Torrance, CA — August 7, 2025 – Rydeen Mobile Electronics is proud to announce the addition of Rex Berfield to its leadership team as Strategic Sales Manager. With over 35 years of experience in the 12-volt industry, Rex brings unmatched knowledge, a proven track record, and deep relationships across the mobile electronics sector.

A seasoned executive, Rex has spent more than two decades in executive sales management, including over 20 years representing a major manufacturer and 12 years managing a successful distribution business. His unique blend of experience across both manufacturing and distribution makes him an asset to Rydeen’s continued expansion and innovation in the mobile electronics marketplace.

“Rex’s understanding of the 12-volt landscape and his ability to build and lead strong sales networks aligns perfectly with our growth goals,” said Phil Maeda CEO. “We’re excited to have him onboard to strengthen our presence on the East Coast and to develop new sales channels.”

In his new role, Rex will oversee Rydeen’s sales initiatives across the East Coast, focusing on both established and emerging channels. He will also play a key role in identifying and expanding into new markets, bringing Rydeen’s innovative product line to a broader audience.

“I’m thrilled to join the Rydeen team,” said Rex Berfield. “Rydeen’s commitment to cutting-edge technology and customer-first solutions is exactly the kind of company I want to help grow. I look forward to contributing to the brand’s continued success.”

With this strategic hire, Rydeen reinforces its commitment to leadership, innovation, and responsive customer support throughout the mobile electronics industry.

For sales inquiries or more information, please contact Rydeen Mobile at 310-787-7880 or This email address is being protected from spambots. You need JavaScript enabled to view it..

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TORRANCE, CA – January 22, 2026 – Rydeen Mobile Electronics, a global leader in advanced vehicle safety and solution-based technologies, is proud to announce the promotion of Rex Berfield to National Sales Manager. This strategic appointment marks a new commitment in Rydeen’s mission to jump-start a new era of brand growth, sales organization and market leadership.

With over 35 years of deep-rooted experience in the 12-volt sector, Berfield brings an experienced track record of managing large-scale manufacturing and distribution networks. Previously serving as Strategic Sales Manager, his promotion to a national leadership role reflects Rydeen’s commitment to the 12-Volt industry and accelerating market penetration within established and emerging sales channels.

"Rex’s profound understanding of the mobile electronics landscape is an important asset that aligns perfectly with our high-intensity growth plans," said Phil Maeda, CEO of Rydeen Mobile Electronics. "By elevating Rex to our National Sales Manager, we are installing a proven architect of sales networks who understands how to translate cutting-edge technology into tangible value for our partners and consumers nationwide".

In his expanded role, Berfield will oversee Rydeen’s national sales initiatives; focusing on solidifying the existing sales network and building new communication frameworks. His primary objective is to eliminate market friction and ensure Rydeen remains the definitive choice for vehicle safety and driver-assist solutions.

"I am honored to lead Rydeen’s national sales efforts at such a perfect moment for the brand," said Rex Berfield. "Our focus is on constructing a “sales engine” that empowers our existing dealer network and delivers responsive, customer-first solutions. We are not just selling products; we are engineering a safer driving experience through innovation".

Berfield’s promotion is effective immediately as part of Rydeen’s broader strategy to enhance internal capability and mentor the next generation of industry leaders.

About Rydeen Mobile Electronics

Rydeen Mobile Electronics is the industry benchmark for safety-focused vehicle technology, dedicated to eliminating traffic accidents and auto thefts through superior engineering. From high-resolution 360-degree vision systems to advanced driver-assistance frameworks, Rydeen delivers "peace of mind" through reliable, cutting-edge designs. Based in Torrance, California, Rydeen continues to set the standard for Product Innovation, Integrity and Quality Products, dominated by their advanced digital mirrors and vision systems in the mobile electronics marketplace. Learn more at www.rydeenmobile.com.