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Mobile Electronics offers a collection of books and software to help you grow your business. Titles have been specifically choosen to fit the needs of the industry we serve.
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by Robert Spector
Retail is a dynamic and often ruthless world that equally influences, and is influenced by, the consumers it exists to serve. New players constantly emerge to better satisfy consumer demands; consumer demands and desires shift with new offerings; and existing firms disappear when they can't adapt.
In Category Killers, veteran journalist Robert Spector explores the rise of retail's reigning disruptor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competitivon. Based on decades of research and investigative reporting, Spector vividly recounts how "category killers" from Toys R Us and Home Depot to Wal-Mart and Costco have ingeniously rewritten the retail playbook and, in the process, profoundly altered cultural and economic factors from migration and traffic patterns to legislation and taxation to wages and jobs.
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by Edgar A. Falk
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
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by Michael Corbett
"Michael Corbett seems to state the obvious, but the obvious is what many companies forget in their haste to reach the public."
- INC. Magzine
"Makes more sense than anything I've seen in 26 years in business from any source."
- Les Akers, Automobile Dealer, Tallahassee Florida
"...a fantastic step by step guide to successful local advertising. No one has a better formula, period!"
- Neal Newman, Executive V.P., Enterprise Media
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by Paco Underhill
Paco Underhill has a genius for retail. As a follow-up to the bestseller Why We Buy, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners.
He nails our ambivalence about indoor shopping saying, "the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?" He gets the devil in the details with wonderful riffs about global malls, parking spaces, the "free" gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.
Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the "post-mall era." This kind of prediction makes The Call of the Mall a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture.
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by Forbes Aird, Hp Books
This handbook is required reading for any racing or automotive enthusiast, as well as automotive engineering and design students or professionals, body shop technicians, and professionals in the marine industry.
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by George Ludwig
Every year, it seems, there's a new "can't fail" approach to selling. For sales professionals, that means more training sessions to attend, more workshops and simulations, and, of course, ever more pressure to produce.
George Ludwig believes salespeople deserve better. He's spent the past 20 years observing and researching the most effective sales strategies in the world-from the phenomenal success of celebrities like Zig Ziglar and Dale Carnegie, to ordinary men and women who produce extraordinary sales results. These people must have something in common, Ludwig theorized. And like a tenacious scientist, he finally "cracked the selling code," as he describes it, by distilling and synthesizing hundreds of skills, strategies, techniques, and behaviors to seven core areas.
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by Lakshman Achuthan, Anirvan Banerji
“This easy-to-read book tells you how the respected ECRI calls turning points, and how you can, too.” —Jane Bryant Quinn, Newsweek columnist
" The Economic Cycle Research Institute can justify a certain smugness now that business cycles are back in fashion." --Harvard Business Review
“Shows... how far the state of the art in cycle forecasting has advanced, and how investors can profit from it.” —Jon Markman, award-winning CNBC/MSN financial columnist
“Read this jewel of a book and enter your own personal cyclical upswing.” —James Grant, editor, Grant's Interest Rate Observer
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by Jay Hearst
Jay bought into his first business at age 32, acquired the rest of it over three years, for a total of $75,000, ran it for 14 years, and sold it to two of his managers for $500,000. After taking a couple of years off from "real" business to guide horse trips in Colorado, he started another business "on his kitchen table." This venture was initially capitalized at $3,000. He and his partners sold it 19 years later, for $60 million. That’s American Dollars, a big pile of them. In the process of starting and running these businesses, he did some things right and many things wrong. In this book he gives you the benefit of his years of acquired knowledge. Hopefully, you can learn from his adventures, adopt some of the good things and avoid having to learn everything the hard way.
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by Willard N. Ander, Neil Z. Stern
The business of retail is getting tougher every year. Consumers have more choice than ever and are far more selective about where they shop. With more retailers and more stores chasing an aging and discerning customer, it’s no wonder that big names in retail have recently gone bust. From Merry-Go-Round and eToys to Service Merchandise and Woolworth, the retail landscape is littered with the bodies of fallen champions. Once shining stars of business, these former market leaders went from the top of the heap to the trash heap before they even knew what hit them.
In Winning at Retail, top retail consultants offer candid, straightforward, and passionate guidance for retailers who understand that winning at this game means setting themselves apart from the pack. Based on McMillan|Doolittle’s long history of documenting retail’s biggest players and best practices, this book shows what separates the winners from the losers, and imparts vital lessons on what works and what doesn’t in today’s retail environment.
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by John Kador
The Manager's Book of Questions is the first of its kind tool for recruitment managers and executives a powerhouse of terrific interview questions for hiring top-notch talent for any job. Is the applicant a team player? How does the applicant handle stress? Can the applicant think on his or her feet? How do you determine aggressiveness in sales people or creativity in a product designer? You find hundreds of questions on these and many more topics to make your interviews more productive and give you the ammunition you need to make a smart decision. For anyone who does any hiring, regardless, of level, this is the "must-have" guide.
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by Intuit
New QuickBooks: Premier Retail Edition 2004 is specifically designed for retailers to help you manage your business more effectively.
Track daily sales results more easily. The new Daily Sales Summary Form helps you save time entering daily sales totals, identifying over/under amounts, and calculating sales tax liability.
Get greater day-to-day insight into your business with retailer-specific reports. Track sales trends, manage accounts payable, and analyze profitability with 10 new retail reports.
Take advantage of faster & easier ways for retailers to setup and use QuickBooks, including the new Retail Navigator & menu, predefined charts of accounts, and Retail Tips for using QuickBooks.
Works alone or with QuickBooks: Point of Sale for a complete retail management solution.
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by Craig Cochran
Continual improvement is not optional. It is a condition of survival. Every organization must have systematic methods for making smart decisions, attacking problems, improving its products and services, and repelling competitors. Anything less than a systematic, disciplined approach is leaving your future in the hands of chance. This book presents a range of practical methods for driving continual improvement throughout the organization. The starting point is leadership, with a clear definition of mission, strategy, and key measures. These themes are then carried throughout the enterprise, informing everyone on the issues that matter most to survival and success. Strategic approaches for the deployment of metrics, review of organizational performance, effective problem solving, internal auditing, process orientation, and cultural development are also described in detail. Practical tools and examples are provided at every step of the way, enabling immediate implementation of the concepts. This book is more than a guide to continual improvement; it is a guide to leading and managing any organization.
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by Robert B. Cialdini
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.
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by Jeffrey Gitomer
Jeffrey Gitomer’s best-selling guide to the art of the sale has helped hundreds of thousands of people get ahead in the sales game. The Sales Bible offers the proven methods and techniques that lead to bigger sales and more loyal customers. Full of practical, hands-on information, it offers everything salespeople need to know to improve their results immediately.
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by Michael E. Gerber
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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by Benson Smith and Tony Rutigliano
In the ever-changing world of sales, there is no single, sure- fire, tried-and-true method that can be readily imitated by anyone to miraculously improve performance. In fact, the world's best salespeople are not characterized at all by their technique. But they do share one common trait: Successful sales reps use their individual aptitudes to succeed in their work environment. DISCOVER YOUR SALES STRENGTHS is an extraordinary program built upon the concept that every person already possesses the tools necessary to become an amazing salesperson. Grounded in extensive Gallup research conducted over 40 years and based on hundreds of thousands of interviews with sales managers, salesmen, and consumers, it teaches individuals to focus on personal strengths and talents, and then guides them to transform those assets into solid sales skills-and successful careers.
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by Linda Leigh Francis
Wouldn’t it be great if you could call on a small business expert anytime you wanted? You can! Linda Francis is the expert, and her book supplies the support you need clearly and concisely. Her devotees rave at how she uses humor, poignant examples, and an engaging language style to pull the business picture together. The book’s compact but comprehensive chapters cover leadership, time management, planning, sales, hiring, understanding and using your financial information, and more. Whether you are established or just getting started, use this book as an in-house consultant and you will have more fun, profits, and sanity.
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by Frederick W. Daily
No matter what time of year it is, small-business owners and operators must keep atop their tax situation. For more than two decades, author and attorney Frederick Daily has taught entrepreneurs the ins and outs of the tax code and offered suggestions to help them remain in the black and out of hot water with the IRS. The revised third edition of his Tax Savvy for Small Business contains dozens of these tips along with real-life examples that show how they are used in comparable situations.
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by Jeffrey J. Fox
Employment is a contract with obligations on both sides. Fox's articulate presentation of values and principles focuses on the vital process of staffing and managing an organization. Hiring people, managing them, and firing them when they need to go are core executive functions that often are ignored in today's information-obsessed corporations. Fox's insights are grounded in age-old conflicts between ego and results, partnership and competition, self and organization. His primer on evaluating an employee's performance, attitude, and priorities is a common sense guide to communicating and socializing when you're the boss. An essential guide on what matters in management.
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by Evelyn C. Moore
Hands-on experience is always the first step in on-the-job training, and this is a great place for all of you to start. The skills you learn here will lead you to the next step, coordinating this skill set with technology. Merchants today depend on the speed and accuracy of information provided by computer software programs. However, you first have to learn what is entered into the programs, what the data means and how to interpret and develop effective strategies based on the direction the numbers target.
Math for Merchandising: A Step-by-Step Approach guides you through the common-sense steps needed as you develop visionary ideas, forecast trends, and end up with financial success in the ever-changing fashion merchandising world.
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by Greg Harvey
Create spreadsheets and crunch numbers like a pro with this fun and friendly guide to excelling in Microsoft’s new Excel 2000. From worksheet basics to exciting updates, Excel expert Greg Harvey leads you through the fast and friendly steps to designing extraordinary spreadsheets that help you manage information effectively and efficiently.
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by Vince Panella
Vince Panella is the world's foremost proponent and teacher of Time Control, a unique blend of success development and time management skills. Now his revolutionary methods are available in book form for the first time. A book that will actually teach you how to gain at least two to four more profitable, productive and enjoyable hours a day at work and at home. By focusing on behaviors over organizational skills, it shatters the fallacy of traditional time management and gives you the specific skills necessary to massively leverage your time.
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by James P. Lewis
Move step-by-step through proven solutions guaranteed to keep all your projects on track. The Project ManagerAEs Desk Reference, Second Edition, by James P. Lewis, gives you a template for managing projects of any size from start to finish, a 16-step process for planning, monitoring, and controlling any project. As you explore specific situations taken from today's fast-moving business environment, the author's easy-to-understand approach shows you how to confidently put together a project plan using Work Breakdown Structures, PERT, CPM, and Gantt schedules. You learn how to conduct risk analysis, and assemble and manage a problem-solving team to eliminate potential stumbling blocks and complete the project on time and within budget. In the second edition of this hands-on toolbox, you get updated examples, illustrations and figures, checklists for every stage, plus lists of associations and powerful websites.
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by Bob Tilley, Randy Dafoe
A creative, simple and easy to understand training guide for Positive Loss Prevention. This book provides Retailers with a ready made training program for Loss Prevention. The book is based on the concept of Prevention over Apprehension. Positive Loss Prevention includes a self study workbook at the end of each of the fourteen chapters. The Positive Loss Prevention theory is based on the importance of Customer Service and preventing crimes not catching criminals in the Retail environment.
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by Rhonda M. Abrams
This completely updated third edition of Rhonda Abrams' best-seller is a complete, step-by-step guide to researching and writing a knock-out business plan. Required reading at America's top business schools, it's been called "the entrepreneur's bible," having helped thousands of successful business people get the funding they need to launch their businesses. With a foreword by renowned venture capitalist Eugene Kleiner, THE SUCCESSFUL BUSINESS PLAN is packed with insider tips on writing and formatting a business plan that will stand out from the crowd.
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by John Stanton, Richard George (Contributor)
Written by two marketing professors at St. Joseph's University, this book helps mall to mid-sized businesses balance marketing power with larger businesses. The title is one of Silver Lake Publishing's best sellers. It uses real-life success and failure stories to help any size business develop effective sales and marketing strategies. As retail and marketing experts, the authors identify markets in precise detail. The book touches on a number of marketing tools, including building brand recognition and customer loyalty.
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by Eddy Kay
As a specialist retailer, you are always searchingfor new ways to compete with the Best Buys and Circuit Cities of the world. The first in the "Good News About Retailing" series by Eddy Kay, this book outlines how you can use the superstores' marketing power to your advantage, and teaches you how to recognize and exploit opportunities the superstores are ignoring. "Specialist Spotlights" at the end of each chapter profile retailers who are thriving by putting into practice the ideas Kay teaches. This 136-page book includes a detailed index for cross-referencing.
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by John Caples, Fred E. Hahn
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant, Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable, award-winning ideas from the original, while including up-to-date information on the many new changes in the field.
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by Jack P. Friedman
Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically, with concise definitions. The authors are recognized authorities n their fields. Newly updated editions reflect new technologies and their business applications, as well as recent business trends. This title's new edition has been expanded to a total of more than 7,500 terms, with many of the approximately 600 new entries related to computer and Internet terms as they apply to business. Here is a fine, alphabetized, quick-reference dictionary covering all aspects of business. It's also a helpful guide for consumers looking to understand the terminology of investment, banking, tax and finance matters, real estate appraisals, and various other consumer-related aspects of business.
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by Mike Kojima
Released in April 2002, the first edition of Honda/Acura Engine Performance is a comprehensive guide to modifying the D, B, and H series Honda and Acura engines. The book aslo provides a Honda performance directory.
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by Ronald K. Jurgen (Editor), Ron Jurgen
A bestselling auto electronics bible brimming with the latest advances in auto electronics, the Automotive Electronics Handbook, Second Edition, makes you an instant expert on today's leading edge technologies--stability control, object detection, collision warning, adaptive cruise control, and more. Plus, you get under-the-hood engineering details on automotive antitheft systems, navigation aids, and intelligent vehicle-highway systems--completely updated for 21st century vehicle design. Nearly 50 well-known auto electronics gurus at firms ranging from Chrysler to Motorola hand you ready-to-use templates and powerful on-the-job shortcuts, taking you far beyond basic sensors and actuators for schematic-level working explanations of everything from front and side airbags, smart instrument displays and sleep warning systems to seat occupancy detectors, all-electric vehicles, electric hybrids and more. With hundreds of all-new design secrets and previews of emerging digital technologies, this exhaustive guide is the most comprehensive of its kind.
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by Mark Moran
All you need to know from OSHA is in this book! Click here to find out more.
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by William Ribbens
An illustrated how-to guide for smooth-running performance! Helps readers understand how electronic circuits and devices run important parts in automobiles. "Explains how electronics affect engine performance, fuel economy, and emissions. Describes the role of electronics in speed control, ride control, and anti-lock braking. Gives inside information on speech synthesis. Includes many examples and illustrations".
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by Bob Nelson and Dean R. Spitzer
Beginning with the basics of motivation, including the decline of traditional incentives and the trend toward empowered employees, the book lays the groundwork for developing and managing a rewards or recognition program in any work situation: how to recognize an individual or a group; how to develop a low-cost recognition program; how to sell it to upper management, prevent and fix common problems, and assess its effectiveness. There are planning worksheets, templates for different purposes-improving morale, improving attendance, increasing retention-plus perforated reference cards for immediate guidance, and 101 new low-cost/no-cost recognition ideas. Running through the margins are Nelson's answers to the questions most frequently asked since the publication of 1001 Ways to Reward Employees.
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by Jeffrey Fox
Fox's fourth entry in his How to Become series proves again that he has mastered the short format, advice-driven business book. The book contains 50-odd short chapters boasting a surprising amount of useful information delivered in a street-smart style. In the chapter entitled "Banish All Buying Barriers," Fox advises readers to eliminate anything that makes it difficult for customers to buy. About merchants featured in Visa ads for not accepting AmEx, he says, "Not accepting the American Express card is dumb. Bragging about it is even dumber." Fox lists words to avoid in advertising (e.g., "lifetime" and "quality") and questions to ask when drafting a marketing plan. Four "instant challenges" describe a marketing problem (e.g., how to sell shoe shines during a downpour) and ask readers to solve it. (Try a sandwich board reading: "Acid Rain! Save your shoes. Get a shine. Ask about the Rainy Day Special.") Throughout, Fox never loses sight of what he sees as marketing's ultimate goal, the "super marketer's anthem: It don't mean a thing. If it don't go ka-ching!"
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