ME Home ME Store Home Books and Reference Materials Industry Guides Magazine Issues Mobile Electronics Extras Software and Training Bookstore About SSL Certificates Your shopping cart You have 0 item(s) in your shopping cart. Total: $0.00 View Details Check Out Mobile Electronics - April/May 2010 click to enlarge In this Issue: CONTENTS News and Features Mobile Intelligence Every year, the 12-volt industry nominates the Top 100 Retailers and Installers. We present the 2010 winners here in this section. In addition, we also interviewed two retailers about promotions that worked well. The Future of Mobile Video is Coming Former retailer Jason Lee provides in-depth info about mobile digital television and the opportunities retailers, will have to sell and install digital tuners for existing systems. Front of the Store Watts New Car audio has always been the bread and butter of the industry, so in this issue we’ve provided a roundup of 15 new car audio products, from head units to amps and speakers. Sales & Marketing Can sound-off events still bring in customers? Columnist Dave Ritter argues that if retailers use this type of event for store promotions, it’s possible to get customers excited about car audio and spread that excitement to friends and family. Expediter Business For retailers, getting a customer to pay isn’t generally a major problem – if they don’t pay, they don’t go home with any products. When working with car dealerships, this isn’t necessarily the case. Karl Stearns offers tips for collecting payment from dealers. Back of Store Technically Speaking – Audio System Architecture Editor Todd Ramsey takes an in-depth look at how to plan and build a car audio system the right way the first time. Install Bay Rob Elliot and Curt Clayton cover installing a remote start in a 2010 Toyota Camry. Sonus Car Audio provides steps for building a custom subwoofer grill and Dave Ellers of Sound FX discusses integrating an iPod into a 2007 Pontiac G6. Mobile Electronics: ONLINE Retailers and Installers of the Year Finalists From March 1 to April 15, the industry voted on which retailers and installers from each of the Top 100 lists should become Finalist candidates for the Retailer of the Year and Installer of the Year awards. Voting is now closed, but we will be announcing the Finalists in the June/July issue of Mobile Electronics. Survey Time Mobile Electronics is offering incentives for our monthly Sales Snapshot survey. We’re getting a number of good responses from retailers on a regular basis, but the more retailers contributing, the better overall picture we can provide of monthly sales to the entire industry. If you are interested in receiving the survey and entering the random drawing e-mail Greg Basich at greg@me-mag.com and say that you would like to be added to the list Survey Results - Challenges Selling to Retail Customers, Internal vs. External Factors Internal Business Factors Affecting Retail Sales External Factors Affecting Retail Sales This item is Currently In Stock $5.00