LONDON--Global OEM connected car system penetration is expected to increase from 11.4 % in 2012 to 60.1% in 2017. While penetration in the US and Western Europe will exceed 80% by 2017, developing regions such as Latin America and Eastern Europe will also see strong increases in telematics penetration in new vehicles, largely driven by mandates in Brazil and Russia.
VP and practice director Dominique Bonte comments: “In-car connectivity is quickly transforming the automotive industry, enabling passive and active safety and security and offering infotainment and connected lifestyle services to consumers but also enabling new car ownership, usage, and experience modes such as car sharing, (semi)-autonomous driving, dynamic demand-response electric vehicle charging pricing, and customer and vehicle relationship management services including prognostics and preventive maintenance.”
However, the two main issues the automotive industry continues to face are cost and lack of awareness as illustrated by the chart below showing the Main Reasons for Not Using Telematics Services from a recent ABI Research consumer survey. Clearly, connected car solutions need to be offered as standard, integrated and convenient features instead of being positioned as expensive, complex accessories.
ABI Research’s new “Connected Car” market database provides detailed forecasts of embedded, hybrid, and converged connectivity solutions including subscribers, service revenue, and hardware shipments and revenues for the United States, Canada, Western Europe, Eastern Europe, Latin America, Asia-Pacific, and Africa & The Middle East. These findings are part of ABI Research’s Automotive Infotainment,(http://www.abiresearch.com/products/service/automotive_entertainment) and Safety and Security Telematics(http://www.abiresearch.com/products/service/safety_and_security_telematics) Research Services which include additional Competitive Analyses, Vendor Matrices, Market Data, and Insights.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 30+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.