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SOUNDSHIELD® Welcomes DOW Electronics to Distribution Channel

New Opportunities for Premium Sound Deadening Brand in 13 US States

ANCHORAGE, ALASKA, February 22, 2021 — SoundShield, the industry’s most recognized new premium sound deadening brand, announces DOW Electronics as their newest distribution partner. DOW now stocks and sells SoundShield sound deadening and noise control products in 10 Southern region US States including Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina and Tennessee. Additionally, DOW offers SoundShield in Missouri, Kansas and Texas for a total of 13 states.

John Schwartz, CEO of SoundShield said, “Having the broad distribution channel through DOW locations across the Southeast and Midwest, including Texas, means our customers have access to SoundShield in multiple warehouses. SoundShield availability in all of those states represented is just a one or two day shipment time in most cases.” DOW intends to leverage their reach to provide more permeation of SoundShield in their dealers’ shops which brings increased profit & labor dollars on installations.

“Some dealers love the sound deadening category and some ignore it,” said Drew Fischer, director of sales at DOW Electronics. “We think SoundShield has the right products and is the right vendor partner to elevate the category into something our dealers will routinely quote and sell into their installs instead of being an afterthought category” continued Fischer. DOW plans to be proactive with dealer activities that engage and energize for SoundShield and important installation-related topics. Dealer contests and product highlights on DOW’s What the FAQ is in the Box YouTube Channel are among the activities pending.

“When DOW dealers see installations done by their peers or industry pros using SoundShield, it conveys a sense of trust and confidence regarding the engineering and performance of the products,” added Jay Johnson, director of marketing for DOW Electronics. SoundShield works to have great visibility on social media channels popular with 12 volt technicians to further that confidence. “I wouldn’t ask any retailer, professional builder or enthusiast to install any product I don’t use in my own shop,” Schwartz said.

SoundShield Co-Founder Bryan Schmitt agreed and said, “We work hard to develop and produce high quality products in the sound deadening and noise control category. Partnering with DOW Electronics further elevates the category among its dealers and makes it part of the conversation to enhance audio and ride comfort in the automotive environment.”

To learn more about SoundShield, visit To learn more about DOW Electronics, visit

Founded in 2019, partners John Schwartz and Bryan Schmitt saw an opportunity to elevate the level of installation quality behind the panels of a vehicle interior so that every technician’s visual and audible installation efforts were highlighted without the drawbacks of rattles, buzzes and road noise. Headquartered in Anchorage, Alaska and with its central distribution facility in Dallas, SoundShield is dedicated to 12 volt retailers and interior fabrication specialists with the highest quality and most effective automotive sound deadening and noise control products available today.

Stay connected with SoundShield by visiting or follow them on Instagram @soundshield.

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