Entrepreneur -- Q: What's your number-one tip to boost your social-media following?

A: First of all, I’m going to state right there’s no one single way to boost your social-media following. It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social media presence and following.

But if you are going to force me to give one single answer, for me it’s all about the content. Now I’m not the first to give this answer but hopefully I can give a meaningful perspective about it.

We’ve all seen the tweets with offers to buy followers. Evidently you can get a new bargain on followers every day. I’m not interested.

To me, it’s not about the volume of followers that I’ve attached to my social channels, it’s about my followers’ linkage and engagement to my “brand.” If I have to forgo the 100,000 bargain followers to get 100 committed people who engage with my content, then so be it. All the better for it.