Gardena, Calif. -- A day after a fierce Southern California rainstorm, clear skies welcomed more than 400 participants to PacParts’ Spring Sound-Off Car Show and Sale, held at the company’s distribution facility in Gardena, Calif. The show helped PacParts build its brand among local retailers and consumers while showcasing a good time with cars and music.
The company got permission to utilize the dead-end street in front of its facility, as well as the frontages of its neighboring businesses for the event. Vehicles packed the space with more than 40 cars signed up to compete in the dB Drag sound-off, and many more from local car clubs just there to show off in style.
“We were thrilled with the turnout,” said Jay O’Neil, vice president of sales for PacParts. “We had approximately 400 people come by throughout the day, which was great for a first show. Also, our local car clubs brought a lot of style and flash to the event. We’d like to thank the Scion, Image, Xplizit, Swift, Nokturnal and Infamous car clubs for participating and bringing their cars.”
PacParts announced the show last month, putting its date in line with “Distributor Show Season,” the unofficial time of year when many distributors nationwide hold shows and training seminars for their customers. Flyers and posters went up throughout the South Bay and surrounding areas, and car club members passed the word along to friends and relatives. Attendees were treated to tacos, face painting and an array of PacParts products on sale at discounted prices during the show. A local DJ played music, interspersed with audio demonstrations from several of the cars on display.
Representatives from Boomin’ Audio, authorized dBDrag judges, managed the completion. Among the winners, Louis Ramirez took home top honors in the Super Street 1-2 class with a score of 146.7dB. In all, seven trophies were awarded to the top scorers. PacParts also raffled off more than $5,000 worth of vendor-supplied gifts and prizes throughout the day, with the final prize, An Alpine car audio system, being awarded at show’s end.
PacParts is primarily known for distributing a broad line of parts and components for consumer electronics products. The company is working to strengthen its brand among car audio retailers as it adds a larger selection of vehicle-specific accessories to its product mix. On its Website, pacparts.com, PacParts helps viewers find vehicle-specific parts and accessories with its FitMyRide search engine.
As a result, several of its vendors sponsored the event. “We owe huge thanks to Alpine, Kenwood, Metra, Scosche, PIE, StreetGlow, Philips Automotive and Boomz Audio for their support,” added O’Neil. “We had several other vendors call and ask to participate just before the show. We want to make this an annual event, and plan to make next year’s show even bigger.”
