer in Detroit, Michigan. After a 10-year stint, he moved to AT&T as a training manager for cellular retail locations, supporting accounts like Ford, Visteon, and Delphi. After spending time supporting brands like Sirius, where he supported the launch of Sirius Satellite Radio, and Clarion Car Audio, Rundel became a regional sales manager with Davis Distribution Systems and then built a retail sales team for the aftermarket ADAS products at Mobileye. For the past 11 years, Rundel has led the Sony team as an account manager and, more recently, as team leader, before joining the Alpine brand team.
“I am so unbelievably excited to be joining the Alpine team,” said Rundel. “I can’t wait to utilize my years of experience and knowledge to grow with this company.”
As the Senior Specialist of New Distribution Development, Rundel will champion new business endeavors and showcase the Alpine product line to an entirely new audience to strengthen the brand’s reputation and create new opportunities.
STILLWATER, USA – KICKER is once again working with SkillsUSA to eventually put installers into the workforce, and this year the mobile-audio brand is sending KICKER Tech Force manager Aaron Malin and trainer Jacob Luckey to judge at the SkillsUSA Championships June 23-27, during SkillsUSA's annual National Leadership and Skills Conference in Atlanta. The SkillsUSA Championships is the premier showcase of America’s most highly skilled career and technical education students.
The Mobile-Electronics Installation category tests competitors’ abilities to perform standard installation practices used by certified, professional mobile-electronics installers, and established for the Basic MECP certification by the Consumer Electronics Association. The competition includes a written exam, interviews, and multiple hands-on applications.
“We need these young men and women to join us in our quickly evolving industry,” said Malin, the supervisor of KICKER’s global training. “SkillsUSA’s competitive categories stress various aspects of the real-world workplace, so when students graduate, they are positioned to immediately contribute on the job.”
For consecutive years, KICKER has been involved with SkillsUSA’s mission on national and local levels, and this year the brand is donating more than $5,000 in prizes to the winners of the 12-volt competitions.
KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile- and home-audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information about KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, X.com/kickeraudio, Instagram.com/kickeraudio, or YouTube/@kicker-audio, and use the hashtags #kickeraudio and #livinloud.
SkillsUSA is the #1 workforce development organization for students, empowering them to become skilled professionals, career-ready leaders and responsible community members. SkillsUSA represents more than 413,000 career and technical-education students and teachers in middle schools, high schools and college/postsecondary institutions nationwide. Those members represent 130 in-demand occupational areas, from 3-D animation to welding. A vital solution to the skills gap, SkillsUSA has served over 15 million members since its founding in 1965. Learn more at skillsusa.org and follow them on Facebook, Instagram, X and LinkedIn.
Auburn Hills, Mich. (June 12, 2025) – Alps Alpine North America, Inc. (“Alpine”) will attend the 2025 Electrify Expo event at the Port of LA in San Pedro, CA from Saturday, June 21 to Sunday, June 22.
Alpine will be in booths 103 and 105 in the Electrify Show-Off & Aftermarket Pavilion, where visitors will be the first to receive a demo and exclusive purchase opportunities of Alpine’s first Plug-and-Play Subwoofer and Amplifier upgrade kit designed especially for the Tesla Model 3 Premium and Model Y.
“We took the feedback we received during our last Electrify Expo event and turned it into a powerful, subwoofer upgrade package that we believe hits the mark,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “Our ‘boots-to-the-ground’ approach at these events allows us to hear directly from the consumer and craft solutions that will get them excited about their audio system.”
Alpine will also have a 2024 Tesla Model Y with the Complete 11-Speaker Sound System upgrade kit, designed to easily replace the front, rear, and center dash Tesla factory speakers with Hi-Resolution certified speakers from Alpine’s “Blue Series” speaker line. The package also includes a powerful 10” subwoofer and a 12-channel Premium Digital Sound Processor with an ultra-efficient EV-optimized Amplifier that’s tuned for the unique cabin environment of the Tesla.
The 2024 Tesla Model Y is upfitted from a partnership between Alpine and Rebel Off Road, an off-road vehicle builder with locations in Lake Forest, CA, and Fort Worth, TX. The Tesla, called “Peak Charge,” features a 2-inch lift kit and is outfitted with off-road-ready tires and a roof rack to hold gear. The Alpine x Rebel Off Road booth will offer similar off-road upgrade packages, such as Peak Charge, available for purchase during the event.
Members of Alpine’s sales and marketing staff will be available during the event to answer product questions and provide vehicle demonstrations. Long Beach-based Alpine Authorized Retailer, PCH Custom Audio, will also be on-site with Tesla systems available for purchase at special, event-only deals.
Electrify Expo is the #1 Electric Vehicle Festival in North America with a 1 million square foot outdoor festival that attracts over 30,000 attendees and pioneering brands in the electric mobility space.
SEATTLE, WA – June 10, 2025 – Firstech, a leading innovator in connected car technology and makers of Compustar and DroneMobile solutions, today announced a strategic partnership with Momentum Marketing, a highly respected manufacturers' representative firm. Momentum Marketing will now spearhead Firstech’s sales and marketing efforts across the Texas, Oklahoma, Arkansas, and Louisiana (TOLA) region, effective immediately.
This collaboration aims to significantly enhance Firstech's presence and support for dealers within the vital TOLA territory. Momentum Marketing's deep regional expertise and strong relationships with 12-volt retailers will ensure that more dealers and consumers have access to Firstech's award-winning line of remote start, security, and telematics products, including the popular Compustar and DroneMobile brands.
"We are thrilled to welcome Momentum Marketing to the Firstech family," said Jason Kaminski, Managing Director at Firstech. "Their proven track record and extensive network in the TOLA region make them the ideal partner to expand our reach and strengthen our commitment to providing top-tier support for our dealers. This partnership represents a significant step in our strategy to bring the best connected car solutions to more customers."
Hector Mena, Principal at Momentum Marketing, expressed enthusiasm about the new partnership: "We are extremely honored to be given the opportunity to represent the Firstech family of products in the TOLA markets. With this new partnership, the Momentum team will be able to deliver Firstech’s innovative solutions and unparalleled customer service and support to our dealer base."
The partnership with Momentum Marketing underscores Firstech's dedication to optimizing its distribution network and providing localized, dedicated support to its valued dealer partners. 12-volt retailers that are interested in Firstech products can browse the company’s full catalog of solutions at www.myfirstech.com.
About Firstech
Firstech is a global leader in connected car technology, designing and manufacturing state-of-the-art remote start, security, and telematics solutions under the Compustar and DroneMobile brands. With a commitment to innovation and quality, Firstech products enhance vehicle ownership by providing convenience, security, and connectivity to drivers worldwide. Learn more at www.firstechllc.com.
About Momentum Marketing
Momentum Marketing is a premier manufacturers' representative firm specializing in the automotive electronics industry. With extensive experience and strong dealer relationships across the Texas, Oklahoma, Arkansas, and Louisiana (TOLA) region, Momentum Marketing is dedicated to connecting leading brands with dedicated retailers and ensuring exceptional sales and support. Learn more at www.momentumsales.net.
Media Contact:
ORLANDO, FL, June 3rd, 2025, VOXX Electronics by Gentex Corporation, proudly announces the appointment of Marketing Pros, Inc. (MPI) as its new manufacturer's representative firm for the TALO region, which includes Texas, Arkansas, Louisiana, and Oklahoma, effective immediately.
The TALO region will be led by Pete Daley, and VOXX is confident that MPI’s deep roots and proven success in the territory will drive new momentum for the company’s trusted brands. Formed in 1979, Marketing Pros is celebrating 46 years of service, bringing more than 150 years of combined industry experience to the VOXX family.
Renowned for its focus on brick-and-mortar accounts, MPI has built a strong reputation for growing lines through independent specialists—a model that aligns seamlessly with VOXX’s commitment to supporting its retail partners. MPI has been nationally recognized seven times as Rep Firm of the Year by Mobile Electronics Magazine, underscoring their expertise and consistency in delivering results.
“Marketing Pros has long demonstrated their commitment to supporting retailers and driving category growth,” said Aron Demers, VOXX Electronics SVP. “Their reputation, relationships, and strategic approach make them a perfect fit to help us grow and diversify our dealer base across this critical territory.”
The Marketing Pros, Inc. field team includes:
• Rick Dewey – Oklahoma and Arkansas (405) 410-5028 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Kevin Knox – Louisiana, East Texas, Houston (I-45 East) (504) 343-4770 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Travis Coody – Austin, San Antonio, Houston (I-45 West), and the Border (432) 634-8803 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Blake Daley – Tarrant County and West Texas (817) 614-9147 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Pedro Rodriguez – Dallas County and Northeast Texas (214) 404-4730 | This email address is being protected from spambots. You need JavaScript enabled to view it.
• Pete Daley – Key Accounts (817) 400-7383 | This email address is being protected from spambots. You need JavaScript enabled to view it.
FOR IMMEDIATE RELEASE
VOXX Electronics warmly welcomes Marketing Pros to the VOXX family and looks forward to a successful partnership that delivers exceptional value to dealers throughout the TALO region.
About VOXX Electronics
VOXX Electronics by Gentex Corporation stands at the forefront of automotive technology, specializing in remote start, security and telematics, rear seat entertainment, driver safety, automotive interior enhancements, and commercial fleet solutions. www.voxxelectronics.com
About Gentex Founded in 1974, Gentex Corporation (NASDAQ: GNTX) is a technology company that leverages its core competencies, strategic partnerships, acquisitions, and ongoing research to create market-leading positions in a variety of verticals. You can view some of the Company’s latest technology at www.gentex.com.
Industry Veteran Launches Consulting Company to Help 12-Volt Retailers Automate their Business
Charleston, SC — June 3, 2025 — Richard Basler has more than 32 years of experience in the mobile electronics industry. Early in his career, he became the owner of one of the most successful 12-volt installing retailers in the Boston area. Recently, Richard was the Director of Technology and Executive Director for Mobile Electronics Association (MEA) and still serves as a consultant to the MEA Industry Awards and Education Committee.
Basler Consulting will now provide specialized services to small and medium-sized mobile electronics retailers looking to become more efficient through automation and better processes. As a Value-Added Reseller (VAR), Basler Consulting will represent several popular software programs for Point-of-Sale, Inventory Control, Appointment Scheduling, Customer Relationship Management (CRM), and Bookkeeping, offering a complete suite of tools customized and designed for his clients.
“Richard’s industry experience and technology knowledge, combined with his communication skills, makes him an ideal resource for any 12-volt retailer” stated Chris Cook, President of MEA.
Services will include on-site evaluation, system setup and implementation, user training, and ongoing support. Every client will receive periodic reviews to ensure that key performance indicators (KPIs) are achieved.
Basler Consulting services has been retained by InstallerNet, developers of the popular TSS software program, to provide enhanced services including on-site training and coaching for its users. InstallerNet is about to launch a new cloud-based version designed for automotive and truck accessory installing retailers and will reimburse up to $300 for Basler Consulting services.
Richard will also be featured in Mobile Electronics magazine providing retailers with advice and insights that can help them grow their business.
To schedule your 30-minute free consultation with Richard click here
IID Program Expands to New Jersey, Pennsylvania and Maryland, Adds More Locations in New York
DES MOINES, Iowa, June 2, 2025 /PRNewswire/ -- Intoxalock, the market-leading ignition interlock brand in the U.S., announced today the expansion of its Easy IID Program in partnership with InstallerNet.
The program, which streamlines the installation process for ignition interlock devices (IIDs), is now available in New Jersey, Pennsylvania and Maryland, with increased coverage in New York to provide customers with efficient and accessible services across the Northeast.
"The expansion of this program reflects our ongoing commitment to innovation and ensures that service centers are compensated fairly for their work, while avoiding common issues that customers have with other providers," said Jeff Peck, vice president of field operations at Intoxalock. "We value our partnership with InstallerNet and look forward to continuing to grow our service center network through the program expansion."
Since launching the Easy IID Program in January 2025, Intoxalock has experienced a 90% reduction in no-shows at the time of installation, ensuring that customers are properly prepared and service centers receive accurate compensation for installation labor.
"The Easy IID Program, managed by InstallerNet, eliminates common customer issues at the time of installation, making the experience smoother and more predictable," said Tony Frangiosa, chief executive officer of InstallerNet. "We are excited about expanding the program in several Northeastern states and remain committed to serving customers and service centers."
The program leverages cutting-edge AI technology to assess the complexity of IID installation for each vehicle. It factors in state-mandated scope-of-work requirements and local per-hour labor rates to ensure a seamless and transparent process. From scheduling to service completion, InstallerNet's dedicated customer service team oversees every installation transaction, setting clear expectations for customers before arriving for their appointment.
Intoxalock and InstallerNet will exhibit at KnowledgeFest in Atlantic City from June 6-8, 2025. Attendees can visit their booth to learn more about how the Easy IID Program can help grow their business.
Mobile Electronics installation retailers who join InstallerNet can become eligible for the Easy IID Program by visiting the KnowledgeFest booth. They can receive credit for a one-night hotel stay at Harrah's Resort, the host hotel for the event.
For more information about the Easy IID Program, visit EasyIID.com.
About Intoxalock
Intoxalock is the leading ignition interlock brand in the U.S. and a trusted partner to individuals, affiliates and the state monitoring authorities. With more than 35 years of experience, Intoxalock's knowledgeable experts help customers get back on the road safely and quickly. Intoxalock has roughly 5,500 service centers across the country and locations within 10 miles of 95% of its customers. To learn more about Intoxalock, visit www.intoxalock.com.
About InstallerNet
InstallerNet Inc. is a leading technology and services company that provides fully managed installation ecosystem solutions serving the automotive, residential and business verticals for over fifteen years through its proprietary WorkWize Platform and proven industry leaders. Our vertically integrated approach allows us to extend beyond the core installation services and offer market analysis, field and lab testing, product logistics and API integration, enabling our clients to effectively deploy their products and services nationwide. Through our consultative approach with our clients, we bring excellent installation services by utilizing our nationwide network of expertly trained and certified professionals to the end-user customers. Our robust automotive technology solutions support both DIY and DIFM consumers through our Fit Guides, Tech Guides and OBD Locators. We partner with clients ranging from Fortune 500 companies to some of the most innovative startups as well as leading retailers, manufacturers, cellular carriers, distributors and insurance companies to drive their go-to-market strategy of consumer electronics, telematics and IoT devices. To learn more about InstallerNet, visit www.installernet.com.
During the Show, BOSS Elite Will Showcase its New Brand Look and a Modern Update to its Well Known Elite Line of Audio Products
OXNARD, Calif., May 29, 2025 - BOSS Audio Systems (www.bossaudio.com), a leader in 12 Volt aftermarket audio and video products, is proud to announce it will exhibit during KnowledgeFest 2025, held June 6-8 in Atlantic City, New Jersey at Harrah's Resort & Convention Center.
“KnowledgeFest 2024 in Atlantic City was the first time we showcased our Elite line on the East Coast, and it was a tremendous success,” said Colin Ross, BOSS Elite Associate Brand Manager. “Since then, Elite has gained even more traction nationwide. Now, in 2025, we are featuring our new branding and showcasing the power of the expanded Elite line. KnowledgeFest is not just about showing off new products, it’s also about connecting with installers and industry pros in a vital region of the country so we can continue to learn from them and innovate in both the short and long term.”
KnowledgeFest stands as a cornerstone event for the mobile electronics industry, offering more than 50 hours of educational sessions, hands-on workshops, and networking opportunities. The event draws hundreds of industry professionals eager to explore the latest technologies and advance their technical expertise through manufacturer training sessions.
This year, Elite is unveiling a fresh brand look and a modern update to its well known Elite line of audio products. Visitors will get a first look at the latest in mobile audio tech, with new head units, amplifiers, and other gear designed to take in-car entertainment to the next level. Select head units will now feature an updated GUI, expanded DSP customization as well as Maestro iDatalink compatibility. The Elite line will also feature brand new amplifiers in the auto and marine categories. Attendees will have the opportunity to experience a full Elite audio system firsthand in our exclusive demo car and interactive product displays.
Visit BOSS Elite during KnowledgeFest 2025 in Atlantic City at booth #310 and check out BOSS Audio’s lineup, including audio gear and more for car, powersports, motorcycle, and marine audio.
For more information about B.I.G. or to become a dealer, please visit sales.bossinternationalgroup.com.
About B.I.G.:
Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.
The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.
Auburn Hills, Mich. (May 29, 2025) – Alps Alpine North America, Inc. (“Alpine”) named their 2024 Rep of the Year and Rep Firm of the Year for the Alpine Brand (aftermarket division) during an all-staff meeting in Auburn Hills, Michigan on Tuesday, May 20. These annual awards recognize independent rep firms and direct reps who strongly commit to the Alpine brand, providing exceptional sales and marketing growth.
“Every year, we look forward to recognizing those who embody the Alpine brand by going above and beyond in their sales, marketing, and support efforts,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “This year, we are especially honored to recognize these outstanding sales reps who have truly stepped up and exceeded our expectations during the challenging environment in 2024.”
During the ceremony, Trent Partners & Associates was named 2024 Rep Firm of the Year. The team from Trent, comprising Matt Gonzalez, Peter Huggins, Frank Lombardo, and Ralph Luce, was recognized for their strong sales results in 2024, particularly in the sound and in-dash categories.
Jason Fine was named the 2024 Direct Rep of the Year for his impressive sales growth and dedicated support to his Alpine Authorized Dealers.
A special “Ludicrous Mode” award was also given to Pete Bobsin for his strong efforts in driving Alpine Tesla sound system sales and marketing activities in 2024.
Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2024.
Alpine, the aftermarket car audio division of Alps Alpine Co., Ltd., is an automotive electronics manufacturer that provides consumers and leading auto makers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Japan, China, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products. For information about Alpine’s aftermarket products, visit www.alpine-usa.com or follow AlpineUSA on social media channels like Facebook, Instagram, X, TikTok, and Roblox.
Irvine, CA (May 16th, 2025) – Advanced Marketing, the parent company of Elettromedia USA, American Hard Bag, Velocity and Biketronics brands are proud to announce the promotion of Rob Wempe to President of Mobile Audio for Advanced Marketing companies.
“Rob has been our VP of Sales and Marketing for 15 years. Under his leadership, he has grown the Hertz and Audison brands to amazing growth levels.”, said Steve Bolden, owner of Advanced Marking Companies. “Rob’s experience as a retail buyer coupled with his experience with Rockford Corporation (Domestic and International) has been a huge asset to Advanced Marketing.”
“Rob is already doing the job as President since he began by not only managing the Sales and Marketing functions within the company since he has also been managing inventory and P&L functions for our Mobile divisions. With the addition of Randy Davis as the new National Sales Manager and Jeff Peters as National Marketing Manager of all AMD brands, It was time to make it official.” Said Phil Bolden, Co-owner of Advanced Marking Companies.
“The future is very bright for all our brands at Advanced Marketing. Hertz is growing at record Levels in 2025. Hertz Marine is all new and has an amazing future at AMD. Audison has the most exciting new products in Forza DSP amplifies and the new VOCE II line of speakers. Our new acquisitions of American Hard Bag, Velocity and Biketronics will assist us in being THE motorcycle one stop shop in our industry.” Said Rob Wempe.
Advanced Marketing is the parent company selling Elettromedia, American Hard Bag, Velocity and Biketronics brands. Advanced Marketing can be reached at 949-251-1851. Rob Wempe can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or 602-432-1398.
Brand Will Explain New Tech and Its Advantages to the Industry
Oxnard, Calif., May 27, 2025 - Building on its recent industry momentum, Modus is bringing its revolutionary audio technology to the East Coast market at KnowledgeFest Atlantic City, one of the mobile electronics industry's largest educational events and trade shows. The event, taking place June 6-8 at Harrah's Resort & Convention Center, brings together hundreds of industry professionals for comprehensive training and networking opportunities.
"I've spent over 20 years working with dealers and installation technicians up and down the East Coast, and one thing has always stood out – these folks know their stuff and they're always pushing for better solutions for their customers," said Jason Digos, Senior Sales Trainer at Modus. "When we were developing our products, we listened to what technicians and shop owners were asking for – better efficiency, more reliable performance, and solutions that work as well on the water as they do on the road. That's why I'm especially excited to be at KnowledgeFest Atlantic City. It's a chance to show our friends in the industry how we've tackled these challenges head-on with some pretty amazing technology. Plus, there's nothing better than getting to geek out with other audio enthusiasts who are as passionate about great sound as we are."
KnowledgeFest stands as a cornerstone event for the mobile electronics industry, offering more than 50 hours of educational sessions, hands-on workshops, and networking opportunities. The event draws hundreds of industry professionals eager to explore the latest technologies and advance their technical expertise through manufacturer training sessions.
During KnowledgeFest Atlantic City 2025, Modus will conduct two specialized training sessions:
About Modus
Modus is a premium car audio technology brand under DSP Solutions, specializing in audio solutions that combine cutting-edge technology with superior sound quality.
About DSP Solutions
DSP Solutions is a pioneering American mobile audio company dedicated to transforming in-vehicle entertainment. Its cutting-edge audio, video, and infotainment systems are engineered for automotive, power sports, and marine markets, delivering premium experiences to a diverse North American audience. Backed by innovative technology and industry expertise, DSP Solutions is redefining what's possible in mobile audio.
Torrance, CA – May 23, 2025 – TEZspex, the innovative brand dedicated to enhancing Tesla vehicles with premium accessories, is excited to announce its participation in the EV Fest 2025. The event will take place on Saturday, May 31, from 12 PM to 4 PM at Long Beach City College in Long Beach, California.
“EV Fest is the perfect opportunity for us to connect with Tesla owners of SoCal and showcase our range of top-tier accessories designed to elevate the driving experience,” said Ruben Torres, National Sales Manager for TEZspex. “Our aim is to provide solutions that enhance comfort, convenience, and performance while keeping the stunning OEM look of Tesla vehicles.”
This year, TEZspex will be featuring a fully upgraded Tesla Model Y at the festival, showcasing an array of accessory innovations set to transform the driving experience. Attendees can explore products like:
- 8.8” Front Display W/ CarPlay & Android Auto: high-def display for Tesla Model 3 and Model Y with steering column-mount.
- Auto door handles (RGB wireless): featuring customizable RGB ambient lighting and smart detection.
- Motorized Soft Closing Systems, Soft Closing Frunk and Soft Door Locks: for smooth operation of doors, frunks, and trunks.
- Electric Sunshades, Portable refrigerator and Ventilated Seats: designed to maximize comfort during hot summer drives.
- Footrest, Rear Seat Folding Table and Rear console 7.0 Control Systems: for comfort and style.
- And many more premium accessories aimed at enhancing the Tesla experience!
“At TEZspex, we are passionate about meeting the needs of Tesla enthusiasts,” added Torres. “Every accessory we create is engineered for seamless installation and integration into Tesla vehicles, empowering owners to personalize their rides with ease.”
Join TEZspex at EV Fest 2025 for a chance to connect, explore groundbreaking products, and take your Tesla driving experience to the next level.
Holly Hill, Fla. – May 20, 2025 – Metra Electronics® is heading to Atlantic City to host training sessions at KnowledgeFest™, June 6-8 at Harrah’s Resort & Convention Center. Metra will showcase its latest aftermarket installation products at booth #810. A 2022 Chevy Silverado, customized with Metra's new GM-PPKT-1 complete audio system and Heise LED lighting by Finishline Auto Salon of Maple Shade, NJ, will also be at the booth. Metra’s training sessions will cover new products launched at the 2024 SEMA Show, including all-in-one premium vehicle-specific audio kits with VIBE speakers, dash kits for the newest vehicle applications, Heise LED vehicle accent lighting, radio replacement interfaces with Bluetooth® wireless technology from Axxess, and much more! Training sessions include:
“Metra's 2025 New Products Overview” on June 6th at 12:30 PM
This session is the best way to get an overview and education on Metra's newest products. This training touches on Metra's new all-in-one premium vehicle-specific audio kits featuring VIBE speakers, dash kits for their latest vehicle applications, and additions to the Heise LED line, including interior ambient lighting and HID to LED conversion bulbs. Product experts also cover the latest integrations from Axxess and products designed to fit Jeep®, including lower dash speaker pods, dashboard speaker grilles, a soundbar adapter, and more.
“Axxess 2025 New Product Overview” on June 6th at 1:45 PM
Learn about the newest audio integration accessories from Axxess, including a vehicle-specific DSP package, MOST25 audio system interfaces, Total Control series interfaces, output generators, a USB retention adapter, vehicle-specific camera retention interfaces & harnesses, and a series of radio replacement interfaces with Bluetooth® wireless technology. This class will also review Axxess's vehicle-specific interface product line to show how it benefits dealers and installers by making it easy to quickly locate the correct integration solution for the job at hand.
“Metra and Vibe Complete Audio Kits” on June 6th at 3:00 PM
This training takes a deep dive into Metra's exciting new all-in-one premium vehicle-specific audio kits. Developed in collaboration with VIBE Audio, these state-of-the-art audio systems include everything needed to install a premium aftermarket audio system in one convenient package. They come pre-tuned for easy installation and include everything installers need under a single part number. Vehicle applications for these kits include select late-model Jeep® JL and BOSE amplified 2019-2025 GMC Sierra/Silverado, with more applications planned to be released in the future.
"Heise Chasing RGB Products” on June 7th at 4:15 PM
An overview of Heise LED's chasing RGB lighting solutions and education on their unique design that allows them to integrate and work seamlessly together. Product experts will provide live demonstrations on the use and functionality of the Heise Connect app and discuss how offering a diverse selection of compatible products boosts customer satisfaction and opens avenues for repeat business.
"Axxess Audio Integration” on June 7th at 5:30 PM
This training will cover the latest Axxess integrations, focusing on the brand's new vehicle-specific amplifier integration interfaces designed to fit a wide range of vehicles, including select 2007-up Chrysler, 2006-up Ford, and 2003-up Toyota/Lexus/Scion. Launched at SEMA, these interfaces make adding aftermarket amplifiers while keeping the factory radio easy, offering audio installers more flexibility for improving the sound quality of an audio system than ever before. With a streamlined plug-n-play design and no programming required, these interfaces are perfect for efficient audio system upgrades.
Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.com for each training session they will attend. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.com.
About Metra Electronics®
At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.
Simple. Smart. Now Shipping with Maestro Support
LONG BEACH, CALIF., May 7, 2025 – JVC’s Direct Replacement receivers are now officially shipping, giving installers a smarter way to upgrade factory audio systems — without the hassle of custom dash work. First shown at KnowledgeFest Las Vegas 2025, this new product line is designed for today’s vehicles, with a clean fit, premium features, and seamless integration.
And now, with iDatalink Maestro APX kits also shipping, the full solution is in dealers’ hands.
Built around a T-Harness type installation made possible by iDatalink Maestro APX, JVC’s Direct Replacement receivers mount directly into factory dash locations and connect to OEM harnesses — no cutting, crimping, or soldering required.
Now Shipping:
- KW-Z800AW – Clean, modern design with powerful features
- KW-Z1000AW – Larger display and expanded performance
About the New iDatalink Maestro APX Kits:
- 12 kits cover all supported vehicles at launch, giving dealers fewer SKUs and more install flexibility
- Each kit includes metal mounting brackets to adapt to factory dash points
- Includes vehicle-specific T-Harness wiring for true plug-free, streamlined installation
- Requires the ACC-HU-KEN-1 harness to enable full direct-connect capability
Key Product Features:
- Factory-Look Integration with support for over 50 million vehicles
- Hi-Res Audio, Split-Screen CarPlay/Android Auto, Modular Chassis, and more
- Bright 8" and 10" HD displays deliver a high-end look and feel
- Designed to install quickly — and look like it’s always been there
“The combination of our Direct Replacement receivers and the new iDatalink Maestro APX kits gives dealers the tools they’ve been asking for,” said Steve Cote, Director of Sales for JVC Mobile Entertainment. “It simplifies the install, expands compatibility, and preserves the factory look customers love.”
JVC’s ready. iDatalink Maestro’s ready. The next chapter in in-car integration has officially begun.
A Smarter Way to Upgrade Is Finally Here
LONG BEACH, CALIF., May 7, 2025 – It’s official — KENWOOD’s new Direct Replacement receivers are now shipping to dealers across the country. First revealed at KnowledgeFest Las Vegas 2025, this groundbreaking product line gives drivers and dealers a seamless, OEM-style upgrade option that looks as good as it sounds.
Designed to mount directly into factory dash openings, these receivers eliminate the need for expensive dash kits or custom modifications. Thanks to a T-Harness type solution made possible by iDatalink Maestro APX, installation is faster, cleaner, and preserves factory features.
And now, iDatalink Maestro’s APX kits are shipping too, bringing the complete solution full circle.
Now Shipping:
- DAX8000S – Feature-packed KENWOOD model
- DAX800XR and DAX1050XR – Premium eXcelon Reference models with audiophile-focused upgrades
Game-Changing Integration with iDatalink Maestro APX:
- 12 unique APX kits cover the full range of vehicles supported at launch — giving dealers more coverage with fewer SKUs
- Each kit includes metal mounting brackets to secure KENWOOD’s receivers using factory points
- Also includes vehicle-specific T-Harnesses for a clean connection to OEM wiring
- Requires purchase of the ACC-HU-KEN-1 interface harness for direct connection — no cutting, soldering, or crimping needed
UProduct Highlights:
- Fiber Optic Output (XR models only) for pristine signal quality
- Hi-Res Audio, Split-Screen CarPlay/Android Auto, Vibrant HD Displays, and more
- OEM-Style Fit that makes installs look and feel factory
- Compatibility with 50+ million vehicles at launch, and more to come
“This launch isn’t just about new receivers — it’s about a better way to do installs,” said John Lucas, Vice President of Sales for KENWOOD USA. “With the iDatalink Maestro APX kits now available, dealers can simplify their inventory and deliver a premium experience without the hassle of traditional dash kits.”
Ready to ship. Ready to install. Ready to change the game.
Maxxsonics welcomes Chris Brinkley as Regional Sales Manager to the Sales team.
Libertyville, IL – Maxxsonics, a leader in innovative audio solutions for Mobile, Powersports, and Marine applications, is poised for higher success in 2025 with the addition of new Regional Sales Manager — Chris Brinkley. With over two decades of experience in the car audio and mobile electronics industry, Chris Brinkley brings a deep and extensive background in (B2B) sales, installation, training, marketing, vehicle-specific integration, and brand development — along with a deep passion for the mobile audio space.
“I have an extensive background in some of the newest technologies in our industry and hope to help grow the passion, excitement, and drive the popularity of the entire family of Maxxsonics car audio brands,” said Brinkley.
“I am excited to be joining the Maxxsonics team — between the four different brands and their amazing story and history, I couldn't be happier. I'm looking forward to building awareness and showing how good of a partner Maxxsonics can be for its dealers and distributors,” concluded Chris.
Chris’s career began in 2001, and from 2007 to 2011 and again from 2014 to 2022, he served as a manufacturer’s representative covering the TX, OK, LA, and AR territory. In 2022, he transitioned into a larger direct role with another car audio manufacturer, where he was instrumental in sales strategy, technical training, marketing efforts, and overall brand growth. Fluent in both English and Spanish, Chris is uniquely positioned to support a diverse customer base and provide exceptional service across multiple regions.
Over the years, Chris has built strong relationships with dealers and distributors through his hands-on approach, technical expertise, and industry presence.
“Chris has the experience, energy, and industry knowledge we value. He’s joining a team of real enthusiasts and hitting the ground running with a product lineup that continues to gain momentum — from our Jeep and Tacoma STAGE Kits to the strong performance we’re seeing in car audio with Hifonics and Crunch,” said Eddie Ramirez, Maxxsonics National Sales Manager.
Chris Brinkley is expected to play a key role in enhancing Maxxsonics’ market presence, strengthening dealer and distributor relationships, and driving growth across all brand platforms. Known throughout the industry as @caraudiochris, his passion for the category and commitment to dealer success make him a valuable addition to the Maxxsonics team.
“We’re thrilled to have Chris join the Maxxsonics family,” said Alden Stiefel, President of Maxxsonics. “His technical expertise, bilingual communication skills, and passion for the industry make him an outstanding asset to our team. We’re confident that Chris will make an immediate impact and help us take our sales and customer support efforts to new heights.”
Chris Brinkley’s addition to the Sales team reassures Maxxsonics’ commitment to investing in top-tier employee and sales talent to support its growth and innovation initiatives across the mobile audio industry landscape.
Maxxsonics continues to grow its presence across both aftermarket and OEM markets, investing in people, products, and partners to drive long-term success.
Follow the link for complete details on Maxxsonics and their entire family of audio brands. https://maxxsonics.com/
ABOUT MAXXSONICS
Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.
For additional information, go to the corporate website at https://maxxsonics.com/.