CV & DA Holdings, Inc. (CVDA), owner of the Diamond Audio, Cerwin-Vega Mobile, and Caché brands has announced the hiring of Wayne Messina, Jr. as its Outside Sales Manager for the Texas, Oklahoma, Louisiana, Arkansas, and Mississippi territories.

Wayne brings extensive years of sales experience throughout his 12V career and previously held various positions with a prominent distribution company servicing the aforementioned states.

Wayne looks forward to reaching out to all retailers in the very near future and is pleased to be working in a market that he calls “home”. Wayne will be based out of his office in Louisiana and can be contacted directly at 504-738-4618 or via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

"Over the past 10 years, I was tasked with developing business strategies and developing new relationships throughout all retail channels to continually grow sales. I am very excited to join the CVDA team and truly appreciate this opportunity. My plan is to hit the pavement hard and go full-speed and show what Cerwin-Vega Mobile and Diamond Audio has to offer in the market”, adds Wayne. Karl Giles, Eastern Regional Sales Manager and Justin Miller, Western Regional Sales Manager, will continue to assume their current sales management duties for CVDA.