Forbes -- Both B2B and B2C companies can benefit greatly from devoting resources to initiatives that help develop customer loyalty. Gartner, a technology research firm, estimates that by 2018, B2B businesses that employ effective personalization techniques on their e-commerce websites will outsell competitors who lack this personalization by 30%.

On average, loyal customers are worth up to 10 times as much as their initial purchase. To increase the likelihood that your company sees, and benefits from, this repeat business, consider implementing the three measures discussed here. Each idea has been tremendously beneficial as Varsity Tutors has grown from operating in one city to several dozen.

1. Develop a positive feedback loop

One of the best ways to encourage customer loyalty is to develop a positive end-to-end user experience that makes your consumers return again and again. Your user experience begins when a potential customer first learns of your brand, and it continues through his or her use of your product or service.

Why is user experience so important? One-third of consumers cite a positive experience as a significant factor in their brand loyalty. Conversely, up to 2/3 of customers see a negative experience as a compelling reason to change brands.

Read the rest of the story here: http://www.forbes.com/sites/chuckcohn/2015/08/17/how-to-develop-customer-loyalty-for-your-product-or-service/