AVIDWORX Productions Inc. is pleased to announce the release of DASHWORX, a free web-based system for businesses to track the key business indicators that mean the most on a daily, weekly, monthly and annual basis.

Located online at http://dashworx.avidworx.com, DASHWORX is both simple and free to use with easy tools to track Traffic (the number of people to visit your store), Sales (daily total sales), Average Sale (average value of each sale) and Close Rate (number of sales vs. total Traffic) — and to set realistic goals for each indicator.

Unlike monthly financial reports and bank statements, DASHWORX provides managers and supervisors with a real time look at how their businesses are doing, identifying opportunities and potential problems as they happen. You can also use DASHWORX to set long-term goals, and then track your day-to-day performance in reaching them.  

“We’re using the acronym GPS to describe DASHWORX,” said AVIDWORX President and CEO Marcel Newell. “Goals plus Performance equals Success.  Like your car’s GPS, if you don’t set your target destination and then track your progress, it’s unlikely that you’re ever going to get there.”

Newell adds, “There are a lot of numbers that go along with running a business. While it’s important to measure everything you can, it’s even more important that you focus day-to-day on the numbers that matter most. You’re probably not going to update your balance sheet on a daily basis, but by entering a few key measurements into DASHWORX you’ll get a clear picture of how you’re really doing, and some insight how to do it better.”

DASHWORX is free to use, but there are subscription options as well. If you subscribe to DASHWORX+, you can use AVIDWORX’s automated Traffic Activity Counter (.avidworx.com/shop/dashworx-traffic-activity-counter/), which transmits Traffic data directly to your computer in real time and automatically uploads it to your DASHWORX account using a downloadable app. 

You also get daily reminders by text or email to update your DASHWORX data, and regular reports on your progress. DASHWORX Pro includes a few extra features, including the ability to manage accounts for up to 10 stores. DASHWORX PROe (enterprise) is for larger chains with 10 or more stores.

DASHWORX and PRICEWORX, if you subscribe to AVIDWORX’s free online label generator, will both available using the same login, making it easy for managers and supervisors to manage labels and inventory, and track daily performance. 

“The importance of measurement can’t be over-emphasized. If you can’t measure it, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” -James Harrington