Mobile Electronics Magazine

Switch to desktop

Alpine Electronics of America has announced the hiring of a new sales rep firm for its aftermarket division. Dynamic Sales & Marketing has been appointed to represent the company throughout the state of Florida.

The Alpine brand will be represented by Dynamic Sales & Marketing president John Schneid and sales consultants Bruno Maffucci and Juan Carlos Iglesias.  Dynamic was formed in 2002, having evolved from Ron Schneid & Associates, a sales rep firm founded in 1975 by John’s father Ron Schneid.

Within two years of establishing Dynamic, John Schneid successfully increased sales over 300 percent.  Besides serving as president, his role includes sales forecasting, program implementation and key account management.  Maffucci has over 33 years of retail, wholesale and sales rep experience.  He has worked for Dynamic for almost 20 years and services customers in central and northern Florida.  

Iglesias joined the team in 2011 and services customers in southern Florida.  Prior to arriving at Dynamic, Iglesias worked in wholesale and retail channels for the automotive and cellular industries.  Collectively, the current Dynamic staff has over 60 years of experience in sales and marketing within the electronics industry.  They are known for their focus on superior customer service.

“Alpine looks forward to working with the Dynamic Sales & Marketing team and supporting them as they share the Alpine Restyle program with our retail partners in Florida,” said Mike Anderson, assistant vice president of sales, Alpine Electronics of America, Inc.

Dynamic Sales & Marketing is located in Port Richey, FL.  They can be reached at 727-478-4385, via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it., or through their website at www.dynamicsalesmarketing.com

November 19, 2019 -- Alpine Electronics of America, Inc. is now shipping the 6.5-inch INE-W970HD Universal Navigation System. The INE-W970HD has reliable, built-in navigation as well as added infotainment features for a drive that’s exciting from the start of the engine to the destination.

The INE-W970HD has a 6.5-inch WVGA display and Swipe Graphical User Interface that’s optimized for in-vehicle smartphone use so drivers can access Apple CarPlay® or Android Auto™ for music, messages, and navigation while keeping their eyes on the road. A built-in Bluetooth® external pre-tuned microphone is also available so you can answer phone calls or play your music hands-free using voice commands.  

Use your smartphone navigation to get you to your next adventure, or when you lose service, rely on built-in navigation with 3D mapping and Turn-By-Turn driving directions delivered by Text-To-Speech (TTS) technology. For added driving assistance, add front and rear-view camera systems with the INE-W970HD’s two composite camera inputs.

Play your music from your smartphone or the built-in HD Radio™ Tuner for AM/FM radio stations. If CDs are your style, use the built-in CD mechanism to listen to your favorite artists. For more music options, the INE-W970HD is SiriusXM™ Satellite Radio-Ready to give you the entertainment you crave (tuner and subscription sold separately). Various music file formats include FLAC/WMA/AAC/OGG/APE/MP2 playback via USB.

Control the bass, mid, and treble levels of your music without skipping a beat or taking your eyes off the road with the convenient sound button with balance and fader choices displayed on the touchscreen of the INE-W970HD.

Need a power boost? Alpine’s 4-Channel KTA-450 Power Pack Amplifier (sold separately) is small enough to install behind the INE-W970HD yet packs a big power boost that doubles your sound system’s power during powerful music passages using Alpine’s exclusive Dynamic Peak Power technology. It’s the perfect power addition for vehicles that don’t have space for a traditional amplifier.

Put it in park after a long drive and use the built-in DVD mechanism for a personal drive-in movie experience or use the included HDMI input to bring up the entertainment on your smartphone. When plugged into the HDMI cable, your smartphone’s app layout is mirrored on the INE-W970HD’s touchscreen, so you can view the content on your phone on the 6.5-inch screen.

The INE-W970HD is available now at Alpine Authorized retails or online at www.alpine-usa.com through Crutchfield for $799.95. Installation options can be found on the Alpine-USA website through the store locator.

AUBURN HILLS, MICH. – Dec. 16, 2020 – Alpine Electronics of America, Inc., an Alps Alpine Group Company, named their 2020 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the virtual Brand Summit held on Dec. 10, 2020. The Rep Firm of the Year awards recognizes independent and direct reps who have shown a strong commitment to the Alpine brand, providing exceptional sales and marketing growth.

“During this unprecedented time, our independent and direct reps have remained consistent in providing support to our Alpine Authorized Retailers,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We recognize their commitment to Alpine’s business strategy and commend them for their contribution to growing the brand in 2020.”

During the ceremony, Santa Fe and Tech Marketing were named the 2020 Co-Independent Rep of the Year. The team from Santa Fe, Jeff Henshaw, Eric Baltzer, Matt Macias, and Anthony Rawlings, was recognized for their strong sales growth in the sound system category and a focus on driving sales initiatives and loading effective sound system displays and products at their dealerships.

The team from Tech Marketing, Richie Holtzman, Mark Barber, Steve Paul, and Dennis Montgomery, were also recognized for their growth in sound system sales that contributed to Alpine’s overall growth in the category. They also maintained consistent communication with their dealers and drove Alpine sales and marketing initiatives and content.

Colette Beaudoin was named the 2020 Direct Rep of the Year for her tremendous sales growth in the sound system category. Colette was also praised for her consistent communication with her dealers, embracing a new way of promoting the brand through social media. Colette recently celebrated her 25th anniversary with Alpine.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2020.

Alpine Media Contact

Allison Saunders

This email address is being protected from spambots. You need JavaScript enabled to view it.

(586) 719-8966

Alpine Electronics, Inc. is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Asia, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products. Alpine Electronics, Inc. is a wholly-owned subsidiary of ALPS ALPINE CO., LTD. 

Alpine Electronics of America, Inc. has redesigned its website for the U.S. aftermarket.  The website -- www.alpine-usa.com -- prominently features the Alpine Restyle dash systems while still supporting the entire aftermarket product line.    
Over the past two years, the company has shifted its focus to the Alpine Restyle series of products.  As a result, the website was redesigned to highlight the Alpine Restyle dash systems and give users a full experience of the products and how they integrate in the vehicle.  The centerpiece product is the X009, a 9-inch screen system with audio, video, navigation and Bluetooth® features that comes with a vehicle specific dash kit and harness. Since each X009 system is compatible with a specific vehicle, it is important for users to see each product installed in an actual vehicle dashboard.    
“The new website, like our other Alpine Restyle marketing initiatives, is designed to increase awareness amongst consumers about our vehicle specific dash systems in an easy-to-understand format.  The website annually receives around four million unique visitors, so it plays a vital part in driving them to authorized Alpine retailers for a premium product experience,” said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc.
The first images that greet users on the home page are large rotating billboards for select products and promotions.  The recently launched Alpine Restyle cable TV commercial currently occupies one of the billboard spots.  The remainder of the home page highlights the Alpine Restyle 9-inch dash systems which are featured in the “New Restyle Arrivals” area.  Clicking on any of the images takes the user to a dedicated product page for that system.  
To further support the Alpine Restyle dash systems, a new “Restyle My Truck” dash configurator is available from the home page menu bar.  To get started, users are prompted to select the make, model, vehicle trim and dash trim of their truck or SUV.  Once done, the 9-inch and/or 8-inch Restyle dash system that is compatible with their vehicle is presented.  By choosing the desired Restyle dash system and pressing the “Restyle My Truck” button, the applicable product page is served and provides the user with detailed information about the system.  A “Contact an Expert” button is found on every 9-inch and 8-inch Restyle dash system product page and connects the user to an authorized Alpine retailer near their location.  
Social media engagement provides another way for Alpine to connect with its fans, and enthusiastic consumers and retailers often share photos of Alpine products installed in their vehicles.  To optimize the valuable trove of Alpine photos on the web, an “Alpine Owner’s Showcase” was implemented on the website’s homepage.  A photo collage of 9-inch Alpine Restyle dash systems installed in various vehicles shows how the 9-inch screen transforms the dash while providing a factory-like finish.  The photos are captured from Alpine’s Facebook (facebook.com/AlpineUSA), Instagram (instagram.com/AlpineUSA) and Twitter (twitter.com/AlpineUSA) feeds and are continually updated.  Information about the authorized Alpine retailer who installed the system is displayed when applicable.
All Alpine products are accessible through the “Products” button on the menu bar.  The Alpine Restyle systems appear first in the Products section, but users can quickly jump to other Alpine products by pressing the “Alpine Products” button in the top black border.  All other Alpine products are grouped by category for easy identification.
Back-end improvements have also been applied to the website for enhanced overall usability.  The website utilizes a responsive design so that the content layout automatically adjusts to the size of the screen that is in use.  This design ensures a consistent page experience no matter the device (smartphone, tablet, laptop, etc.) that is being used.

Detroit, Mich. -- November 25, 2019 – Alpine Electronics of America, Inc. will attend the 2019 Jeepers Holiday Bazaar at the Showboat Hotel in Atlantic City, New Jersey from Saturday, December 7 – Sunday, December 8. This new, Holiday-themed Jeep® event will feature a large selection of vendors, kid-friendly activities, and a Holiday-themed Jeep® decorating contest that’s sure to get attendees in the Holiday spirit.

Alpine is excited to sponsor the 2019 “Photos with Santa” station. Event attendees can receive a free kid’s photo with Santa, located next to Alpine’s Booth in the Showboat Hotel event floor. Stop by Alpine’s Booth afterward for free giveaways.

The booth will also be stocked with the latest vehicle-specific Audio and Video technology, as well as premium sound system upgrades with easy Plug-and-Play installations built to directly fit select Jeep® models.

Making its first Jeep® event debut is Alpine’s solution for the new 2018 – Up Jeep® Wrangler and 2019 – Up Jeep® Gladiator: The 9-inch Weather-Resistant X409-WRA-JL Navigation System with Off-Road Mode. This solution, built for easy, Plug-and-Play installation, will enhance the lifestyle of any Jeep® driver, from the adventurous Off-Roader to the day-to-day commuter.

The new 9-inch Weather-Resistant X409-WRA-JK Navigation System with Off-Road Mode for the 2011 – 2018 Jeep® Wrangler will also be on display, where visitors can witness faster screen performance and a new interface that’s designed to deliver an entertaining in-vehicle experience in any driving condition.

All Alpine booth products will be showcased in a store-front display that allows visitors to demo products with an on-site Alpine staff member and find the perfect solution for their Jeep®. All products are available for purchase with special, event-only pricing available throughout the duration of the event – perfect for fulfilling a Holiday wish list.

Alpine’s Jeep® Wrangler will be on-site, loaded with the new X409-WRA-JL, a PSS-22WRA Weather-Resistant Sound System Upgrade, an HCE-TCAM1-WRA Spare Tire Mount Rear-View Camera, and an HCE-C2600FD4 Front View Camera.

Tickets to the 2019 Holiday Jeep® Bazaar are $8 per day if purchased in advance, with a $15 charge at the door. Kids 12 and under are free. Learn more about the event and Alpine’s involvement by visiting Alpine’s Facebook Event Page.

Jeep® is a registered trademark of FCA US LLC.

[Detroit, August 15, 2019] – Alpine Electronics of America, Inc. will attend the 2019 Ocean City Jeep® Week at the OC Convention Center in Ocean City, Maryland from Thursday, August 22 – Sunday, August 25. Over 10,000 people and 1,800 Jeep® vehicles are anticipated at this year’s free, Jeep®-only event, spread out between Beach Crawls, a Beach Sand Course, and vendor show at the convention center.

Fresh off its debut at the 2019 Toledo Jeep® Fest, Alpine will bring the new Event Truck and Trailer so visitors can chat with Alpine event staff and experience the latest in-vehicle technology, all from the comfort of an air-conditioned lounge area located in the trailer. Both the truck and trailer will be staged near the Alpine booth space, located in the parking lot of the convention center.

Alpine’s booth will be stocked with the latest vehicle-specific Audio and Video technology, as well as premium sound system upgrades with easy plug-and-play installations built to directly fit Jeep® Wrangler models. All products are available for purchase during the event with special, event-only pricing and free giveaways.

Thanks to Alpine’s event partner Proline, an installation crew will be on-site so visitors can drive home with their Alpine purchase installed. The installation space will be located directly next to the Alpine booth space near the front entrance of the convention center parking lot.

Demo vehicles will also be on-site, like Alpine’s 2015 Jeep® Wrangler, loaded with a 9-inch X209-WRA-OR Weather Resistant Navigation System with Off-Road Driving Mode, a PSS-22-WRA Weather-Resistant Sound System Upgrade, an HCE-TCAM1-WRA Spare Tire Mount Rear-View Camera, and an HCE-C2600FD4 Front View Camera.

You can also see Alpine’s Jeep® during the Beach Crawl on Thursday, August 22, where over 1,200 Jeep® drivers meet over the course of four days to cruise the Ocean City Beach in front of over 200,000 visitors. The Alpine Jeep® will also be staged at the Fish Tails Kickoff Party Thursday night from 6:00 p.m. – 10:00 p.m.

Visit Alpine’s booth and enter for a chance to win an Alpine I.C.E. Cooler. The winner will be randomly chosen from the entries and notified via email following the event.

Alpine will also provide a 7-inch i207-WRA Mech-Less System with Apple CarPlay™ and Android Auto™ for the Ocean City Jeep® Week raffle.

Jeep® is a registered trademark of FCA US LLC.

Detroit, July 22, 2019 – Alpine Electronics of America, Inc. will attend the 2019 Toledo Jeep® Fest in downtown Toledo, OH from August 9 – August 11. This will be Alpine’s first year attending the free, Jeep® -only event, located just a few short hours away from Alpine’s new headquarters in Auburn Hills, MI. Over 3,000 attendees are anticipated at this year’s event.

Toledo Jeep® Fest will be the first event with the new Alpine Event Trailer, a 42’ x 8.5’ x 8’ 2019 inTech aluminum trailer designed to elevate the consumer event experience. Visitors can chat with Alpine event staff and experience the latest in-vehicle technology, all from the comfort of an air-conditioned lounge area located in the trailer.

The trailer is pulled by a 2018 Dodge Ram® 3500 SLT Crew Cab loaded with an Alpine Halo9, with 9-inch floating display and smartphone integration Apple CarPlay™ and Android Auto™. Both the truck and trailer will be staged near the Alpine booth space, located at Vendor Midway on St. Clair St. from August 10 – August 11 during the All-Jeep® Festival & Park-n-Shine Show.

Alpine’s 80’ x 40’ booth space, located on Adams St. and St. Clair St., will be stocked with the latest vehicle-specific Audio and Video technology, as well as premium sound system upgrades with easy plug-and-play installation built to directly fit Jeep® Wrangler models. All products are available for purchase during the event with special, event-only pricing and free giveaways.

Thanks to Alpine’s event partner Car Stereo One, an installation crew will be on-site, so visitors can drive home with their Alpine purchase installed. The 80’ x 40’ installation space will be located on Jackson St. and Superior St.

Demo vehicles will also be on-site, like Alpine’s 2018 Jeep® Wrangler JKU, “Hellbender,” loaded with the 9-inch X209-WRA-OR Weather Resistant Navigation System with Off-Road Driving Mode and a PSS-22-WRA Weather-Resistant Sound System Upgrade. Hellbender also has a custom-built motorized sled that pulls out from the rear of the vehicle to reveal two custom black Alpine I.C.E. Coolers – perfect for tailgating.

Visitors can see Hellbender at the Alpine-sponsored Parade Staging Zone at the Toledo Zoo and again during the Toledo Zoo Parade on August 10, with a special guest appearance by Toledo Mud Hen mascot, Muddy the Mud Hen. Muddy will ride inside of Hellbender during the parade, shooting Alpine T-shirts out of the customized attached T-shirt cannon. The parade starts at 11:00 a.m. on Summit St. and Monroe St. and ends at Summit St. and Jackson St. Hellbender will be staged at the Alpine booth for the remainder of the event.

Visit Alpine’s booth and enter for a chance to win an Alpine I.C.E. Cooler. The winner will be randomly chosen from the entries and notified via email following the event.

Jeep® is a registered trademark of FCA US LLC.

TWICE -- Alpine plans to launch the industry’s first 10-inch in-dash A/V-navigation system.

The product, which won a 2016 CES Innovation Award, will be part of Alpine’s Restyle series of car-navigation systems, which are bundled with dash kits for specific SUVs and full-size trucks to retain a factory look. The systems also come with iDatalink Maestro OEM-integration module, which plugs into a vehicle’s databus to retain factory features when the factory radio is removed.

Up until now, the maximum screen size in the Restyle series has been 9 inches.

product description on the Consumer Technology Association’s website says Alpine’sX110-SLV 10-inch Restyle Dash System is designed for 2014-up Chevy Silverados, comes with a dash kit that replaces OEM audio controls, and connects to an optional add-on module. The module enables the head unit to control vehicle accessories.

Read the rest here: http://www.twice.com/news/navigation/alpine-s-restyle-x110-slv-dash-av-navigation-system-will-be-industry-s-first-10-inch-display/59399

AUBURN HILLS, Mich. (Apr. 13, 2020) – As a commitment to serving the industry, Alpine Electronics of America, Inc. has continued to invest in the aftermarket sales division by creating a new position that supports 12-volt sales and activities.

This morning Alpine welcomed new hire Ed Moriarty as Assistant Vice President of the Brand Business Unit at the Headquarters location in Auburn Hills, MI. Moriarty has an extensive background in OEM and a wide range of experience in sales, product development, marketing, and customer support.

As the former Vice President and General manager for Car Audio in the Americas and the Asia Pacific at Harman International, Moriarty was responsible for all Branded Car Audio business and was instrumental in increasing revenue. He also held positions at TA instruments and Bose Corporation.

“I’m thrilled to start at a company that has such a large presence in the mobile electronics industry,” Moriarty said. "I look forward to collaborating with our network of sales representatives and contributing to the support and growth of Alpine’s Authorized Retailers.

Moriarty will oversee channel management, supporting the sales representatives and sales activities in the Brand Business Unit.

“Ed’s background speaks volumes to his business and team development, as well as his history of implementing successful sales and marketing strategies,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We are thrilled to welcome him into the Alpine family.”

Anderson will continue to support the Brand Business Unit as the Vice President and General Manager overlooking all division activity and planning.

Alpine Electronics, Inc. is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Asia, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable and eco-friendly automotive electronics products. Alpine Electronics, Inc. is a wholly-owned subsidiary of ALPS ALPINE CO., LTD.  

Detroit, November 26, 2019 – Introducing the 9-Inch X409-WRA-JL Weather-Resistant Navigation System with Off-Road Mode. This mech-less (no CD/DVD) in-dash audio/video/navigation (AVN) system is a direct-fit solution for the new 2018 – Up Jeep® Wrangler and 2019 – Up Jeep® Gladiator.

Enhancements to the user interface for faster screen transitions, as well as added features based on industry research, has made the X409-WRA-JL an ideal upgrade for the active weekender looking to enhance their adventures. 

The X409-WRA-JL is designed for Plug-and-Play installation and includes a vehicle-specific dash bezel and factory-compatible wiring harness to create a direct-fit solution for the dash and integrated operation in the vehicle, so factory features like the volume knob, steering wheel controls, and HVAC system are retained.

Built to handle the toughest of outdoor conditions, the weather-resistant X409-WRA-JL is rated IP53 for protection against dust and ingress. The dash bezel is precisely fitted to house the screen so no water or dust can enter the electronics assembly. The high-visibility screen delivers cleaner, brighter images even when off-roading on rugged terrain.

As many Jeep® owners enjoy off-road activities like trail rides, the X409-WRA-JL comes equipped with Off-Road Mode with off-road centric vehicle information like vehicle tilt, tire pressure, optimized camera view, and FunTreks trailhead POI database displayed on the large, 9-inch screen. Drivers can revisit their favorite off-road adventures through Off-Road Trip Recording.

The large, 9-inch screen has a WVGA display, Capacitive Touch, and Swipe Graphical User Interface that’s optimized for in-vehicle smartphone use so drivers can access Apple CarPlay® or Android Auto™ for music, messages, or maps while keeping their eyes on the road. Built-in Bluetooth® is also available for hands-free calling and audio streaming.

Third-party driving maps like Google Maps and Waze are available through Apple CarPlay® or Android Auto™, or in areas that don’t have strong cellphone service, the X409-WRA-JL comes equipped with built-in navigation with Turn-By-Turn and Pinch-to-Zoom maps of the United States, Canada, and Puerto Rico with The Latest Map Guarantee.

The X409-WRA-JL retains the factory rear-view camera with three additional camera inputs that can be assigned as a front or side camera. For multiple camera systems, the KCX-C250MC Multi-Camera Selector (sold separately) allows the camera systems to be easily controlled right from the touchscreen.

Display up to eight accessories directly from the touchscreen by adding the optional KAC-001 External Accessory Controller. Assign graphical icons to the accessories for quick identification and control through a pulsed, latched or momentary output. 

Audio entertainment sources include a built-in HD Radio Tuner™, Pandora® via a smartphone, iPod/iPhone® music, various music file formats including FLAC/MP3/WMA/AAC/HE-AAC playback via USB and SiriusXM™ compatibility (tuner and subscription required). 

For even more entertainment options, a “Media” center that matches the factory look is added to the lower, right-hand side of the dash with one HDMI input, dual USB for smartphone access (one device at a time) or charging, and an Aux input.

The X409-WRA-JL is available now at Alpine Authorized retails or online at www.alpine-usa.com through Crutchfield for $2999.95. Installation options can be found on the Alpine-USA website through the store locator.

 

Jeep® is a registered trademark of FCA US LLC.

 

Alpine Media Contact

Allison Saunders

This email address is being protected from spambots. You need JavaScript enabled to view it.

(586) 719-8966

July 15, 2019 -- Alpine Electronics of America, Inc. introduces the new Alpine Event Trailer, the latest investment supporting the 12Volt independent retailer channel. The trailer will be used during consumer events for dealer sales and marketing support.

The Alpine Event Trailer is a 2019 InTech Aluminum Trailer measuring at 42’ x 8.5’ x 8’. It serves as an extension of the sales floor, where consumers can relax during an event and chat with dealers and Alpine staff in an air-conditioned lounge area.

“We’re excited to debut our Alpine Event Trailer as a continued investment to the 12Volt industry,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We believe having this trailer at events will elevate the consumer experience, increase the awareness of the Alpine brand, and grow the business of our 12-volt partners.

While inside the trailer, consumers can also experience Alpine’s latest in-vehicle technology, like the Alpine Halo9 with 9-inch floating display and smartphone integration like Apple CarPlay™ and Android Auto™ and the iLX-F259 with a customizable user interface. 

The trailer is pulled by a 2018 Dodge Ram® 3500 SLT Crew Cab, loaded with an Alpine Halo9 and a full X-Series Sound System. Besides serving as a lounge area, the trailer will also be used to transport event assets, like demo vehicles and VOC (voice of consumer) kiosks.

The first scheduled appearance will be in Toledo, Ohio Friday, August 9 – Sunday, August 11 for the 2019 Toledo Jeep Fest. This will be Alpine’s first year attending the event. The trailer will also be at the 2019 Ocean City Jeep Week Thursday, August 22 – Sunday, August 25.

Check out the trailer’s cross-country journey on Alpine’s social media platforms and follow for updates on when it will make its way to a city near you.

3-7-2017 -- In the February issue of Mobile Electronics, an incorrect photo was used for the Alpine mention on page 22. The correct image can be seen above for the iLX-107 Alpine Wireless CarPlay head unit. 

We apologize for the error. 

Alpine Electronics of America, Inc. has announced the retirement of Joel Kaplan, Western Region Sales Manager for the aftermarket division. Kaplan will be replaced by 12-volt industry veteran Ken Wiseman.

Kaplan worked in the 12-volt industry for 34 years. He started as a sales rep for the Mark Granby Company in 1983. Alpine was one of their featured brands, and Kaplan’s Southern California territory included Orange County, San Diego County, and the Inland Empire. In 1989, he joined Alpine as a direct sales rep and continued to service the same geographic area. Kaplan went on to become Alpine’s Western Region Sales Manager, a position he held for 20 years. Known for his warm smile and friendly demeanor, Kaplan shared some thoughts about his time at Alpine and his philosophy towards helping others.

“I truly enjoyed working with our sales force who I felt were the finest in our industry, and our Alpine dealers who greatly contributed to our long-term success,” explained Kaplan. “In retirement, I want to give back to humanity by volunteering with organizations that bring food into the homes of people in need.”

Kaplan’s last day at Alpine will be January 26. He is also looking forward to spending time with his wife and two children and enjoying his favorite hobbies, hiking, skiing, and offshore fishing.

Wiseman also has a long history in the 12-volt industry, with over 33 years of experience. He started in retail sales in Southern California, then joined the manufacturer side of the business in 1989. From 1989 to 2017, Wiseman worked in management at four major 12-volt manufacturers. He held various positions including Regional Sales Manager, National Sales Manager, Director of Sales and Marketing, and Director of Audio. In the last 12 years, he was instrumental in helping to build amplifier and speaker business, which helped boost these product categories within the overall industry.

“I’m grateful for such a long tenure in our industry and am looking forward to sharing my knowledge in my new role with Alpine,” said Wiseman.

“We appreciate all that Joel has done for the Alpine business in the past 29 years and wish him an enjoyable and rewarding retirement,” said Mike Anderson, Vice President and General Manager, Alpine Brand Business division. “We also welcome Ken to the team and know he’ll bring a wealth of experience and expertise to his role.”

August 17, 2020 - North Andover, Mass. - The Mobile Electronics Association is proud to present interviews and insights with leaders in the Mobile Electronics Industry. Chris Cook, MEA President, will be conducting an interview  with Mike Anderson, Vice President and GM of Apline Electronics of America. He will share his insights and perspective as it relates Alpine and the future of the mobile electronics industry.
 
You don't want to miss this one!
 
Details: Friday, August 21 at 12:00 PM Eastern
 
 
 
 
August 24, 2020 - North Andover, Mass. - The Mobile Electronics Association is proud to present interviews and insights with leaders in the Mobile Electronics Industry. Chris Cook, MEA President, conducted an interview with Mike Anderson, Vice President and GM of Apline Electronics of America. He shared his insights and perspective as it relates Alpine and the future of the mobile electronics industry.
 
If you missed this one, you can now listen via podcast on SoundClould or Apple Podcasts. You can also watch the full presentation on-demand.
 
To listen or watch go to: http://mobile-electronics.com/podcast
 
 
 

Fleet of Three Trucks Will be Used for Dealer and Consumer Events

Torrance, Calif. (May 24, 2018)– Alpine Electronics has unveiled a fleet of three new demo trucks which will bring immersive Alpine sound experiences to dealers and consumers.  The 2018 trucks-- a Toyota Tacoma, Ford F-150, and Ram 1500 --are mobile showcases for the Alpine HALO9 in-dash system and X-Series sound system products.

“The trucks are not just eye candy for the road,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc.  “They are part of a complete training and event package that Alpine Brand Specialists will deploy at authorized retailers and consumer events where attendees can receive immersive and impactful sound demos.” 

The demo truck experience includes in-truck sound demos and hands-on product education sessions to give guests a better understanding of the materials and processes used in these high-end products.

Alpine In-Dash, Sound, and Camera Systems

The trucks essentially feature the same Alpine systems, with the iLX-F309 Alpine HALO9 as the centerpiece of each set-up.  The Alpine HALO9 is a mech-less system with 9-inch touch screen featuring Apple CarPlay®, Android Auto™, and Bluetooth®wireless technology.  Its unique design allows the 9-inch screen to “hover” above the dash board, eliminating the need for custom installation of the large screen. 

Each truck’s sound system consists of a sound processor and X-Series speakers, amplifiers, and subwoofers, with the Tacoma and F-150 systems measuring at 2300W RMS and the Ram 1500’s system at 3200W RMS.  The F-150 and Ram 1500 have a custom 3-way system in the front consisting of the woofer from the X-S69C 6x9-inch set, along with the X-S65C 6.5-inch component set installed in custom A-pillars.  The Tacoma uses the X-S69C 2-way speakers in the front factory locations.  X-Series 6.5-inch speakers are used for rear fill on all the trucks and are installed in the factory speaker locations.

For bass impact, the Tacoma and F-150 both feature a single X-W10D4 10-inch subwoofer in a ported enclosure.  The Ram 1500 has two X-W10D4 subwoofers in a pair of custom sealed boxes installed under the truck, with the subwoofers mounted in the floor and firing upwards into the cab.  In all the trucks, the subwoofers are powered by the X-A90M mono amplifier (two X-A90Ms are in the Ram 1500), while two X-A70F 4-channel amplifiers support the front and rear speakers.  Tying the entire sound system together is the PXE-0850S wireless digital sound processor.  With its 12 channels of outputs, the PXE-0850S allows for the management of complex, multi-channel systems and lets users apply detailed sound tuning and adjustments through a smartphone or PC app. 

The HCE-C2600FD multi-view front camera and the factory rear camera provide peace of mind when driving, while the KCX-C2600B front and rear camera selector enables quick toggling between the front and back camera images.

Additional Accessories

Stinger sound damping products, wire, and wiring accessories are used in the trucks.  The Ram 1500 is equipped with KMC Wheels which were provided by Wheel Pros and are used with Pro Comp tires.  The Tacoma and F-150 feature ProComp wheels and tires.  Bak Industries tonneau covers are installed on the truck beds. 

Regional Coverage

The trucks will mainly reside in three regions, with the Tacoma based in California, the F-150 in Texas, and the Ram 1500 on the east coast.  Authorized Alpine retailers are encouraged to contact their sales rep for information about the schedule for each truck.

Toyota and Tacoma are registered trademarks of Toyota Motor Corporation. Ford and F-150 are registered trademarks of Ford Motors Corporation.Ram is a registered trademark of FCA USA, LLC. CarPlay is a trademark of Apple, Inc., registered in the U.S. and other countries. Android Auto is a trademark of Google Inc.The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Alpine Electronics, Inc. is under license.Othertrademarks and trade names are those of their respective owners.

July 20, 2017 -- Alpine Electronics of America, Inc. today announced that the Tech Marketing rep firm has joined Alpine’s aftermarket sales force. Based in Roswell, Georgia, Tech Marketing is representing the Alpine product line in several southeast states.

Six members of the Tech Marketing team are servicing the Alpine product line.  Ron Holtzman founded Tech Marketing in 1980 and now serves as CFO of the company.  President Richie Holtzman is responsible for Georgia, southern Alabama, and southern Mississippi.  Rep Dennis Montgomery covers North Carolina and South Carolina; Steven Paul covers Tennessee, northern Alabama, and northern Mississippi; while Jim Branyon handles specialty markets.  Mark Barber, who represented Alpine for many years at his previous company, has joined the Tech Marketing team as the Vice President of Expeditor and New Car Dealer Sales with a focus on the Alpine Restyle vehicle-specific products.

The Tech Marketing members share a passion and commitment to the 12 volt aftermarket and are well known in the industry.  All together, the men have a total of 164 years of combined experience in the consumer electronics industry. 

“The Tech Marketing team has extensive experience in the 12 volt aftermarket industry, and we look forward to working with them as they represent Alpine products among our retail partners in the southeast,” said Mike Anderson, Assistant Vice President of Sales, Alpine Electronics of America, Inc.

The Tech Marketing team can be reached through their main office at 770-377-3818, via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it.,%20">This email address is being protected from spambots. You need JavaScript enabled to view it., or through their website at www.techmarketingse.com.

Includes Alpine’s Newest 9-Inch In-Dash System

Torrance, Calif. (Oct. 30, 2018)— Alpine Electronics today unveiled its newest demo vehicle, a 2018 four-door Jeep Wrangler, at the Specialty Equipment Market Association (SEMA) Show in Las Vegas which runs today through Nov. 2, 2018. This custom-made Wrangler is ready for a casual day on the trail or a tailgating party at the stadium and includes a multitude of features to meet any need in either situation. 

“This Wrangler showcases our newest product, the i209-WRA-JL,” said Mike Anderson, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “The i209-WRA-JL is the first 9-inch aftermarket screen system for the 2018 four-door Jeep Wrangler, and we’re excited to unveil it in this unique vehicle at the SEMA Show.”

Debut of the i209-WRA-JL

The Alpine infotainment system in the demo vehicle centers around the i209-WRA-JL, a 9-inch touch screen system making its debut at the SEMA Show. The i209-WRA-JL is compatible with the 2018 four-door Jeep Wrangler and is the first aftermarket 9-inch screen upgrade for this model.

The i209-WRA-JL’s mech-less design features AM/FM, Apple CarPlay®, Android Auto™, HD Radio™, Bluetooth®wireless technology and is SiriusXM-Ready™ (requires tuner and subscription, sold separately). The 9-inch capacitive touch screen is surrounded by a ruggedizeddash bezel, which has hard keys for the most commonly used infotainment sources.

Dual-Zone Infotainment System

A dual-zone, 1680-watt Alpine sound system takes over the Wrangler. For everyday drives, the main cabin is supported by the PSS-23WRA, a 300-watt powered system upgrade for2018 and future model years four-door Jeep Wrangler models that do not have the optional factory Alpine premium sound system. This system consists of the PWE-S8 powered subwoofer, KTP-445U 4-channel compact amplifier, SPR-10TW 2-inch component tweeters, and a remote bass knob. The subwoofer and amplifier are mounted under the front passenger’s seat, while the tweeters fit into the factory locations.

When it’s time torest on the trail or join a tailgate party, the Wrangler’s second sound system is ready to amp up the fun. This 1380-watt, second zone sound system ispowered by two X-Series amplifiers, the 4-channel X-A70F and the mono X-A90M, mounted in the cargo area. Also in the cargo area is a PXE-0850S advanced wireless digital sound processor, which allows for proper sound tuning from the convenience of the compatible smartphone app. One pair of R-Series R-S65 6.5-inch coaxial 2-way speakers is mounted in custom pods located in the rear hatch ceiling, while an R-W12D4 R-Series 12-inch subwoofer supplies emphatic bass.

Smittybilt Stryker front and rear bumpers are mounted on the Wrangler, and both bumpers have Pro Comp lights installed in them. To assist with viewability, an HCE-C2600FD4 front camera and HCE-C2100RD4 rear view camera are installed in the bumpers. Both cameras are controlled by the Alpine KCX-C250MC multi-camera selector interface, allowing for easy back-and-forth switching of the camera images on the i209-WRA-JL’s screen. A Pro Comp light bar provides additional lighting when needed and can be controlled from the i209-WRA-JL’s touch screen via the Alpine KAC-001 external accessory control module.

Custom-Designed Fun

Custom modifications transformed the Wrangler into a rolling entertainment zone. The interior seats are wrapped in smooth grain black Napa leather and feature a gray, custom-stitched design inspired by the pattern on the speaker grills.

The factory hatch door was replaced with a custom door that motorizes out and up, to be used as an awning to provide some welcome shade from the sun. A bench slides out from the hatch, then drops and unfolds once it clears the bumper, revealing black leather seating that matches the Wrangler’s interior. A custom chamber with a built-in drink cooler and the R-W12D4 subwoofer is attached to the back of the bench and slides out along with it. 

The Wrangler was customized by Define Customs of Orange, Calif. The vehicle is on display at the SEMA Show in the Smittybilt booth (South Hall, #35061) and will be used at Alpine consumer and retailer events throughout 2019. The i209-WRA-JL will be available at authorized Alpine retailers in February 2019.

Alpine Electronics of America, Inc. is solely responsible for the design and marketing of Alpine Restyle products. Alpine and Alpine Restyle are registered trademarks of Alpine Electronics, Inc.Jeep is a registered trademark of FCA US LLC.CarPlay is a trademark of Apple, Inc., registered in the U.S. and other countries. Android Auto is a trademark of Google Inc. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc. “HD Radio” is a registered trademark of iBiquity Digital Corporation. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Alpine Electronics, Inc. is under license.

The award-winning iLX-107 with 7-inch touch screen is now available in North America

Torrance, Calif.(June 29, 2017) — Alpine Electronics of America, Inc. is now shipping the iLX-107, the first aftermarket in-dash receiver dedicated to wireless Apple CarPlay.

“Apple fans have been eagerly anticipating a wireless Apple CarPlay solution, so we are excited to deliver the iLX-107 as the first aftermarket system with this technology,” said Steve Crawford, vice president and general manager, Alpine Electronics of America, Inc.

The iLX-107 is an AM/FM receiver with a 7-inch WVGA capacitive touch screen and LED backlighting. iPhone owners can use CarPlay to make and receive calls, access text messages, play music, and get directions optimized for traffic conditions in a way that allows them to stay focused on the road. CarPlay is accessed through the iLX-107’s touch screen or through Siri voice control, and the resulting music, driving directions, messages, and phone calls are played through the vehicle’s speaker system. CarPlay is compatible with iPhone 5 and later.

The iLX-107 was recognized at the 2017 Consumer Electronics Show (CES) with a CES Innovations Award for outstanding design and engineering in the In-Vehicle Audio/Video category.

Additional Features

The iLX-107 has three (2V) preouts, one aux input, and a rear view camera system input (camera system sold separately). It has a mechless design with a flat, tablet-like faceplate and a 5 7/8-inch mounting depth. When the iLX-107 is used with an iDatalink™ Maestro module (sold separately), select factory vehicle features can be retained and information like the gauge screen or parking assist screen can be viewed on the 7-inch display (the retained features and vehicle information will vary by vehicle). External vehicle accessories like a light bar or motorized tonneau cover can be controlled from the iLX-107’s touch screen with the addition of the optional Alpine KAC-001 External Accessory Controller ($250 SRI, sold separately).

The iLX-107 wireless Apple CarPlay system is available now for $900 SRI. Visit the Store Locator on alpine-usa.com to find the closest authorized Alpine retailer.

CarPlay, iPhone and Siri are trademarks of Apple, Inc., registered in the U.S. and other countries. iDatalink is a trademark of Automotive Data Solutions, Inc.

Copyright - Mobile Electronics Association 2020

Top Desktop version