Domestic Investment Group LLC (DIG), owner of the Diamond Audio, Cerwin-Vega Mobile, Caché, and IQ Smart Solutions brands announces the addition of Larry Frederick to the company as Domestic Sales & Marketing Director. 

Larry is an industry veteran with over 25 years, and is considered one of the pioneers of high-end car audio as we know it today. He has developed over a 1,000 car audio products over his career and has 5 Design & Engineering awards from CES and 2 design patents. 

His responsibilities at DIG will include managing various sales territories throughout the Domestic U.S. market and assist with developing new product and marketing opportunities for the company’s array of brands. 

“I can’t wait to hit the streets with our reps and retailers and show them what we have to offer”, adds Frederick. “The future that I see looks really bright as we go into 2012 and 2013 as we are already working on new and innovative products”. 

“We look forward to Larry having an immediate impact with our company due to his industry experience, vast product knowledge, and training skill sets. The respect and relationships he has developed throughout his career will be an asset to our company’s continued growth”, adds Bob Chanthavongsa, Director of Sales, Worldwide for the company. 

Justin Miller, Regional Sales Manager, continues management of his assigned sales territories.