Entrepreneur, 9/26/2016 -- Millennials tend to get a bad rap. You hear a lot of things about them. They’re entitled. They’re not loyal to their employers. They spend too much time on social media, and they don’t know how to build in-person relationships.

We’ve been led to believe that this generation, which now makes up the largest percentage of the workforce, is completely different from any other before it. As a result, employers are scratching their heads, asking questions like, “How do we hire millennials? How do we keep them engaged? An how do we keep them from leaving?”

1. Millennials are just like everyone else. No, really.

The studies that have highlighted the contrasts between millennials and other generations have been far overshadowed by studies that discredit the disparities.

According to the Harvard Business Review, to the extent that any gaps do exist, they amount to small differences that have always existed between younger and older workers throughout history and have little to do with the millennial generation per se.

We’ve found this to be true at our company. We regularly survey our people about what they like and dislike about the organization. For the most part, the same themes appear -- regardless of age.

Related: How to Motivate Millennials, By Millennials

Everyone wants his or her work to have meaning.

A study by Deloitte found that 90 percent of millennials surveyed wanted to use their skills for good. Our own surveys show that millennials want to work for a company that cares about them, and they want to feel that their work matters.

We hear that same message from all of our employees -- so frequently, in fact, that we decided to change some of our internal programs. Throughout the company, we now hold regular standup meetings, where employees can share how their work has had a positive impact on our clients or how our people have made a difference to each other.

We also offer company-paid, volunteer time off so our people can do the things that are meaningful to them outside of work. Each employee receives eight hours a year to give back to the community in whichever way he or she chooses.

Everyone wants to grow.

One of the things I love about our people is their desire to learn, and our millennials are no exception. A study from the Intelligence Groupfound that 79 percent of millennials surveyed wanted their boss to serve as a coach or mentor. To meet this need, we’ve put together formal and informal mentorship programs and upped our emphasis on training and development.

We now offer onsite classes, ranging from emotional intelligence (EI) to servant leadership, plus a dozen or so more. We believe that career development should be driven by employees and guided by leaders. Our people determine their own development path, and their leaders work to support them in achieving their career goals.

Read the rest of the story HERE.

8-21-2016 -- Everyone wants success. But are you willing to change?

Without change, there can be no growth. And in order to get what you’ve never had, you must become someone you've never been. Before you go into the woods, you'll need a map. Rest assured others have forged the route before you. Their experiences can help guide you to your own best you.

Live forward by making a life plan.

With "Living Forward: A Proven Plan To Stop Drifting And Get The Life You Want," authors Michael Hyatt and Daniel Harkavy help you begin to become the architect of your own life. Most of us make plans for everything -- vacations, dinner, our children's school functions. But rarely does a person make a life plan. If I asked you to summarize your life plan, could you tell me? Probably not.

If you finally want to live with more intention and purpose in your life or become an entrepreneur now and not later, then your extraordinary life is on the other side of your life-planning design process.

"Living Forward" offers solid advice in several key areas:

• Understanding why you need a plan (because as humans, we drift and get distracted).
• Learning how to create your life plan beginning with the end in mind (answering, "What legacy do you want to leave behind?").
• Making it happen (triaging your calendar and scheduling your priorities). 

Many of us see change as threatening. Some even regard it as the destroyer of what is familiar and comfortable rather than the creator of what is new and exciting. Unfortunately, comfort is the enemy of excellence.

“For the timid, change is frightening, for the comfortable, change is threatening, but for the confident, change is opportunity," motivational speaker Nido Qubein writes in "Stairway to Success: The Complete Blueprint for Personal and Professional Achievement."

Decide what you'll do with your current opportunity. In order to grow and achieve new heights in your life, you must make a commitment to change. Focus your attention on growing in areas that will add personal and professional value. Don’t let your comfort zone kill the excellence within your reach. Make your life plan today.

Read the rest of the story HERE.

Ignore the resume, focus on problem-solving skills and offer remote options as well as performance-based incentives. A team member who feels valued will do whatever it takes to get the job done.

9-21-2016, Entrepreneur.com -- Growing a startup in today's competitive industries isn't easy -- especially for a bootstrapped solo founder building and managing a small team.

Your team is not disposable. In fact, its makeup is one of the most important things to get right. If you assemble a motivated team full of the right people doing the right things, you drastically increase your chance of success.

I know because it worked for me. In less than three years, I grew my startup more than 2,300 percent using these management hacks.

1. Don’t look at resumes.

Whether I’m hiring an employee, advisor or freelancer, I strictly follow my no-resume rule. I find resumes to be bloated and exaggerated. I don’t want to read how great applicants say they are. I want to interact with them and decide for myself if it’s true.

Instead of asking for a resume, I ask applicants to tell me about themselves. I ask follow-up questions and stress I’m not asking for a list of their accomplishments. I want to know about them. Yes, personally.

Then, like an FBI behavioral analyst, I make a judgment based on less-traditional facts. It’s not as hard as you might think. One very easy test: Ask an applicant to complete a task designed to showcase the important problem-solving skills needed for the position at hand.

I've been a Rubik's Cube freak my entire life. My fastest time isn't record-breaking, but 30 seconds isn't too shabby, either. I love handing an applicant a Rubik’s Cube and telling him or her to “do whatever it takes to solve it.” My directions are just vague enough to encourage interpretation. I hope candidates hunt down a solution online or do something other than just sit there and struggle with it. The moment they take out a smartphone to search for a resource, I'm won over.

Related: 4 Ways to Make Sure You Aren't Hiring the Wrong People for Your Startup

2. Always share the pie.

Paying people what they're worth is the baseline. Combined with consistent incentives to do more, sharing the pie has dramatically improved my company's bottom line.

Regular incentives go a long way. If all team members are getting some percentage of the upside, they'll be driven to keep working toward increased revenue. Extra performance pay is a solid start, but realize that yearly bonuses don't have the same impact as a more timely reward.

Sharing equity is another strong move. You don’t have to give away the farm -- just a few points here and there gets the job done. Avoid offering equity-only compensation to employees who are used to getting a fixed salary. Even if you can convince them to try the new model, you put them in an uncomfortable position if they need to return to a regular paycheck. They might opt to leave the company rather than initiate an awkward conversation. 

Most startups love to blame team members for failures big and small. It's easier on a founder's ego than the reality: The leader always is accountable. If you picked the wrong team members to do the wrong job or chose the wrong people to manage them, then it's still your fault. 

Assuming you made reasonably good hires to start, poor employee performance typically lies with an ineffective leader, lackluster motivation tools or both. 

Read the rest of the story HERE.

Good news, fellow marketers: Email is not dead.

Indeed, the ROI for email is more than $40 per dollar spent, a return higher than any other marketing channel, according to the Direct Marketing Association.

While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. But like the T-Rex’s stunted arms, the reach is tiny. These newsletters try to accomplish too much, and in the end, they do very little to drive results.

Why email marketing needs to evolve:

Our attention spans are shorter. The average adult’s attention span is down to just 8 seconds (That’s less than that of a goldfish.)

Read more: http://www.entrepreneur.com/article/232266.

When customers want to stand out, small brands can cash in.

11-30-2016, Entrepreneur.com -- Benji Wagner knows a dirty little secret about the outdoor apparel industry: Big brands like Patagonia and The North Face may advertise their gear being put to the test in the highest mountains and at the ends of the Earth, but 83 percent of all camping trips in the United States actually take place within a few feet of a car or a house. So Wagner is going straight at those consumers -- people who want to feel comfortable inside a tent perhaps just a few feet above sea level.

“The outdoor industry was founded on mountaineering, but most people are wearing their jacket to go grocery shopping,” says Wagner, cofounder and creative director of Poler Outdoor Stuff, which, since its 2011 launch, now sees double-digit growth every year. “The industry went down the rabbit hole in terms of creating more and more technical products for a consumer that’s essentially a weekend warrior. Poler makes a great jacket, but we’re not going to pretend you’re gonna climb Mount Everest in it.”

It may have once seemed impossible to go up against giant, established brands, but that increasingly just isn’t the case. Poler, and the apparel industry at large, tells an important story that’s true across all types of businesses: Broad but overlooked segments of consumers are being forgotten by big brands’ mass appeal, and even the smallest of players can use the internet to build strong personal connections with those left behind. The key is to tell seductive, inspiring (yet realistic!) stories that resonate and to give customers what the biggest companies can’t: a sense that Yeah, we get you.

“What many brands have nowadays is the ability to communicate who and what they are,” says Marshal Cohen, a retail analyst with The NPD Group. “Customers today are not looking to be one of a million people -- they’re looking to be one in a million. They want to stand out.” 

Communicating that doesn’t require big-budget money. Tracksmith, an upscale running apparel brand from Wellesley, Mass., doubled its social media reach in the past 10 months with less than $5,000 in ad spending, and has netted a $4.1 million investment from Pentland Group, which owns a stake in Speedo and licenses for Lacoste footwear and Ted Baker. Here’s how: It saw that household names like Nike, Adidas and Puma have conflated running with health and wellness in an effort to win the attention of gym rats -- so Tracksmith, which launched in 2011, celebrated the tradition of running as a stand-alone sport. It chased the habitual runner, creating a visceral brand story with photography that portrays everyday runners training, sweating and looking exhausted rather than triumphant.

Read the rest of the story HERE.

Entrepreneur -- You can tell a soon-to-fail entrepreneur by the tired, haggard look in his eyes. Like extras from "The Walking Dead," they stumble around looking not entirely alive.

Because they aren’t.

Despite covariance in the rate of startup failures with overworked CEOs, the problem persists. Some founders are fanatical when bragging that they work 60 to 80 hour weeks. Their sense of building “sweat equity” blinds them to the sacrifices they make -- to their health, to their marriages, to their families and communities. What they mistake as a successful lifestyle is actually a massive failure.

Related: Here's Why the 8-Hour Workday Doesn't Work

Personal fatigue.

People are not designed for 80-hour work weeks, at least not over the long term.

Various studies show that we humans operate efficiently for maybe 10 hours a day, and that is if you sleep well, eat right and exercise regularly. As you will quickly see, attempting to work more than 10 hours is an exercise in diminishing returns, as it keeps you from being at your peak performance for those 10 top hours.

Most people need a solid eight hours of sleep to rejuvenate. This leaves 16 waking hours in a day. A fair amount of that time is spent in maintenance: eating, bathing, brushing teeth, walking dogs and other mundanities. Subtract also from these 16 available hours the minimal family interaction and duty time (driving kids to school), special events (seeing your doctor for that chest pain that has been nagging you), your commute time (which for most people is non-productive). Pretty soon, you may only have 10 hours in a day to do real work.

The only ways you can do more is to either work seven days a week (and that only buys you a maximum of 20 extra hours of productivity) or you skip doing those things called life. You ignore your spouse, miss your kid’s soccer game, renege on volunteer work, avoid the gym and live on fast food since you don’t have time for real food. With this lifestyle you soon won’t have a spouse, won’t see your kids because they live with your ex, are mutually ignored by people in your community -- and you will be found dead of a heart attack with a McDonald’s sack clenched in your fist.

Related: Working Long Hours Could Kill You

Why entrepreneurs work too hard.

Impatience is a universal trait with entrepreneurs. They have a vision and want to achieve it before the weekend. They also lean toward perfectionism, and pay close attention to the myriad of details in their business. Between wanting it done now and wanting it done right, they often choose to do it themselves. All of it.

But life doesn’t work that way. You don’t scale that far. Yet you start down the road of overworking yourself because you make many of the common entrepreneur mistakes:

• You don’t prioritize: Not everything is equally important, and you let B’s get in front of A’s.
• You don’t tackle "Tough Things First": Dread of big problems and distasteful tasks keep you from launching important initiatives.
• You don’t delegate: Fear of other people not performing tasks the way you think they should be done causes you to micromanage or otherwise add to your workload.
• You obsess over unimportant details: You cannot get your head out of the weeds long enough to see that the grass needs mowing.
• Read the rest of the story HERE.