Mobile Electronics Magazine

Switch to desktop

JVC Works to Strengthen Specialist Retail Relationships With DrivePoints, Apple CarPlay™

In-store staff to win prizes for selling qualifying JVC products through June 30

LONG BEACH, CALIF. – April 14, 2016 (MEDIAWIRE) – JVC Mobile Entertainment, producer of lifestyle-enhancing car audio products, is kicking off the third iteration of its DrivePoints promotion for authorized JVC retailers. The company announced the new promotion with an email to its retail dealer base this past week.

DrivePoints is intended to reward the sales personnel and installation staff at participating JVC Mobile retail outlets. Between April 1 and June 30, 2016, retail sales staff earn and accumulate points that can be redeemed for prizes when a qualifying JVC product is sold.

"DrivePoints is part of a larger program to strengthen the relationship between JVC and the specialist mobile electronics community," said Hazim Jainoor, marketing manager. "The performance and build quality of our products is traditionally underrated, and we're able to maintain attractive price points and still deliver decent margin to our retailers. We're excited to reward loyal dealers for doing something they already love to do."

Another component of the specialist push is the introduction of the company's first multimedia receiver equipped with Apple CarPlay™, the KW-V820BT. The double-DIN unit also brings back the El Kameleon moniker with its black, buttonless face when turned off. The KW-V820BT is expected to ship in May.

Authorized JVC retailers can register for DrivePoints, as well as log and redeem points, by going online to A list of qualifying products can be downloaded at

Copyright - Mobile Electronics Association 2020

Top Desktop version